---
title: 'Marketing Lead - EMEA at Outset'
canonical: 'https://feeny.ai/job/marketing-lead-emea-outset-london-m76tbfccg8am'
type: 'job'
last_seen: '2026-10-19'
---

# Marketing Lead - EMEA at Outset

- **Company:** Outset
- **Location:** London, United Kingdom
- **Compensation:** £95k–£105k
- **Employment:** full-time
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/outset/4f29b112-211b-476b-a178-226958cfd654

## Job description

Outset invented a better way to do research: AI-powered user interviews.

Global brands like Hubspot, Microsoft, Uber and Nestle use Outset to achieve deeper, qualitative insights about their users at unprecedented speed and scale.

The research industry is massive (>$140B and growing) and ripe for disruption. Incumbents are outdated, slow, and burdened by high-cost services. That's our opportunity.

Outset is backed by top Silicon Valley investors and raised a $30M Series B in December 2025—less than six months after our Series A—led by Radical Ventures with participation from M12 (Microsoft’s venture arm), 8VC, Y Combinator, and Adverb Ventures.

The raise follows a breakout year, with our business growing 8x as enterprise customers across industries adopt our category, AI‑moderated research, as the new standard for understanding people.

We’re a tight-knit team serving some of the world’s largest enterprises.

We’re looking for an EMEA Marketing Lead to build Outset’s presence and grow our community across the region. As our first marketing hire in EMEA, you’ll own regional field marketing, tradeshows, and community programs that bring the right people into Outset’s orbit and turn those relationships into pipeline. You’ll work in a close-knit pod with our EMEA Sales team, sharing priorities, planning programs around target accounts, and partnering on follow-through. You’ll also be part of our broader US-based marketing team, working together to bring Outset’s brand, content, and campaigns to life in ways that resonate locally. This is a hands-on individual contributor role for someone who can build a regional strategy and execute it themselves. You’re equally comfortable choosing where we should show up, creating a memorable event experience, building relationships with research leaders, and measuring what worked. Note - This role will begin remotely but may transition to 4 days a week onsite in London.

## Responsibilities

- Build and execute an EMEA marketing plan with Sales, prioritizing the markets, audiences, and programs that will create awareness, generate qualified pipeline, and help move deals forward.
- Own our regional tradeshow strategy and execution, from selecting events and negotiating sponsorships to booth experiences, speaking opportunities, promotion, and follow-up.
- Create Outset-hosted experiences that people want to attend, including executive dinners, research roundtables, customer gatherings, and community meetups.
- Build lasting relationships with researchers, insights leaders, customers, industry communities, and regional partners. Turn those relationships into opportunities for collaboration, advocacy, and ongoing engagement.
- Develop creative activations that help Outset stand out and give people a reason to get to know us.
- Partner with the US marketing team across content, growth, product marketing, and creative to adapt campaigns and materials for regional audiences and extend the reach of local programs.
- Own regional program budgets, vendors, timelines, and logistics, making thoughtful tradeoffs about where to invest.
- Measure and improve program performance across target-account engagement, qualified meetings, pipeline created and influenced, and cost efficiency.
- Bring insights from local customers, prospects, and Sales back to the broader marketing team to inform messaging and future campaigns.

## Qualifications

- 5+ years of experience in B2B marketing, with a strong track record in field marketing, events, or community programs in EMEA.
- Experience owning tradeshows and hosted events from concept through execution and follow-up, with clear examples of their impact on pipeline.
- Strong relationship-building instincts and a talent for bringing people together around useful conversations and experiences.
- Excellent project management skills. You can manage budgets, vendors, and multiple programs while staying close to the details.
- Strong writing and communication skills, with the judgment to adapt messaging for different markets and audiences.
- Comfort using CRM (Hubspot) and marketing tools to manage campaigns, track results, and identify what to improve.
- Experience in a fast-paced startup or similarly resourceful environment, with the independence to build from scratch and the collaboration skills to work across regions and time zones.
- Willingness to travel regularly for events, customer programs, and team collaboration across EMEA.

## Nice to have

- Experience as the first regional marketer or helping a US-based company establish its EMEA marketing presence.
- Experience marketing to enterprise researchers, insights teams, designers, or product leaders.
- An existing network within the EMEA research and insights community.

