---
title: 'Marketing Lead at Doji'
canonical: 'https://feeny.ai/job/marketing-lead-doji-new-york-7kpq1h9370r1'
type: 'job'
last_seen: '2026-09-06'
---

# Marketing Lead at Doji

- **Company:** Doji
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-05-06
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/doji/dbb13c73-a391-4432-a3d3-c5bc1ba8b4ab

## Job description

## THE OPPORTUNITY

We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces.

We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.

## THE ROLE

We're looking for a Marketing Lead to drive user growth and build community. This role is in-person from our office in NYC.

As Marketing Lead you will…

- Work directly with our founders and creative director to hit growth goals while maintaining a consistent brand voice
- Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels
- Conduct measured experiments to determine which content formats, hooks are most effective to drive growth
- Manage our social media presence and content strategy
- Amplify UGC and organic product-led growth to build community

You're a great fit if you…

- Are equal parts creative and analytical
- Can effectively acquire users with minimal marketing spend
- Are chronically online and speak both internet and fashion culture fluently
- Excel at cultivating and growing engaged communities
- Have experience conducting experiments with and managing content creators
- Have expertise growing social media accounts to massive scale

Bonus if you…

- Have experience marketing fashion brands or consumer tech products
- Have experience with influencer marketing

## About Doji

## Company Overview
- **One-liner**: Doji is an AI-powered mobile app that lets users create personalized photo-realistic avatars to virtually try on and discover fashion items, blending shopping with social inspiration.
- **Entity Type**: Private (Seed stage; $14M raised)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024
- **Founders**: Dorian Dargan (CEO) & Jim Winkens (CTO)

## Core Business
- **Primary industry**: Technology / Fashion (AI-powered virtual try-ons and shopping)
- **Target customers**: B2C, primarily fashion-conscious consumers interested in online apparel shopping and self-expression
- **Mission**: “Reimagine fashion shopping from the ground up – not as something to buy, but something to become.” (via careers page)

## Products & Services
- **[Doji App]**: Free invite-only mobile app that creates a personal AI avatar from user selfies and full-body images, then renders realistic try-ons of real luxury and brand-name clothing. Users can scroll curated looks, share outfits, and explore new styles. Currently in beta with plans to integrate in-app purchasing (instead of redirecting to external sites).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (seed-stage startup)
- **Key Metric**: Total Funding – $14M seed round (May 2025)
- **Notable Investors/Partners**: Thrive Capital (lead), Seven Seven Six (participation). Investors behind OpenAI, Cursor, and SKIMS are also involved (per careers page).
- **Growth Signals**: Team grew 71.4% YoY to 8 employees; app available in 80+ countries; early adopters reportedly impressed; the company is actively hiring (Founding iOS Engineer, Design Engineer, Social Media Intern).

## Competitive Advantages
- **Advanced AI technology**: Proprietary diffusion models deliver photo-realistic avatars and clothing try-ons, built by a team with deep AI research experience (DeepMind, Google).
- **Founder domain expertise**: Dorian Dargan previously worked on Apple VisionOS and Meta Quest; Jim Winkens was an AI researcher at DeepMind and Google. They emphasize both technical chops and “taste” to make avatar representations feel inspiring rather than uncanny.
- **Social & fun approach**: Unlike utilitarian try-on tools, Doji gamifies fashion exploration – users scroll endless looks on their avatar, making shopping discovery playful.

## Strategic Focus
- **Improve AI models**: The $14M funding is primarily dedicated to making avatars and try-ons faster, more accurate, and higher quality.
- **Integrate purchasing**: Currently users tap out to external retailers; the roadmap includes in-app buying.
- **Scale from invite-only to public**: The app remains in invite mode; removing that barrier will drive adoption.
- **Expand luxury & brand partnerships**: Onboarding emphasizes favorite brands; deeper retail partnerships are likely.

## Why Work Here
- **Small, tight-knit team**: Based in NYC with just 8 people, offering outsized impact and ownership.
- **Backed by elite investors**: Thrive Capital, Seven Seven Six – same backers as OpenAI and Cursor, indicating strong funding runway and network.
- **Cutting-edge work**: Daily involvement in advanced diffusion models, real-time avatar generation, and consumer AI.
- **Culture of craft**: “We go deep where others don’t – beyond surface. We lead with craft, curiosity and the courage to envision an entirely new paradigm.” (careers page)
- **Open roles**: Current openings include Founding iOS Engineer, Design Engineer, and Social Media Intern – all with referral bonuses ($10k for successful engineer hires).
- **Perks**: Not explicitly detailed, but startup environment typical of early-stage NYC tech companies; likely equity, flexible remote/hybrid, and direct collaboration with founders.

## Sources
1. [careers.doji.com](https://jobs.ashbyhq.com/doji) – Doji Careers Page
2. [linkedin.com/company/doji-com](https://www.linkedin.com/company/doji-com) – LinkedIn Company Profile
3. [techcrunch.com](https://techcrunch.com/2025/05/15/doji-raises-14m-to-make-virtual-try-ons-fun-through-ai-avatars/) – TechCrunch: “Doji raises $14M to make virtual try-ons fun through AI avatars”
4. [tracxn.com](https://tracxn.com/d/companies/doji/__y8P67k-NrPfCpkrgSN32R5_Pf5xcM84xlMmARQmAhK8) – Tracxn Company Profile
5. [doji.com](https://www.doji.com/) – Doji Homepage

## Other roles at Doji

- [Designer](https://feeny.ai/job/designer-doji-new-york-4bg6jh4rjnza) — New York, NY
- [Social Lead](https://feeny.ai/job/social-lead-doji-new-york-tr0jmc6y7zpv) — New York, NY
- [In-House Creator](https://feeny.ai/job/in-house-creator-doji-new-york-g9g4kbarmy29) — New York, NY
- [Creator Marketing Intern](https://feeny.ai/job/creator-marketing-intern-doji-new-york-377e2vv6mqbn) — New York, NY
- [AI Creative Associate](https://feeny.ai/job/ai-creative-associate-doji-new-york-3d4d3bhzvpnq) — New York, NY
- [Founding Engineer](https://feeny.ai/job/founding-engineer-doji-new-york-83fb1sbncpfr) — New York, NY
- [Social Media Intern](https://feeny.ai/job/social-media-intern-doji-new-york-j12y6f63f7qj) — New York, NY
- [Design Engineer](https://feeny.ai/job/design-engineer-doji-new-york-7aqrmt72mbg9) — New York, NY
- [Research Engineer](https://feeny.ai/job/research-engineer-doji-new-york-rmc8y948dbmz) — New York, NY
- [Founding iOS Engineer](https://feeny.ai/job/founding-ios-engineer-doji-new-york-eag4m8nyhm1q) — New York, NY