---
title: 'Marketing Lead - Europe at thatgamecompany'
canonical: 'https://feeny.ai/job/marketing-lead-europe-thatgamecompany-london-7h8tx7wgfvxj'
type: 'job'
last_seen: '2026-09-14'
---

# Marketing Lead - Europe at thatgamecompany

- **Company:** thatgamecompany
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/thatgamecompany/a32f02cb-b131-44bc-a16c-9fedfb4de273

## Job description

Marketing Lead (Europe)

Location: Remote, Europe, full-time

## About the role

Sky: Children of the Light is one of the most-played and most-loved games in the world. This is a rare opportunity to build Sky's marketing presence across EMEA from the ground up. As our first dedicated hire in the region, you'll shape how millions of new players discover and fall in love with the game. As our Marketing Lead in Europe, you'll own Sky's marketing strategy and execution across the region. You'll build and run an always-on engine across social, creators, events and paid media, lead our specialist agency partners, and make sure our biggest moments land with the audience and impact they deserve. This role is both strategic and hands-on: you'll set the direction and also roll up your sleeves to deliver it.

## What you'll do

- Own the EMEA marketing strategy and its execution across our priority markets, beginning with the UK and France.
- Lead our specialist agency partners across social, creators and events: setting the strategic direction and brand vision, and holding them to a high delivery bar.
- Own and steward the regional marketing budget, allocating across channels and markets based on performance.
- Build and run an always-on social and creator presence, grounded in Sky's brand positioning and consistent across markets.
- Plan and deliver marketing support for major content moments, coordinating brand, creative, social, creators, events, paid media and UA into one coherent go-to-market.
- Partner closely with the global marketing team to keep EMEA aligned with the wider brand while adapting to local culture and audiences.
- Establish the KPIs that define traction, report on performance, and use the data to sharpen what we do next.

## What you'll bring

- 10+ years in marketing, with deep experience in social and creator, ideally in games, entertainment or a culturally-driven consumer brand.
- A strong track record building brand and community, not just driving installs, with a feel for content that earns attention rather than buys it.
- Experience owning a budget and managing agencies and external partners, getting great creative work out of them.
- A strong cross-functional collaborator, skilled at stakeholder and relationship management across the global team and external partners. This is critical to the role.
- Exceptionally organized, able to manage multiple channels, partners and markets at once without dropping quality.
- Data-driven, comfortable setting KPIs, reading performance, and using insight to decide where to invest and what to change.
- Fluency with European markets and cultures, and the judgement to know what travels and what needs to be local.
- Strong presentation and communication skills, with experience presenting work to senior stakeholders.
- A builder's mindset: happy to be hands-on, set things up from scratch, and operate independently.

## Nice to have

- Working knowledge of French, or another European language.
- Experience with cozy, social, or community-driven games and audiences.
- Familiarity with both brand and performance marketing, and how the two work together.

What success looks like in Year 1

- The UK and France launched, with localised channels and agency partners live and performing.
- Our major content moments supported in region with dedicated local marketing for the first time.
- A clear, evidenced picture of what works, setting up a confident decision on what comes next.

We look forward to meeting you!

Applicants must be authorized to work for any employer in the European Region. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this position is $80,000 USD to $151,000 USD annually. This will be paid in your local currency. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.

Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.

#LI-Remote

## About thatgamecompany

## Company Overview
- **One-liner**: thatgamecompany is an independent game studio dedicated to creating timeless, emotionally resonant interactive entertainment that inspires human connection worldwide.
- **Entity Type**: Private (Privately Held; last reported funding round in 2022 with $160M investment)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2006 (founded on May 15, 2006)
- **Founders**: Jenova Chen, Kellee Santiago

## Core Business
- **Primary industry/industries**: Video games / Interactive entertainment
- **Target customers**: B2C – broad audience of all ages and backgrounds; mobile, console, and PC gamers
- **Mission or purpose statement**: “Create timeless entertainment that makes positive change to the human psyche worldwide.”

## Products & Services
- **[flOw (2007)](https://thatgamecompany.com/our-history/)**: A downloadable game originally a Flash title, remade for PlayStation Network with enhanced visuals and multiplayer. Focuses on intuitive, meditative gameplay.
- **[Flower (2009)](https://thatgamecompany.com/our-history/)**: A PS3 title where the player controls the wind to guide petals through landscapes. Evokes emotions of tranquility and wonder. Inducted into the Smithsonian’s permanent collection.
- **[Journey (2012)](https://thatgamecompany.com/our-history/)**: Award-winning PS3 game about a pilgrim crossing a desert towards a mountain. Known for its anonymous multiplayer cooperation and emotional storytelling.
- **[Sky: Children of the Light (2019)](https://thatgamecompany.com/our-history/)**: Free-to-play mobile/console/PC game (spiritual successor to Journey). Players explore magical realms, fly using capes, and meet other players. Available on iOS, Android, Nintendo Switch, PS4, and Windows. Reached 100 million installations by May 2021. Chosen as Apple’s iPhone Game of the Year 2019.
- **Upcoming fifth game (in development)**: Described by founder Jenova Chen as “like a theme park” and “the most ambitious game I have built.”

