---
title: 'Marketing Generalist at Planned'
canonical: 'https://feeny.ai/job/marketing-generalist-planned-montreal-kmjnqessa1g1'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing Generalist at Planned

- **Company:** Planned
- **Location:** Montréal, Canada
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-29
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.gem.com/planned/am9icG9zdDrGvVuFA5DJJHcF_B3om3Nj

## Job description

Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.

We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!

The Marketing Generalist role exists to strengthen Planned's brand awareness in person and online, and to deepen the support we give account managers and users. You'll own how Planned shows up at both ends of the journey: getting us in front of buyers at major industry conferences, and driving adoption among end users getting started in Planned. It's a broad, high-ownership generalist role with events at its core (up to 75% depending on the season).

## What You'll Do

- Own events end-to-end, from planning and logistics to on-site execution and follow-up
- Land Planned more speaking opportunities and get us onstage at every major conference (GBTA, BTN Innovate, and beyond)
- Build and run new user onboarding that drives activation and adoption
- Create company-specific client-facing collateral and user-level assets that make getting started in the platform a seamless experience
- Run merch, rewards, and incentive campaigns for conferences, clients, user trainings, and adoption pushes
- Post on LinkedIn about events and our in-person presence
- Run general and content-specific ad campaigns
- Develop event-level case studies, partnering with CS to turn the events we've supported into compelling (and where needed, anonymized) content

## What We're Looking For

- Proven experience owning brand, events, or field marketing at a high-growth technology company
- A builder and a doer - equally comfortable running on-site logistics the day of an event and building an effective onboarding flow from scratch
- Strong storytelling instincts - translates product and customer wins into collateral and content that lands with users
- Excellent project management across many moving parts, vendors, and timelines at once
- Strong customer and user intuition - quickly identifies what's unclear for users and creates the assets to fix it
- Curious and high-agency - figures things out, doesn't wait to be told
- Comfortable with ambiguity and fast iteration
- AI tools are a natural part of how you work

What Makes You Stand Out

- Experience marketing a B2B SaaS or AI-native product
- An existing network in the events, meetings, or hospitality industry
- Track record of high-visibility speaker opportunities and conference presence for a brand
- Experience building onboarding or adoption programs that moved real usage metrics
- Hands-on with content production - video, design tools, or AI-assisted creation

## What We Offer

- Culture of high performance, strong talent density and in-person collaboration
- Unlimited PTO
- Competitive base pay and equity packages
- All the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc)
- Health, dental, vision, psychology insurance
- Professional development subsidy
- Bus pass subsidy or indoor parking
- Stocked up snack bar & lunches in office 2x per week
- Dog-friendly office
- Relocation assistance, if needed

## About Planned

## Company Overview
- **One-liner**: Planned is an AI operating system for corporate events that helps companies source, book, manage, and optimize their event programs from start to finish.
- **Entity Type**: Private (Series B)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2017
- **Founders**: Marc-Antoine Bonin (Co-Founder) and Emeric Noel (Co-Founder)

## Core Business
- Primary industry: Event Technology / Travel & Events / Enterprise SaaS
- Target customers: B2B, primarily Enterprise companies with large-scale event programs (e.g., Nike, Block, Airbnb)
- Mission: To help companies bring people together through exceptional in-person events that foster culture, connection, and belonging.

## Products & Services
- **Planned Platform (AI Operating System for Events)**: An AI-first, source-to-pay service for corporate travel and events. The platform automates sourcing, negotiation, contract review, invoicing, and policy enforcement. It combines AI that executes entire workflows (not just suggests) with human expert support for complex negotiations and strategic guidance.
- **AI-Powered Sourcing & Booking**: AI that sources venues, collects quotes, negotiates rates, reads contracts, processes invoices, and enforces company policies automatically.
- **Program Management & Policy Enforcement**: Allows companies to define event policies, approval flows, and supplier standards, which the AI enforces across every user, team, and region.
- **Expert Support Services**: A dedicated sourcing specialist team that handles complex negotiations, reviews AI outputs, and provides strategic consultation.
- **Brex Integration**: Virtual cards automatically created for approved supplier payments, tying every transaction to the event, invoice, and cost center for seamless reconciliation.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding raised (Series B) — $35.0M led by Drive Capital (July 2024). Prior rounds include a $9.5M Series A (July 2022, led by Drive Capital), a CAD $4.7M Venture Round (Dec 2020), and a Pre-Seed of $867K (Oct 2018, led by Inovia Capital and Telegraph Hill Capital).
- **Annual Revenue**: Estimated at $2.1M (private company, self-reported estimate)
- **Notable Investors/Partners**: Drive Capital (lead), Inovia Capital, Telegraph Hill Capital. Trusted by major clients including Nike, Block (Square), and Airbnb.
- **Growth Signals**: Headcount grew 21.9% year-over-year to approximately 68-83 employees. Expanding into EMEA with first Event Supply Specialist hire in the region. Consistently generates 13% or more in savings on multi-million dollar event budgets for clients. Strong LinkedIn follower growth (+19.6% yearly).

