---
title: 'Marketing Executive - Pet at ZURU'
canonical: 'https://feeny.ai/job/marketing-executive-pet-zuru-auckland-h5rajer9njbv'
type: 'job'
last_seen: '2026-11-06'
---

# Marketing Executive - Pet at ZURU

- **Company:** ZURU
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/zuru/8713368b-6c66-40e2-b3aa-1c9924adc0cb

## Job description

## POSITION OVERVIEW

We’re scaling Mr Purrs, our cat food brand taking on the category giants in North America, and building our next wave of pet brands to launch in 2027. We’re looking for a Marketing Executive who loves making launches land. You’ll own the projects that put our brands on shelf, on feeds and in front of pet parents across the US and the world. If you love pace and ownership, and want to see your work in the world’s biggest retailers like Walmart and Target, this is your seat.

## About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. ZURU started in 2003 with two brothers from New Zealand, and we’re still founder-owned and operated today. Since then we’ve become the world’s second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we’re 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we’re only getting started. Position Impact North America is where our pet brands are scaling fastest, and you’ll own one question: how do we make this launch land brilliantly, on time and on budget? You’ll help launch new products, brands and markets end to end, from activations to retail media and the digital shelf. Then you’ll take what works to the UK, Australia, New Zealand and beyond. You’ll work with Sales, Content, Digital Media, Design and Ecommerce, plus our agency partners. You’ll get broad exposure across brands and markets and a clear path to grow your career.

## How you’ll help us grow

- Lead key launches end to end: new brands, innovation and launches into new markets, including content, influencers, PR, sampling, reviews and website and social set-up
- Run launch critical paths, rally project teams and partners, flag risks early and solve problems as they come up
- Own our digital shelf: build and maintain retailer product pages and ecommerce content so our brands win online
- Prepare retailer recaps and support line review and innovation-day materials
- Lead creative and content projects from brief to sign-off, adapting assets for each market
- Activate media and retail media with our Digital Media team and retail partners, from launch briefs and flighting to in-store activation
- Manage project budgets: purchase orders, vendor set-up and tracking spend against plan
- Read the results, run small tests and turn what you learn into better execution

What Helps You Win Here

- 1–3 years in marketing, ideally in FMCG or consumer brands, with hands-on project delivery
- Experience in at least two of: ecommerce or retailer product pages, influencer or sampling programmes, social media or retail media
- A track record of working with agencies or external partners and keeping projects on track
- Launch experience is a plus, and pet, personal care or household categories are a bonus
- Organised and reliable: you juggle several projects at once without dropping pace, quality or detail
- An ownership mindset and a curious eye for data: you take a brief, run with it and spot what’s working

Think you’ve got what it takes? Apply now and tell us your story. Who thrives at ZURU This isn’t a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar. At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you’ll be surrounded by talented people who make things happen. We’re a true meritocracy: we reward impact, not tenure.

## How we work

Big ideas happen when great people work side by side, so we’re office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it’s where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based. Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit [www.zuru.com](http://www.zuru.com). ZURU – Reimagining tomorrow 🚀

## #LI-OS1

ZURU may use AI tools to help screen, assess or select applicants.

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

## Other roles at ZURU

- [External & Internal Audit Manager](https://feeny.ai/job/external-internal-audit-manager-zuru-auckland-826rn8x2zejv) — Auckland, New Zealand
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-zuru-minneapolis-nga8qky48qdz) — Minneapolis, MN / United States
- [Housing | Openings & Envelope System Lead](https://feeny.ai/job/housing-openings-envelope-system-lead-zuru-modena-h27358ygmdp4) — Modena, Italy
- [Senior Marketing Manager - SEA](https://feeny.ai/job/senior-marketing-manager-sea-zuru-philippines-r2e6fpj0k5he) — Philippines
- [Marketing Summer Internship 2026/2027](https://feeny.ai/job/marketing-summer-internship-2026-2027-zuru-auckland-6456d71mxjed) — Auckland, New Zealand
- [Marketing Coordinator - Confectionery](https://feeny.ai/job/marketing-coordinator-confectionery-zuru-auckland-fjhvg6g2kvyw) — Auckland, New Zealand
- [Social and Content Executive](https://feeny.ai/job/social-and-content-executive-zuru-auckland-ypvvwzncdfc4) — Auckland, New Zealand
- [Shopper and Brand Activation Manager](https://feeny.ai/job/shopper-and-brand-activation-manager-zuru-auckland-r2w6vwdy0zyp) — Auckland, New Zealand
- [Social and Content Coordinator - Beauty](https://feeny.ai/job/social-and-content-coordinator-beauty-zuru-sydney-f6jxvrtc7ttf) — Sydney, Australia
- [Operations Manager - South East Asia](https://feeny.ai/job/operations-manager-south-east-asia-zuru-philippines-255cax4f4d3t) — Philippines