---
title: 'Marketing Insights & Reporting Analyst at Kensington'
canonical: 'https://feeny.ai/job/marketing-insights-reporting-analyst-kensington-toronto-9tndw8dybamm'
type: 'job'
last_seen: '2026-09-09'
---

# Marketing Insights & Reporting Analyst at Kensington

- **Company:** Kensington
- **Location:** Toronto, Canada
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/kensingtontours/jobs/5222458007

## Job description

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

To learn more about Kensington, visit [kensingtontours.com](http://kensingtontours.com/).

This is a hybrid opportunity based at our downtown Toronto headquarters, with an expectation of 2-3 days per week in office.

## About the Role

The Marketing Insights & Reporting Analyst plays a critical role within the Marketing Operations & Analytics team, helping transform data into actionable insights that improve marketing performance and business decision making.

Reporting to the Director, Marketing Operations & Analytics, this role is responsible for developing and maintaining dashboards, producing recurring reporting, supporting marketing measurement initiatives, and identifying opportunities for automation and optimization across Marketing. The role works closely with Marketing and Outside Sales teams to provide visibility into performance across Direct, Repeat, Agent, Integrated Marketing, and Partnership programs.

This position serves as the operational analytics engine for the department, enabling the successful execution of the Marketing Analytics roadmap while supporting the organization's broader goals of data-driven decision making, automation, and responsible AI adoption.

## What You'll Do

Dashboard Development, Reporting Automation & AI Enablement

- Build, maintain, and optimize Power BI dashboards and reporting solutions.
- Support the development and enhancement of executive scorecards, KPI tracking, and performance reporting frameworks.
- Assist with reporting automation initiatives that reduce manual effort and improve reporting accuracy.
- Partner with BI, CRM, Digital, and Technology teams to validate reporting requirements and outputs.
- Support testing, QA, documentation, and rollout of new reporting capabilities.

Marketing Measurement & Attribution Support

- Support marketing & Agent Sales measurement initiatives including lead reporting, funnel analysis, conversion tracking, attribution, and campaign performance measurement.
- Assist in maintaining KPI definitions, benchmarks, measurement documentation, and reporting standards across all marketing channels.
- Support post-campaign analysis, test-and-learn initiatives, and performance optimization recommendations.

Data Quality & Reporting Governance

- Maintain reporting accuracy, consistency, and data integrity across dashboards and scorecards.
- Support KPI governance by documenting metric definitions, business rules, and reporting methodologies.
- Identify reporting gaps and data quality issues and work with stakeholders to implement solutions.

Competitive, Customer & Industry Insights

- Conduct market, competitor, and industry research to identify trends and opportunities.
- Support outside sales & agent team insights and account planning.
- Monitor external benchmarks and industry best practices to inform marketing strategies.

## What You Bring

- 2-4+ years of experience in marketing analytics, business intelligence, reporting, or data analysis.
- Experience working with Excel, Power BI, Tableau, Looker, or similar visualization platforms.
- Strong analytical skills with the ability to synthesize large data sets into actionable insights.
- Experience analyzing marketing performance across digital and social channels.
- Experience with Google Analytics, HubSpot, CRM systems, marketing automation platforms, or similar tools.
- Experience supporting reporting and analytics solutions using SQL, semantic models, Microsoft Fabric, Power BI, or similar modern analytics and data platforms.
- Strong attention to detail and commitment to data accuracy.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience within travel, hospitality, e-commerce, or consumer marketing environments is considered an asset.
- Experience using AI-powered productivity, analytics, or reporting tools (e.g., Microsoft Copilot, Power BI AI features, ChatGPT, Gemini) to improve reporting efficiency and insight generation.
- Understanding of responsible AI principles, data governance, and the importance of validating AI-generated outputs.

## Who You Are

- Naturally curious and passionate about using data to solve business problems.
- Detail-oriented and committed to delivering accurate, high-quality work.
- Collaborative and relationship-focused, with the ability to work across multiple teams.
- Proactive and solutions-oriented, always looking for ways to improve processes and reporting.
- Comfortable moving between technical analysis and business storytelling.
- Eager to learn, experiment, and contribute to a culture of continuous improvement.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected base compensation range for this position is: $60,000 to $70,000.

The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.

We thank all candidates for their interest, however, only those selected for an interview will be contacted.