## Competitive Advantages
- **AI-First, Full-Stack Platform**: Unlike general AI models or simple booking tools, Planned's AI is trained on years of event planning data and can execute entire workflows (sourcing, negotiating, invoicing) automatically, not just make suggestions.
- **Source-to-Pay Unification**: Combines sourcing, booking, contract management, payment, and reconciliation into a single platform with one invoice, giving full spend visibility and eliminating manual work.
- **Human + AI Hybrid Model**: Offers a unique blend of AI automation for routine tasks and dedicated human experts for complex negotiations and strategic program design, making it suitable for enterprise-grade requirements.
- **Policy Enforcement at Scale**: AI automatically enforces company event policies across all users, teams, and regions, solving a major pain point for large organizations.

## Strategic Focus
- **Global Expansion**: Actively hiring for roles in EMEA (Event Supply Specialist) to expand the supplier marketplace and customer base into new international markets.
- **Deepening Enterprise Integrations**: Recent Brex integration for streamlined payments and reconciliation signals a focus on embedding deeper into enterprise financial workflows.
- **Product-Led Growth & AI Advancement**: Continued investment in making the AI platform smarter and more autonomous, with the goal of reducing friction and cost for enterprise event programs.

## Why Work Here
- **Culture & Mission**: The company is mission-driven around bringing people together through in-person events. Culture is described as collaborative, with a focus on hiring "creative go-getters" and getting out of their way. [planned.com](https://planned.com/careers)
- **Compensation & Benefits**: "Top of market pay for top talent," employee stock purchase plan, fully-subsidized learning and development initiatives, health/vision/dental/wellness insurance, unlimited PTO, transit subsidies, free lunches, and a dog-friendly office. [planned.com](https://planned.com/careers)
- **Work Environment**: On-site/in-person focused with offices in Montreal (HQ), New York, and Toronto. The company emphasizes in-person collaboration. [builtin.com](https://builtin.com/company/planned)
- **Employee Ratings**: Rated 4.1/5.0 on Built In (50 reviews), with strong scores for Compensation (4.3), Culture (4.3), and Career Development (4.1). Work-life balance rated 3.7. [builtin.com](https://builtin.com/company/planned)
- **Growth Opportunity**: As a Series B company with global expansion underway, employees have the chance to own significant projects (e.g., "first in region" roles) and grow with the company.

## Sources
1. [planned.com](https://planned.com/)
2. [planned.com/careers](https://planned.com/careers)
3. [planned.com/about-2](https://planned.com/about-2)
4. [builtin.com](https://builtin.com/company/planned)
5. [linkedin.com/company/itsplanned](https://linkedin.com/company/itsplanned)

## Other roles at Planned

- [Event Manager (EMEA or APAC)](https://feeny.ai/job/event-manager-emea-or-apac-planned-montreal-9651a85669sn) — Montréal, Canada
- [Technical Enterprise Program Manager](https://feeny.ai/job/technical-enterprise-program-manager-planned-montreal-rzz5ehardjjm) — Montréal, Canada
- [Event Supply Specialist — EMEA](https://feeny.ai/job/event-supply-specialist-emea-planned-united-kingdom-nz3vxe2rk9f5) — United Kingdom
- [Senior Event Manager](https://feeny.ai/job/senior-event-manager-planned-montreal-er7hbhk5ksv8) — Montréal, Canada
- [Product Manager](https://feeny.ai/job/product-manager-planned-montreal-1c5ss8xk84gy) — Montréal, Canada
- [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-planned-montreal-rk7jd2rwxqcr) — Montréal, Canada
- [Event Supply Specialist (PT Hours)](https://feeny.ai/job/event-supply-specialist-pt-hours-planned-montreal-s8wmczfdvjmx) — Montréal, Canada
- [Product Designer](https://feeny.ai/job/product-designer-planned-montreal-fmy8fb11kneg) — Montréal, Canada
- [Event Manager](https://feeny.ai/job/event-manager-planned-montreal-2952g8hc9cgr) — Montréal, Canada
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-planned-montreal-kn6bd5k8f99b) — Montréal, Canada