---
title: 'Marketing Executive, Value & Promotions at Deliveroo'
canonical: 'https://feeny.ai/job/marketing-executive-value-promotions-deliveroo-dubai-2zyaqde5ekmw'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing Executive, Value & Promotions at Deliveroo

- **Company:** [Deliveroo](https://feeny.ai/companies/deliveroo)
- **Location:** Dubai, United Arab Emirates
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/deliveroo/e881aaea-da9b-48fc-9237-c9b774dbe1ca

## Job description

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. We're looking for a Marketing Executive, Value & Promotions to join our Marketing Team based in Dubai. This is a hybrid role.

## Role Overview

As Marketing Executive, Value & Promotions, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the day-to-day delivery and performance of our promotional and incentive campaigns, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound. Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day-to-day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.

What You'll Be Doing: You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.

Here’s What Your Day-to-day Might Look Like:

- Promotional Calendar Execution: Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.
- Promo Strategy Development: Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
- CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.
- Campaign Set-up & Accuracy: Own the set-up of promotions end-to-end - eligibility, caps, dates, and copy - so every offer goes live as briefed and on time.
- Customer-centric Programmes: Work with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.
- Budget Tracking: Own campaign-level budget tracking and reporting, flagging when a promotion’s ROI or margin impact is off plan.
- Performance Optimization: Own weekly reporting on in-flight campaign performance and post-campaign analysis, identifying what worked, what didn’t, and what’s worth testing next.
- Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.
- Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.
- Customer Advocacy: Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.

What You'll Need to Thrive:

- Experience: 2-4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform.
- Commercial Acumen: Experience owning or supporting customer incentive strategies and promotional campaigns that drive measurable business outcomes, with working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them.
- Educational Background: Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.
- Analytical Rigor: Strong analytical skills - proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions.
- Technical know-how: Experience running or supporting A/B tests and translating results into recommendations.
- Attention to Detail: Organised and accurate, able to run several campaigns at once without letting the details slip.
- Collaboration: Excellent communication and collaboration skills, with the ability to manage multiple cross-functional stakeholders and the confidence to communicate at all levels.
- Execution Focus: A self-starter attitude, with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation.
- Language Skills: Fluent English; Arabic language skills are an advantage in this market.

Why Join Us? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire [here](https://careers.deliveroo.co.uk/how-we-hire/). Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. Diversity, Equity and Inclusion At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience. If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!

## About Deliveroo

## Company Overview
- **One-liner**: Deliveroo operates a hyperlocal three-sided marketplace that connects consumers, restaurants and grocers, and riders to deliver food and other neighbourhood goods in under 30 minutes.
- **Entity Type**: Public (London Stock Exchange: ROO)
- **Headquarters**: London, United Kingdom
- **Founded**: 2013
- **Founders**: Will Shu

## Core Business
- **Primary industry**: Online food delivery and on-demand grocery / local commerce
- **Target customers**: B2C (consumers), B2B (restaurants, grocers, retailers), and B2C (riders as independent contractors)
- **Mission or purpose**: To transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders.

## Products & Services
- **Restaurant Delivery**: Core service delivering meals from over 160,000 restaurant and grocery partners, many of which never offered delivery before.
- **Deliveroo Hop**: Rapid on-demand grocery delivery from a network of delivery-only sites, rolling out in several markets.
- **Deliveroo Shopping**: Non-food retail delivery, bringing items from local shops (e.g., flowers, cards, electronics) to consumers.
- **Editions**: Delivery-only kitchens that help restaurants expand to new areas at lower cost and risk, powered by Deliveroo’s data insights.

## Market Standing
- **Valuation/Market Cap**: Publicly traded – market cap not provided in available materials; check financial sources for latest figure.
- **Key Metric**: Operates in 10 markets worldwide, serving millions of consumers with thousands of riders and 160,000+ restaurant/grocery partners.
- **Notable Investors/Partners**: Key grocery partners include Co-op, Conad, Carrefour, Casino, Marks and Spencer, Picard, Waitrose, and Whole Foods Market. (Prior venture investors not detailed in provided sources.)
- **Growth Signals**: Expanding on-demand grocery via Deliveroo Hop; launching Deliveroo Shopping for non-food items; continuous investment in machine learning logistics (Frank algorithm); growing Editions network.

