---
title: 'Marketing Lead, Content & Brand Experiences at Brooks Running'
canonical: 'https://feeny.ai/job/marketing-lead-content-brand-experiences-brooks-running-seattle-k1he9099zx3z'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing Lead, Content & Brand Experiences at Brooks Running

- **Company:** Brooks Running
- **Location:** Seattle, WA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/brooksrunning/19348435-ab09-4118-a9be-fc53940cc46a

## Job description

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First We act in the best interest of the runner Word is Bond We do what we say we’ll do Champion Heart We give our all in everything we do There is no “I” in Run We stay generous with our humanity Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Responsibilities:

- Lead the planning and execution of seasonal and evergreen content experiences across Brooks-owned digital and physical channels in support of global brand, product, membership, and business priorities.
- Translate campaign, product, and brand strategies into cohesive content experiences that drive engagement, conversion and loyalty across the runner journey.
- Own the development and optimization of key digital content experiences, including landing pages, category pages, PDPs, and campaign destinations
- Deliver optimal product discovery through a taxonomy, content structure, and navigation experience that are clear and intuitive.
- Partner with Digital Product and Site Merchandising teams to improve site performance, content effectiveness, and consumer experience outcomes.
- Partner with Visual Merchandising to deliver scalable retail toolkits that bring global campaigns and product stories to life in stores.
- Champion consistent brand expression across owned placements, setting content standards and templates to deliver high-quality, brand-right output.
- Partner on CMS enhancements, content operations and AI-enabled content capabilities that support scalable publishing and operational efficiency.
- Collaborate with the Analytics and Consumer Insights teams to leverage insights and performance data to inform content decisions and continuously optimize experience performance.
- Lead cross-functional alignment across teams to deliver experiences on time, on brand and against business objectives.
- Present clear recommendations, tradeoffs, and points of view while balancing complex stakeholder needs.
- Monitor emerging trends in content strategy and consumer experience to recommend applications that elevate Brooks-owned experiences and strengthen our competitive advantage.

Qualifications:

- Bachelor’s degree in Business, Marketing, Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 5+ years of experience in brand marketing, content strategy, digital experience, retail marketing, or related fields
- Ability to translate brand and product strategies into compelling stories, content, and consumer experiences
- Demonstrated ability developing content and brand experiences across multiple channels, from digital to physical
- Ability to leverage consumer insights, performance data, and business objectives to inform content decisions
- Comfortable operating in ambiguity and evolving priorities while balancing strategic thinking with hands-on execution
- Demonstrated ability to prioritize competing demands, manage multiple projects, and drive work forward independently
- Experience working with content management systems, digital publishing tools, or related content platforms preferred
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale; "connecting the dots"
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
- Embraces and lives the Brooks values!

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

## About Brooks Running

## Company Overview
- **One-liner**: Brooks Running designs and manufactures premium running footwear, apparel, and accessories for runners of all levels, rooted in motion science and engineering.
- **Entity Type**: Private (subsidiary of Berkshire Hathaway Inc.)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 1914
- **Founders**: John Brooks (founder of Brooks Shoe Manufacturing Co.)

## Core Business
- **Primary industry**: Retail / Athletic Apparel & Footwear
- **Target customers**: B2C (runners and fitness enthusiasts) and B2B (retail partners)
- **Mission**: To create gear and experiences that take people to the place that makes them feel more alive – whether it’s a headspace, a feeling, or a finish line.

## Products & Services
- **Running Shoes**: Performance road and trail shoes (e.g., Ghost, Glycerin, Adrenaline, Launch, Catamount)
- **Apparel**: Men’s and women’s running apparel – shorts, tops, jackets, tights – designed for performance and fit
- **Accessories**: Socks, hydration, and other running gear
- **Brooks Trailhead**: Flagship retail store at Seattle HQ offering gait analysis and personalized fittings
- **BlueLine Lab**: Rapid prototyping and innovation lab for footwear technology development

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of USD 1.2 billion (LinkedIn, 2025)
- **Notable Investors/Partners**: Berkshire Hathaway Inc. (parent company)
- **Growth Signals**: 1,221 employees (+11.1% YoY, +175 people); expanded Seattle campus with a second building in 2024; sold in over 50 countries; strong LinkedIn follower growth (+20.3% YoY)

