---
title: 'Marketing Lead (Content, Brand & Growth) at Roger Healthcare'
canonical: 'https://feeny.ai/job/marketing-lead-content-brand-growth-roger-healthcare-san-francisco-s53jjhw54tvc'
type: 'job'
last_seen: '2026-09-06'
---

# Marketing Lead (Content, Brand & Growth) at Roger Healthcare

- **Company:** Roger Healthcare
- **Location:** San Francisco, CA
- **Compensation:** $170k–$220k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/rogerhealthcare/4cb85eee-514b-4695-a756-459304a490e6

## Job description

## ABOUT ROGER HEALTHCARE

Roger is an AI platform that frees home health clinicians from paperwork so they can focus on what matters: delivering life-changing care to our most vulnerable elderly patients in the comfort of their homes. Backed by leading healthcare investors like SignalFire, we've powered millions of visits, deployed to thousands of clinicians, and we're just getting started.

We’re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role — it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI.

## ABOUT THE ROLE

We are hiring a Marketing Lead who is hungry, creative, and ready to move fast. You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health.

If you get just as excited about building the engine as driving it, this role was made for you.

## WHAT YOU’LL OWN

You’ll drive projects across content, brand, and growth marketing, including:

## BRAND & CONTENT CREATION

- Design beautiful marketing materials: case studies, flyers, one-pagers, decks
- Create product marketing content: demos, feature launches, videos
- Produce blogs, SEO-driven content, and white papers
- Build thought leadership content around AI, healthcare, and our team
- Develop sales enablement materials for AEs & SDRs
- Write compelling narratives grounded in user stories and outcomes

## GROWTH & DEMAND GENERATION

- Run consistent outbound and nurture email campaigns
- Execute paid acquisition experiments
- Manage all social channels
- Lead webinar planning, execution, and content
- Drive conference strategy: lead lists, dinners, attention-grabbing campaigns
- Continuously improve website content and SEO performance
- Experiment with new lead channels and user advocacy motions
- Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)

YOU MIGHT BE A GREAT FIT IF YOU ARE

- 7+ years into your marketing career
- Obsessed with crisp storytelling, design, and execution — not theorizing
- Able to take a fuzzy idea and turn it into a polished asset without handholding
- Excited to speak with users, extract insights, and turn them into content
- Energized by a fast-paced environment with high autonomy
- Comfortable owning end-to-end deliverables and being accountable for outcomes

## WHY JOIN US

🏥 Platinum health, dental, and vision insurance

🏖️ Unlimited PTO

💰 Retirement: 401(k) plan

🤖 Be at the forefront of LLM innovation in healthcare

🚀 Founded by AI Researchers from Cornell and Amazon Alexa

👩‍⚕️ Make a tangible difference in the lives of clinicians and patients

🧠 Work on a mission that matters, backed by AI innovation and top-tier investors

MAKE A REAL DIFFERENCE - HEAR FROM OUR USERS:

👨‍⚕️ “If I had to give Roger a rating out of 10, I’d give it an 11! You guys changed my life!!”

- G.M. from San Francisco, Registered Nurse

👩‍⚕️ “Roger AI saves me hours per day. I can easily focus on my patients now too.”

- J.L. from Tucson, Registered Nurse

👩‍⚕️ “Being a single mom is tough, but with Roger I can take the time to go to my daughter’s soccer game and also pursue further education.”

- T.M. from Dallas, Licensed Vocational Nurse

If you're interested in joining a fast-growing healthcare AI startup, we'd love to hear from you TODAY!

## About Roger Healthcare

## Company Overview
- **One-liner**: Roger Healthcare provides an AI-powered clinical documentation platform for home health agencies, automating OASIS and routine visit notes to save clinicians time and reduce burnout.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2023
- **Founders**: Yusef Iskandar (CEO), Keyur Shah (CTO), Yunus Ansari (COO)

## Core Business
- **Primary Industry**: Healthcare IT / AI-Powered Clinical Documentation
- **Target Customers**: Home health agencies (B2B) serving clinicians, nurses, and administrative staff.
- **Mission Statement**: To revolutionize home health documentation through innovative AI-powered solutions, empowering clinicians to focus on patient care rather than paperwork.