## Competitive Advantages
- **Hyperlocal logistics technology**: Proprietary Frank algorithm uses machine learning to optimise routing, preparation times, and delivery efficiency neighbourhood by neighbourhood.
- **Three-sided marketplace**: Deep network effects connecting consumers, merchants, and riders – hard to replicate at scale.
- **Editions (delivery-only kitchens)**: Lowers barrier for restaurant expansion and increases selection in underserved areas.
- **Rider value proposition**: Free personal accident and third-party liability insurance for all self-employed riders from day one, flexible work, and good earnings.

## Strategic Focus
- **Grocery and retail expansion**: Scaling Deliveroo Hop and Deliveroo Shopping to become the definitive online food and neighbourhood commerce platform.
- **Technology leadership**: Continued investment in real-time coordination, machine learning, and logistics optimisation.
- **Market penetration**: Deepening presence in existing 10 markets while improving selection, experience, and value for consumers.

## Why Work Here
- **Culture**: Values-driven, innovative, and inclusive – Employee Resource Groups, regular social events, and a focus on career-defining work.
- **Work environment**: Offices across the UK (London HQ, Birmingham, Bristol, Edinburgh, Leeds, Manchester) with excellent kit for remote work and a parent-friendly culture.
- **Benefits (UK)**:
  - 25 days annual leave + bank holidays, increasing with tenure; one paid volunteer day per year.
  - Competitive compensation, annual cash bonus, sign-on bonus, relocation support, and up to 5% matched pension.
  - Equity awards for eligible roles.
  - Private healthcare (single cover funded), gym access (HQ on-site, discounted external), wellbeing apps (LesMills+, Strava, Headspace, Yogaia) via GymPass.
  - Life assurance, discounted dental, critical illness cover, travel insurance.
  - Free Deliveroo Plus (free delivery), team lunches from local restaurants.
  - Cycle to Work Scheme, Season Ticket Loans, free mortgage advice.
  - Excellent learning & development via RooLearn platform.
- **Engineering culture**: Tackle complex scale and machine learning problems coordinating millions of real-time interactions across a three-sided marketplace.

## Sources
1. [deliveroo.co.uk](https://deliveroo.co.uk/about-us) – Company overview, history, products, and values.
2. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/) – Career page with mission, culture, and team size.
3. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/locations/united-kingdom/) – UK-specific benefits, office locations, and compensation details.
4. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/how-we-hire/) – Hiring process and interview tips.

## Other roles at Deliveroo

- [Integrated Marketing Manager](https://feeny.ai/job/integrated-marketing-manager-deliveroo-milan-2nkaw5mzr6mf) — Milan, Italy
- [Corporate Account Manager](https://feeny.ai/job/corporate-account-manager-deliveroo-london-6kvsjt0seq27) — London, United Kingdom
- [Staff Machine Learning Engineer - Ads Bidding](https://feeny.ai/job/staff-machine-learning-engineer-ads-bidding-deliveroo-london-qvsebp47gxxn) — London, United Kingdom
- [Senior Machine Learning Engineer - Conversational AI](https://feeny.ai/job/senior-machine-learning-engineer-conversational-ai-deliveroo-london-vzjkrxxjmvr6) — London, United Kingdom
- [Software Engineer, Backend (BI Platform)](https://feeny.ai/job/software-engineer-backend-bi-platform-deliveroo-london-vwt4ayxtmd9v) — London, United Kingdom
- [BI Engineer](https://feeny.ai/job/bi-engineer-deliveroo-london-y11gcbxtfhn1) — London, United Kingdom
- [Rider Onboarding Operations Representative](https://feeny.ai/job/rider-onboarding-operations-representative-deliveroo-london-q4cge4yjpjna) — London, United Kingdom
- [Strategy & Operations Manager](https://feeny.ai/job/strategy-operations-manager-deliveroo-london-b45f4d1w47k9) — London, United Kingdom
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- [Corporate Sales Team Lead](https://feeny.ai/job/corporate-sales-team-lead-deliveroo-london-9s2z3dna85tg) — London, United Kingdom