## Competitive Advantages
- **Run science focus**: In-house biomechanics research and athlete feedback drive product innovation
- **Brand loyalty**: Strong reputation among serious runners; “Runner First” philosophy
- **Financial stability**: Backed by Berkshire Hathaway, providing long-term investment capacity
- **Sustainability**: LEED-certified HQ with proven energy and water efficiency targets
- **Integrated design**: Close collaboration between Seattle and Asia teams for rapid development

## Strategic Focus
- Continue investing in performance innovation and sustainability
- Expand global presence, particularly in APAC (e.g., Senior Apparel Merchandising Manager, APAC)
- Strengthen direct-to-consumer channel and digital experience
- Advance corporate responsibility goals: “everyone who wants to run is welcome to run, and everyone who runs has a place to do it”

## Why Work Here
- **Culture**: Values include “Runner First,” “Word is Bond,” “Champion Heart,” “There’s No ‘I’ in Run,” and “Keep Moving.” Inclusive environment where you don’t need to be a runner.
- **Hybrid/Remote**: Hybrid model – at least 3 days per week in the Seattle office. Other locations: Whitestown (IN), Burnaby (BC), Amsterdam.
- **Benefits**: Comprehensive medical/dental/vision, 401(k) with company match, five weeks PTO, 11 paid holidays, paid parental leave, annual bonus, deeply discounted Brooks merchandise and industry discounts, yearly fitness stipend.
- **Engineering & Innovation**: Work in the BlueLine Lab, collaborate with biomechanics scientists, and contribute to cutting-edge footwear/apparel development.
- **Internship**: Sprintern Program – US-based summer internship for early career talent.

## Sources
1. [Brooks Running - Our Company](https://www.brooksrunning.com/en_us/Meet-Brooks/our-company/)
2. [Lever Careers Page](https://jobs.lever.co/brooksrunning/)
3. [LinkedIn Company Page](https://linkedin.com/company/brooks-running-company)
4. [Brooks Careers North America](https://www.brooksrunning.com/en_us/meet-brooks/careers/north-america/)
5. [Indeed Company Profile](https://www.indeed.com/cmp/Brooks-Running-1/about)

## Other roles at Brooks Running

- [Marketing Lead, Membership & Consumer Ecosystem](https://feeny.ai/job/marketing-lead-membership-consumer-ecosystem-brooks-running-seattle-5tzw1m484ffd) — Seattle, WA
- [Guru Field Representative - Washington, D.C.](https://feeny.ai/job/guru-field-representative-washington-d-c-brooks-running-united-states-tv070zkthev9) — United States
- [Guru Field Representative - Chicago](https://feeny.ai/job/guru-field-representative-chicago-brooks-running-united-states-ygtegdhfn2gr) — United States
- [Customer Service Representative UK & IE](https://feeny.ai/job/customer-service-representative-uk-ie-brooks-running-birmingham-gve2dd4tq1a2) — Birmingham, United Kingdom
- [Senior Manager, Commercialization, Asia](https://feeny.ai/job/senior-manager-commercialization-asia-brooks-running-ho-chi-minh-city-n3njy2r7pv5z) — Ho Chi Minh City, Vietnam
- [Retail Business Analyst](https://feeny.ai/job/retail-business-analyst-brooks-running-seattle-zsv9gwzysgqg) — Seattle, WA
- [Designer II, Innovation Footwear Design](https://feeny.ai/job/designer-ii-innovation-footwear-design-brooks-running-seattle-q9pc7yd9pm7q) — Seattle, WA
- [Footwear Innovation Developer II, Racing Footwear](https://feeny.ai/job/footwear-innovation-developer-ii-racing-footwear-brooks-running-seattle-fawpqwnmkrac) — Seattle, WA
- [M3 Functional Analyst - EMEA](https://feeny.ai/job/m3-functional-analyst-emea-brooks-running-amsterdam-95kpy9q9twrb) — Amsterdam, Netherlands
- [HR Business Partner EMEA - French or German Speaking (7 months contract)](https://feeny.ai/job/hr-business-partner-emea-french-or-german-speaking-7-months-contract-brooks-y8c2a8dp6b71) — Amsterdam, Netherlands