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue – $17.8M (estimated 2025 data); Total Funding – $36.1M per LinkedIn (prior rounds) **plus** a $160M investment announced in March 2022 (with Pixar co-founder Edwin Catmull as advisor). (Sources conflict slightly; the $160M appears to be a later, larger round not reflected in the LinkedIn summary)
- **Notable Investors/Partners**: Benchmark (led Series A), Capital Today (led Series B), Edwin Catmull (advisor, former Pixar co-founder). Past partners include Sony Computer Entertainment (initial contract for three PlayStation Network games).
- **Growth Signals**: Headcount grew 16% YoY to ~198 employees; operates across 15 countries; Sky continues to expand platforms (Windows early access April 2024); active job postings: 24 (yearly trend +4.3%). Announced a new game jam (“thatgamejam”) in June 2025 focused on creativity and emotion.

## Competitive Advantages
- **Unique emotional design philosophy**: Games are designed by first mapping out desired player emotions rather than mechanics, creating experiences rarely found in mainstream gaming.
- **Artistic credibility and legacy**: flOw, Flower, and Journey are critically acclaimed and exhibited in museums like the Smithsonian. The studio is recognized as a pioneer of art games.
- **Broad accessibility**: Games are intuitive, controller-friendly, and designed to be enjoyed by people of all ages and cultures.
- **Long-term relationship with a passionate community**: Sky has a dedicated player base with millions of installations, supported by live operations and regular content updates.
- **Creative autonomy**: The company prioritizes innovation over blockbuster financial pressure, enabling risk-taking on emotionally rich projects.

## Strategic Focus
- **Expanding Sky: Children of the Light** – continued platform releases, live content, and regional brand growth (e.g., dedicated brand managers for Indonesia, China).
- **Developing the next-generation title** – described as “the most ambitious” yet, with a theme-park-like scale.
- **Deepening AI and machine learning capabilities** – open positions for Senior Machine Learning Engineer and Full-stack Engineer (AI application focused) indicate investment in AI-driven gameplay or operations.
- **Fostering internal creativity** – initiatives like thatgamejam encourage experimentation across the studio.
- **Strengthening global presence** – operating in 15 countries with localized teams for publishing, support, and marketing.

## Why Work Here
- **Culture**: The studio describes itself as “compassionate, creative” and values “integrity and personal growth within an environment of intense collaboration and experimentation.” Employee rating on LinkedIn: 4.2/5.0 (11 reviews), with Culture score 4.3, Work-Life 4.2, Compensation 4.2, Career 4.1.
- **Remote/Hybrid/Office Policy**: Not explicitly stated in provided sources, but headquarters in Santa Monica, California is a physical studio. The company previously planned a second studio in SF Bay Area (cancelled due to COVID) and now operates distributed across 15 countries, suggesting flexible/remote options are possible.
- **Notable Perks & Engineering Culture**: Emphasis on “making magic” and pushing artistic boundaries; tech stack includes Kubernetes, Docker, Prometheus, Protobuf, Tableau, microservices, and GitHub. Employees come from top entertainment/tech companies (Pixar, Blizzard, Riot Games, Amazon, Unity, etc.), indicating a high-caliber peer group.
- **Growth Opportunity**: With 24 active job postings (including Engineering, AI, Art, Marketing, Data) and a yearly hiring trend +4.3%, the studio is expanding. Roles such as Senior Data Analyst, Senior Machine Learning Engineer, and 3D Environment Artist signal opportunities to work on flagship products.
- **Mission-driven work**: Opportunity to contribute to games that aim to make a positive impact on players’ lives and expand the emotional range of the medium.

## Sources
1. [thatgamecompany.com – Official Site, About, Careers, News](https://thatgamecompany.com/)
2. [thatgamecompany Careers Page](https://thatgamecompany.com/careers/)
3. [LinkedIn Company Profile for thatgamecompany](https://www.linkedin.com/company/thatgamecompany)
4. [Wikipedia – thatgamecompany](https://en.wikipedia.org/wiki/ThatGameCompany)
5. [thatgamecompany – Our History](https://thatgamecompany.com/our-history/)

## Other roles at thatgamecompany

- [Staff Systems Software Engineer](https://feeny.ai/job/staff-systems-software-engineer-thatgamecompany-united-states-2xspsxd4nkfa) — United States
- [Game Engine Engineer](https://feeny.ai/job/game-engine-engineer-thatgamecompany-shanghai-b7ge525n3wyc) — Shanghai, China
- [3D Character Artist (Mid-Senior)](https://feeny.ai/job/3d-character-artist-mid-senior-thatgamecompany-united-states-hnr65zscpf8x) — United States
- [Build Engineer](https://feeny.ai/job/build-engineer-thatgamecompany-united-states-188c9cwh2mnb) — United States
- [Technical Game Designer](https://feeny.ai/job/technical-game-designer-thatgamecompany-shanghai-gm4tx8xkhkr4) — Shanghai, China
- [Regional Creative Lead, NA, EMEA & LATAM](https://feeny.ai/job/regional-creative-lead-na-emea-latam-thatgamecompany-united-states-k4ks4fj458x4) — United States
- [UGC & Creator Community Specialist](https://feeny.ai/job/ugc-creator-community-specialist-thatgamecompany-shanghai-sfsxkhkb70sp) — Shanghai, China
- [IP & Experiential Marketing Manager](https://feeny.ai/job/ip-experiential-marketing-manager-thatgamecompany-shanghai-sqyjzh1vnj0e) — Shanghai, China
- [Senior/Principal Graphics Engineer](https://feeny.ai/job/senior-principal-graphics-engineer-thatgamecompany-united-states-7ds3q5qbpk3y) — United States
- [Senior Graphics Engineer,Shanghai](https://feeny.ai/job/senior-graphics-engineer-shanghai-thatgamecompany-shanghai-djy8f8bacxbt) — Shanghai, China