---
title: 'Marketing Graduate - Toys at ZURU'
canonical: 'https://feeny.ai/job/marketing-graduate-toys-zuru-auckland-grxfvr9wwwj3'
type: 'job'
last_seen: '2026-09-11'
---

# Marketing Graduate - Toys at ZURU

- **Company:** ZURU
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/zuru/6086133e-7dec-4826-aef3-b2ae9205d297

## Job description

If you love digital, you'll love this Junior Brand Marketing role we have for Local/Europe! You'll be a part planner, part analyst, part storyteller, you make every dollar of spend work harder and you can prove it!

## About ZURU

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

## The Role

You're the connective tissue between global brand plans and what actually lands in the European market. You own local media budgets end-to-end, turning brand priorities into media plans, briefs into live campaigns, and performance data into decisions. Part planner, part analyst, part storyteller, you make every dollar of spend work harder and you can prove it.

## What You'll Do

- Own the media budget. Set, own and manage local media investment across the European market, allocating by brand and channel and adapting quickly to product sales trends and performance.
- Plan integrated campaigns. Build media plans across digital, social, video, retail media and other paid channels to hit brand and commercial objectives within budget.
- Brief the in-house agency. Write clear, commercially focused briefs for the in-house digital agency and manage the relationship end-to-end, across timings, deliverables, budgets and quality.
- Deliver brief to live. Coordinate campaigns across all markets in scope, on time, on budget and on brand, with the correct brand and marketing approvals on every asset and placement before it goes live.
- Monitor and optimise. Track media performance against KPIs throughout each campaign, optimising spend and flagging risks or opportunities early.
- Turn results into stories. Analyse campaign results, draw out actionable insights and present clear post-campaign reviews to internal stakeholders and leadership.
- Make results retailer-ready. Package media results into polished, easy-to-share summaries for retailers to support the sales team and strengthen partnerships.
- Be the bridge. Work closely with global marketing, local sales, the in-house agency and the China team to keep media plans aligned with wider brand and business priorities.
- Stay ahead of the market. Track the European media landscape, platforms and competitor activity, bringing new ideas and smarter ways to invest.
- Jump in where needed. Support the local marketing team on wider business projects when the moment calls for it.

## What You Bring

- Commercial instinct. You naturally link media investment to sales and business outcomes.
- Strong analytical skills. Monitoring, measuring and reporting on campaign performance is second nature.
- Problem-solving energy. You take a proactive, entrepreneurial approach: diagnose the issue, build a clear plan and drive to the goal without waiting to be asked.
- Sharp communication. You write and speak with clarity and confidence, from agency briefs to leadership reviews.
- Ruthless organisation. You juggle multiple campaigns, markets and deadlines in a high-pressure, time-sensitive environment and adapt easily to shifting priorities.
- A natural collaborator. You work effectively across different teams, departments and third parties.
- An eye for detail, with nothing slipping through the cracks.
- Degree in Marketing or Business is preferred

## Why ZURU

This is media with real regional ownership. You'll run the local media engine for the world's fastest-growing toy brands across Europe, with healthy budgets, specialist teams and zero red tape. If you want to own the plan from budget to results instead of executing someone else's, this is it.

- Scale. Your campaigns reach millions of families across every market in the region.
- Ownership. You own the budget and the plan from idea to live, and you get out what you put in.
- Culture. A collaborative, fast-moving marketing team that backs its people.

If this sounds like you, we'd love to chat!

## #LI-JK1

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

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