## Products & Services
- **Roger Docs**: An AI-powered, voice-enabled clinical documentation platform. It listens to natural patient-clinician conversations, autofills OASIS and routine visit notes, and syncs near-real-time with existing EHR systems. The platform also provides real-time feedback to ensure documentation completeness before the clinician leaves the patient’s home.

## Market Standing
- **Valuation**: Not publicly available (conflicting reports; PitchBook lists it as "Generating Revenue" but does not disclose valuation).
- **Key Metric (Funding)**: $5.4M in total funding (Seed round, closed January 2025).
- **Lead Investor**: 1 investor (undisclosed) in the Seed round.
- **Notable Advisors**: Philip Chuang (former VP at Kaiser Permanente and Sutter Care’s home health/hospice segments), George Sauter (former Chief Strategy Officer at John Muir Health).
- **Growth Signals**: Serves 300+ home health agencies; reports an 80% time savings on documentation for clinicians; clients like New Day Healthcare cut documentation time by 75%. Headcount grew 20% YoY to 12 employees (early 2026). Website traffic grew 72.8% month-over-month.

## Competitive Advantages
- **Deep AI Specialization**: Founders come from AI research backgrounds at Cornell and Amazon Alexa, giving them a strong technical moat in ambient listening and NLP for clinical contexts.
- **EHR Integration**: Platform syncs with existing EHRs in near-real-time, eliminating manual data entry and double charting.
- **Real-Time QA Feedback**: The system prompts clinicians to complete missing documentation while still in the home, improving compliance and reducing rework.
- **Industry-Specific Focus**: Solely focused on home health (OASIS documentation), a highly regulated and underserved niche, unlike broader medical scribe solutions.

## Strategic Focus
- **Scale Agency Adoption**: Expanding beyond 300+ agencies to capture a larger share of the home health market.
- **Product Enhancement**: Continuing to refine AI accuracy and expand documentation coverage for all OASIS and routine visit types.
- **Talent Acquisition**: Hiring across engineering, sales, and customer success to support rapid growth, with a focus on building out a lean, high-impact team.

## Why Work Here
- **Mission-Driven Culture**: The company is focused on solving clinician burnout and improving patient care, which is a strong motivator for many in healthcare tech.
- **Early-Stage Impact**: As a small team (~12 people), employees have high ownership, cross-functional exposure, and the ability to directly shape the product and company.
- **Engineering Excellence**: Founded by AI researchers from Cornell and Amazon Alexa; the tech stack includes React Native, Python, MongoDB, and Docker. The team values rapid iteration and "maximum impact with minimum complexity."
- **Work Policy**: Based in San Francisco (HQ) with an office in Berkeley; the company is likely hybrid/office-first given the early-stage, collaborative nature of the work.
- **Core Values**: "Move the Needle," "Take Ownership," and "Customer Obsession" – reflecting a fast-paced, accountable, and user-focused environment.

## Sources
1. [rogerhealthcare.com](https://www.rogerhealthcare.com/)
2. [rogerhealthcare.com/about-us](https://www.rogerhealthcare.com/about-us)
3. [linkedin.com/company/rogerhealthcare](https://www.linkedin.com/company/rogerhealthcare)
4. [pitchbook.com](https://pitchbook.com/profiles/company/537187-15)

## Other roles at Roger Healthcare

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- [Senior Applied AI Engineer](https://feeny.ai/job/senior-applied-ai-engineer-roger-healthcare-san-francisco-aktm86rg319y) — San Francisco, CA
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- [Senior Software Engineer, Full-Stack](https://feeny.ai/job/senior-software-engineer-full-stack-roger-healthcare-san-francisco-80dft6dm7jwk) — San Francisco, CA
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