---
title: 'Marketing Lead - Colombia at Spotify'
canonical: 'https://feeny.ai/job/marketing-lead-colombia-spotify-bogota-41gb2pxh7syt'
type: 'job'
last_seen: '2026-11-07'
---

# Marketing Lead - Colombia at Spotify

- **Company:** Spotify
- **Location:** Bogotá, Colombia
- **Work type:** hybrid
- **Posted:** 2025-05-13
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.lever.co/spotify/35fb13f5-27fe-40e4-9ec9-61be91e73a2b

## Job description

Spotify's Latam & Iberia Marketing team builds our brand across the region, and Colombia is one of its most exciting markets, home to artists and sounds that shape music culture worldwide. As Marketing Lead, Colombia, you'll own Spotify's marketing in the country. Your job is to make Spotify the home of youth music culture and grow our brand and business. You'll report to the Head of Marketing, Latam & Iberia, and work closely with Global Marketing, Music, PR & Comms, Growth and Podcasts. This is a hands-on role: you'll set the strategy and bring it to life yourself.

## What You'll Do

- Set the strategy. Build and run a marketing plan for Colombia that ties to business goals: brand health, user growth and cultural relevance with Gen Z.
- Lead campaigns. Adapt global campaigns and create local ones across channels. Use data and audience insights to reach key segments.
- Own social. Lead a social and creator content strategy that builds community and starts conversations. Spot trends early, tailor content to each platform and work with creators to extend reach.
- Partner with Music. Work hand in hand with our Music team so everything we make is credible with local artists, the industry and fans.
- Shape the brand. Keep Spotify's brand consistent at every touchpoint while making it feel unmistakably Colombian.
- Build relationships. Develop a network of creators, creatives, influencers and industry partners. Amplify exclusive content, events and initiatives with internal teams.
- Lead partners. Lead agencies and vendors to deliver high-quality, accountable work.
- Own the budget and results. Manage the local marketing budget, track performance and ROI, and adjust based on what the data shows.

## Who You Are

- You have 8+ years of marketing experience, ideally in music, entertainment or content.
- You have a track record of brand campaigns that made a cultural impact and drove business results.
- You've managed agency partners and budgets, and ideally have experience coaching others.
- You're strong in social, creator and multi-channel marketing, and comfortable working with data to make decisions.
- You know Colombia's music industry, artists and youth culture well, and music is a real passion for you.
- You can present and champion bold creative ideas to stakeholders at every level.
- You've worked across international markets or with culturally diverse teams.
- You stay calm and decisive when priorities shift fast.
- You're fluent in Spanish and English.
- Bonus: you already have a network of creative collaborators in Colombia.

Where You'll Be

- This role is based in Bogota, Colombia.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in at least 2-3 times per week.

## About Spotify

## Company Overview
- **One-liner**: Spotify is the world's most popular audio streaming subscription service, connecting users to over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks across 184 markets.
- **Entity Type**: Public (NYSE: SPOT)
- **Headquarters**: Stockholm, Sweden
- **Founded**: 2006
- **Founders**: Daniel Ek and Martin Lorentzon

## Core Business
- Primary industry: Audio streaming and digital media
- Target customers: B2C (consumers via Free and Premium tiers) and B2B (advertisers, artists, and labels through Spotify Advertising and Spotify for Artists)
- Mission: "To deliver creativity to the world—one note, one voice, one idea at a time."

## Products & Services
- **Spotify Free**: Ad-supported streaming of music, podcasts, and audiobooks
- **Spotify Premium**: Subscription tier with offline mode, improved sound quality, and ad-free listening
- **Spotify for Artists**: Analytics, promotion, and monetization tools for creators
- **Spotify Advertising**: Programmatic and self-serve ad platform for brands
- **Audiobooks**: Catalog of 700,000+ audiobook titles (market entry in 2022)

## Market Standing
- **Valuation/Market Cap**: Not disclosed in available sources; stock price reported at USD 391.23 (as of 2024-10-29)
- **Key Metric**: Annual Revenue EUR 17.2B; 777 million monthly users including 300 million subscribers (per Spotify Newsroom). Note: LinkedIn company data lists 365M users/165M subscribers — conflicting reports, likely reflecting an older snapshot.
- **Notable Investors/Partners**: Series A of USD 21.6M with 5 investors (2008); debt financing of USD 1.0B (2016); convertible notes in 2016 and 2021. Key acquisitions include Sonantic (2022), Mediachain (2017), and Tunigo (2013).
- **Growth Signals**: Headcount grew +14.2% YoY to 8,921 employees; 9 offices across 4 countries; expansion into audiobooks; 300M+ paying subscribers.

## Competitive Advantages
- Scale: largest audio streaming subscriber base globally
- Data and AI personalization: mature recommendation engines and AI-driven discovery
- Multi-format audio ecosystem: music, podcasts, and audiobooks in a single app
- Strong brand recognition and deep creator relationships

## Strategic Focus
- AI-powered personalization and generative audio tools
- Audiobook market expansion
- Podcast ecosystem growth
- Creator monetization and artist tools

## Why Work Here
- Employer rating 4.0/5.0 from 2,155 reviews (Work-Life: 4.2, Compensation: 3.9, Culture: 4.0, Career: 3.5)
- **Work

## Other roles at Spotify

- [Staff Backend Engineer - Content Platform](https://feeny.ai/job/staff-backend-engineer-content-platform-spotify-london-xsqzks8bz5e5) — London, United Kingdom
- [Account Executive - Commercial, Spotify Technology](https://feeny.ai/job/account-executive-commercial-spotify-technology-spotify-london-6yqgfwkp7wmb) — London, United Kingdom
- [Machine Learning Engineer - Subscriptions](https://feeny.ai/job/machine-learning-engineer-subscriptions-spotify-london-fbsgsbqz0vrg) — London, United Kingdom
- [Revenue Operations Manager - Spotify Technology](https://feeny.ai/job/revenue-operations-manager-spotify-technology-spotify-london-ej8253p31kdw) — London, United Kingdom
- [Account Executive - Commercial, Spotify Technology](https://feeny.ai/job/account-executive-commercial-spotify-technology-spotify-toronto-grwrwr66166c) — Toronto, Canada
- [Account Executive - Commercial, Spotify Technology](https://feeny.ai/job/account-executive-commercial-spotify-technology-spotify-new-york-pevmeqk7rnpx) — New York, NY
- [Account Executive - Enterprise, Spotify Technology](https://feeny.ai/job/account-executive-enterprise-spotify-technology-spotify-new-york-4h9yk83y7b84) — New York, NY
- [Sales Manager, Enterprise — Spotify Technology](https://feeny.ai/job/sales-manager-enterprise-spotify-technology-spotify-new-york-0br7nv5gafx8) — New York, NY
- [Senior Product Manager - Spotify Connect](https://feeny.ai/job/senior-product-manager-spotify-connect-spotify-london-4sb8kecz5rbz) — London, United Kingdom
- [Principal Product Manager - TV & Desktop](https://feeny.ai/job/principal-product-manager-tv-desktop-spotify-london-q7y8rs12xh4s) — London, United Kingdom