## About Outset

## Company Overview
- **One-liner**: Outset is an AI-moderated research platform that combines conversational AI, behavioral intelligence, and emotional analysis to let companies run high-quality qualitative interviews and research studies at massive scale.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Aaron Cannon (CEO) and Michael Hess

## Core Business
- **Primary industry/industries**: Software Development / AI-Moderated Research & Insights Platform
- **Target customers**: Enterprise research teams (UX/Market/Consumer Insights), large corporations, and product teams (B2B, Enterprise)
- **Mission or purpose statement**: "The future of innovation begins with listening to humans." Understanding people’s needs, motivations, and behaviors is the hardest and most important challenge for businesses; Outset makes that understanding effortless and scalable.

## Products & Services
- **AI-Moderated Interviews**: Conduct hundreds of AI-moderated interviews simultaneously in any language (video, voice, or text). The AI moderator dynamically probes participants based on audio and visual cues to uncover the "why" behind answers.
- **Instant Synthesis & Analysis**: Automatically generates highly relevant summaries, themes, impactful quotes, and customizable highlight reels based on research objectives, eliminating manual tagging and sifting.
- **Participant Recruitment**: Recruit hundreds of participants directly within the platform, or share an interview link with any external list.
- **Guide Set Up**: Effortlessly set up interview guides using AI, with qualitative/quantitative questions, advanced probing guidelines, and intelligent skipping logic.
- **Easy Stakeholder Shareout**: Get instant top-line reports, custom AI-generated reports, highlight reels, and ready-to-share PowerPoint decks to integrate research into decision-making.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual Revenue of USD 8,500,000 (as of latest data). Total Funding of USD 51,250,000.
- **Notable Investors/Partners**: Lead investors include **Radical Ventures** (Series B), **8VC** (Series A), with participation from 24 investors in earlier rounds. Trusted by enterprises like **Microsoft**, **Nestle**, **Uber**, **Hubspot**, and **Away**.
- **Growth Signals**: Massive headcount growth of **+563.6% year-over-year** (now 54 employees). Customer research coverage from 1.1B+ possible participants across 85+ countries, with over 500K studies run on the platform.

## Competitive Advantages
- Proprietary AI that bridges the "say-do gap" by probing in real-time based on audio and visual cues, not just recall.
- Multi-modal, multi-lingual scaling: enables research in any language, at any timezone, with continuous, multithreaded AI-moderated conversations.
- Enterprise-grade simplicity: designed for large research teams, removing scheduling friction and operations overhead so research happens in days, not months.
- End-to-end platform: from participant recruitment, guide setup, AI-moderation, to instant analysis and stakeholder shareout — a single integrated suite.

## Strategic Focus
- Expand leadership in replacing traditional, slow qualitative research (surveys, live interviews) with instant, scalable AI-moderated studies.
- Deepen enterprise penetration with top-tier clients (Microsoft, Nestle, Uber, HubSpot) by continuing to add advanced behavioral and emotional analysis features.
- Scale the platform’s capabilities to cover the entire research lifecycle more comprehensively, continuing to invest heavily in R&D.

## Why Work Here
- **Culture highlights**: "Supportive founders and seasoned investors foster community, without startup toxicity." Team is described as "smart, kind, and driven teammates who know how to make work fun." Founders are very hands-on and accessible.
- **Remote/hybrid/office policy**: Primarily in-office at a "million-dollar office space" in SF with sweeping views and quick access to Market Street.
- **Notable perks**: Daily catered lunches and snacks with flexible dietary options, unlimited PTO, comprehensive health insurance (medical/dental/vision), unlimited budget for productivity tools, commuter benefits, allowance for continuing education, 401k with 6% match.
- **Engineering culture**: A strong technical focus (backend and frontend engineers) working on state-of-the-art AI and NLP. 9 active job postings across sales, engineering, marketing, design, and operations.
- **Who should apply**: People passionate about AI, user research, and building products that make human understanding scalable. The company values balance, growth, and high-impact work without "startup toxicity."

## Sources
1. [outset.ai](https://outset.ai/)
2. [outset.ai/careers](https://outset.ai/careers)
3. [linkedin.com/company/outset-ai](https://www.linkedin.com/company/outset-ai)
4. [ycombinator.com/companies/outset](https://www.ycombinator.com/companies/outset)
5. [jobs.ashbyhq.com/outset](https://jobs.ashbyhq.com/outset)

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