## About Kensington

## Company Overview
- **One-liner**: Kensington delivers the world’s most personal, private-guided luxury travel experiences across more than 120 countries, designing tailor-made journeys for discerning clients.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: Year not publicly available
- **Founders**: Names not publicly available

## Core Business
- **Primary industry**: Luxury Travel Arrangements / Custom Tour Operations
- **Target customers**: B2C (high-net-worth individuals and luxury travelers seeking personalized, private-guided experiences)
- **Mission or purpose statement**: To bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure they enjoy the authentic best of their destination — creating a unique journey rich in memories that last a lifetime.

## Products & Services
- **Private Guided Tours (Kensington Tours)**: Custom, private-guided itineraries in over 100 countries, crafted by destination experts with deep in-country knowledge.
- **Kensington Cruises**: Curated cruise experiences with private guides and personalized shore excursions.
- **Kensington Yachts**: Luxury yacht charters with bespoke itineraries.
- **Kensington Villas**: High-end villa rentals with concierge-level service.
- **Kensington Expeditions**: Adventure-focused private expeditions to remote destinations.
- **Kensington Corporate**: Tailored corporate travel and incentive programs.
- **Kensington Jets**: Private jet travel arrangements.
- **Kensington Air**: Air travel booking and logistics services.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$27.0M** (latest available data)
- **Notable Investors/Partners**: Not publicly disclosed. The company operates under the TripArc umbrella (a travel technology and services group).
- **Growth Signals**:
  - Headcount of **541 employees** (+22.3% year-over-year, adding 132 people)
  - LinkedIn followers: **32,980** (up 27.6% year-over-year)
  - Operates in **13 countries** (including Canada, US, UK, Ireland, Egypt, Kenya, Saudi Arabia, Mexico, Spain, New Zealand)
  - Named one of “The Best Adventure Travel Companies on Earth” by National Geographic Adventure Magazine
  - Received “World’s Best Awards” from Travel + Leisure Magazine (2011, 2015)

## Competitive Advantages
- **Deep local expertise**: Employs destination experts with genuine in-country knowledge, not generic travel agents.
- **Private-guided model**: Every journey is private and guided by local experts — a premium differentiator vs. group tour operators.
- **Global scale with personal touch**: Operates in 120+ countries while maintaining a highly personalized, one-client-at-a-time approach.
- **24/7 on-trip support**: Unbeatable around-the-clock support for travelers in any time zone.
- **Multi-brand portfolio**: Offers tours, cruises, yachts, villas, expeditions, corporate travel, and private jets — a comprehensive luxury travel ecosystem.

## Strategic Focus
- **Technology & data-driven personalization**: Actively hiring for BI Developer, Senior BI Developer (Executive Analytics & Fabric Platform), Manager of Business Insights, and Analyst roles — signaling a push toward data-driven product and customer experience.
- **Commercial expansion**: Hiring a VP of Travel Product & Commercial Strategy, Directors of Sales, and Cruise Experts — indicating growth in sales channels and product lines.
- **Digital platform investment**: Senior Director of Website & Digital Platforms on the leadership team; hiring a Director of CX Optimization & Experimentation.
- **Cybersecurity**: Hiring a Director of Cybersecurity, suggesting scaling of digital infrastructure.

## Why Work Here
- **Culture & values**: Emphasizes five core values: *We Earn Trust*, *We Fail/Learn Fast*, *We Deal in Facts*, *We Are a Team*, and *We Take Ownership*. Highly collaborative, data-driven, and accountability-focused environment.
- **Diversity & inclusion**: **67% of leadership positions held by women**; **35 nationalities** represented on the team.
- **Flexibility**: Offers a **remote work program** and opportunities to work remotely when necessary (though primary HQ is Toronto office-based).
- **Travel perks**: Top performers receive **familiarization trips**; shared love of exploration is a core part of the culture.
- **Wellness & benefits**: Extended health coverage including employee assistance and wellness offerings; lunch-hour yoga classes; regular learning sessions.
- **Compensation**: Industry-leading salaries, **RRSP matching program**, referral bonuses, and recognition rewards.
- **Community impact**: Active volunteer program (Kensington Cares) — supports local charities and global causes.
- **Growth & training**: Committed to career advancement with ongoing training and development opportunities.
- **Team composition**: 1,430 total years of travel industry experience among staff; strong talent pipeline from companies like Travel Edge, Flight Centre, Navigatr, and G Adventures.

## Sources
1. [kensingtontours.com](https://www.kensingtontours.com/careers)
2. [linkedin.com](https://www.linkedin.com/company/kensington-tours)
3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/kensingtontours/jobs/5047598007)
4. [cbinsights.com](https://www.cbinsights.com/company/kensington-tours)
5. [builtin.com](https://builtin.com/company/kensington-tours)

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