---
title: 'Marketing Generalist at SafetyKit'
canonical: 'https://feeny.ai/job/marketing-generalist-safetykit-san-francisco-gk90ytq05t88'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing Generalist at SafetyKit

- **Company:** SafetyKit
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-09-24
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/safetykit/c2920a8c-c58f-4b9e-820b-d25b74099b70

## Job description

## About SafetyKit

SafetyKit’s mission is to become the world's risk, compliance, and Safety team. We’re a Series A startup backed by Ribbit Capital, First Round Capital, and Y Combinator, building the AI platform that helps the world’s largest marketplaces, payments providers, and content platforms grow revenue while protecting themselves and their users from bad actors and harmful experiences. Today, companies spend hundreds of billions of dollars on fragmented monitoring tools, custom ML models, data providers, case management systems, and outsourced review. SafetyKit simplifies and unifies this entire ecosystem into one powerful platform. We’ve raised $27M, are a 17-person team (majority engineering), and operate fully in person at our San Francisco office. We’re looking for our first marketing hire.

## The Role

As our first marketing hire, you will own the entire marketing function at SafetyKit. You’ll shape how the company tells its story, creates demand, and builds its brand in the market. This role requires a generalist mindset — someone equally comfortable designing conference schedules, creating compelling case studies, building product positioning, and driving lead generation campaigns. You may not be a master in all but you have a willingness to learn. You’ll partner closely with the CEO, GTM teammates, and engineering to define our marketing playbook and scale the foundation for future growth.

## Responsibilities

- Field Marketing: Develop and execute our conference and event strategy, from selecting events to organizing presence and measuring ROI.
- Brand Marketing: Craft and tell the SafetyKit story through customer case studies, thought leadership, and consistent activity on channels like LinkedIn.
- Product Marketing: Translate product features into clear customer value propositions, refine messaging, and enable sales with positioning and collateral through Account Based Marketing.
- Demand Generation: Build and run campaigns across digital and offline channels to drive awareness, pipeline, nurture, and revenue growth.

## Requirements

- 4+ years of experience across multiple marketing functions (field, brand, product, and / or demand gen).
- Proven ability to independently own projects end-to-end and deliver measurable outcomes.
- Strong communication and storytelling skills with an eye for brand and design.
- Experience at a startup or high-growth company where resources are limited and creativity is critical.
- Willingness to work in-office 5 days a week in San Francisco.

Nice to Haves

- Experience in Trust & Safety, Risk, or Compliance industries.
- Prior work marketing to mid-market and enterprise marketplaces, payments providers, content platforms.

## About You

- A self-starter who thrives in ambiguity and takes full ownership.
- Comfortable being a “jack of all trades” across marketing disciplines.
- Creative, scrappy, and resourceful with a bias toward action.
- Equally skilled at strategy and execution — able to zoom out and craft a vision, while rolling up your sleeves to make it happen.
- Excited to build something big from the ground up.

## About SafetyKit

## Company Overview
- **One-liner**: SafetyKit builds AI agents that automate risk, compliance, and safety workflows for large platforms, replacing manual human review teams.
- **Entity Type**: Private (Series A, Y Combinator Summer 2023 batch)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2023
- **Founders**: David Graunke (previously led engineering for risk reviews at Stripe) and Steven Guichard (former CEO of Carbic, co-founder of Thomas Street)

## Core Business
- **Primary industry**: Trust & safety, fraud prevention, compliance, content moderation – delivered as a vertical AI platform for enterprises.
- **Target customers**: Large marketplaces, payments companies, social platforms, and financial institutions (B2B, enterprise).
- **Mission or purpose**: To end the manual toil of human risk reviewers by replacing them with language models, making platforms safer while reducing cost and trauma associated with manual review.

## Products & Services
- **SafetyKit Platform**: An end-to-end detection and decisioning engine that ingests 100% of a platform’s content and data, analyzes entities and relationships to detect scams, abuse, and fraud rings, and enforces business policies automatically.  
  - Types: SaaS / AI agents  
  - Key features: low latency (<3200ms), high ingest rate (4.2k/s), built-in network detection, coverage across onboarding, account monitoring, messages, listings, posts, and livestreams.  
  - Relevant risk vectors: AML sanctions & embargoes, harassment & violence, child safety (CSAM), seller credit risk, synthetic identity.

## Market Standing
- **Valuation**: Not publicly available.
- **Key Metric**: Total funding of $32.1M (as of May 2025).
- **Notable Investors/Partners**:
  - Series A (May 2025): $27.2M from 6 investors (lead not publicly specified)
  - Seed Round (Dec 2023): $4.4M led by First Round Capital
  - Pre-Seed (Sep 2023): $500K led by Y Combinator
- **Growth Signals**:  
  - Headcount grew 29.4% in the last month (LinkedIn estimate, 23 total employees as of mid-2025).  
  - Customers include Eventbrite, Upwork, Character.ai, Substack, Faire, a $10B+ marketplace, and a $100B+ payments company.  
  - Eventbrite “cut false positives in half” using SafetyKit; Upwork reviews 100% of job posts before they go live.

## Competitive Advantages
- **Vertical AI specialization** – purpose-built for trust & safety workflows, not a generic LLM wrapper.
- **Entity-level analysis** – ingests all associated data points, not just single elements, to detect fraud rings and synthetic identities.
- **Proven at scale** – already deployed by some of the world’s largest platforms with demanding latency and throughput requirements.
- **Policy configurability** – ingests business policies and SOPs to tailor enforcement, enabling rapid coverage expansion.

## Strategic Focus
- Expand coverage across more risk vectors and platform surfaces (e.g., livestreams, financial crimes).
- Deepen relationships with existing enterprise customers while acquiring new ones in payments, marketplaces, and fintech.
- Continue improving AI model accuracy to further reduce false positives and manual review workloads.

## Why Work Here
- **Culture**: Described as a “tightly-bound team of autonomous operators” with a high bar for talent and a bias for action. The team includes former Stripe, Netflix, Meta, and MIT/Princeton engineers.
- **Remote/Hybrid**: Fully in-person in San Francisco, five days a week.
- **Impact**: Early-stage company (pre-product-market fit achieved) with massive customers – “99.9% of the value we’ll ever produce is ahead of us.”
- **Perks & Environment**: High ownership, direct collaboration with founders, and a chance to shape a product already used by billion-dollar platforms. Emphasis on learning from the best and moving at “maximum velocity.”

## Sources
1. [SafetyKit Homepage](https://www.safetykit.com/)
2. [SafetyKit Careers Page](https://www.safetykit.com/jobs)
3. [Y Combinator – SafetyKit Profile](https://www.ycombinator.com/companies/safetykit)
4. [LinkedIn – SafetyKit Company Page](https://www.linkedin.com/company/safetykit)
5. [Jobs.ashbyhq.com – SafetyKit](https://jobs.ashbyhq.com/safetykit)

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