--- title: 'Marketing Lead at fun.xyz' canonical: 'https://feeny.ai/job/marketing-lead-fun-xyz-new-york-s7wqqmy0bk2n' type: 'job' last_seen: '2026-09-09' --- # Marketing Lead at fun.xyz - **Company:** fun.xyz - **Location:** New York, NY - **Compensation:** $225k–$250k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/funxyz/11ab2251-89a4-4479-aad1-f05b58ba8ea1 ## Job description Capital markets are undergoing a fundamental shift. Assets that once lived in fragmented systems and manual workflows are moving onto blockchains, creating more open, programmable, and efficient financial systems. However, the infrastructure required to access and move money across these systems remains complex. Fun builds the infrastructure that powers consumer-facing fintech applications, handling onboarding, account access, deposits, and withdrawals so users can interact with blockchain-based systems as seamlessly as they do with traditional finance. For fintech builders, Fun provides a best-in-class onboarding and payment stack designed to improve conversion, accelerate growth, and reduce the complexity of building and maintaining financial infrastructure internally. We operate at the intersection of payments, blockchain infrastructure, complex engineering, and consumer product experience ## About The Role We are hiring a Product Marketing Lead to become Fun’s first dedicated marketer, shaping how the world sees what we build. You will sharpen how Fun positions itself externally, working closely with the leadership team, and help close the education gap that exists in complex sales conversations. You will translate Fun's technical capabilities into clear business value across our target markets. This is a hands-on role for a strong product marketer who has operated as an early or first marketer at a startup. While product marketing will be the foundation of the role, you should be comfortable wearing multiple hats and supporting executive communications and other high-priority marketing initiatives as Fun grows. ## Responsibilities - Messaging & Storytelling: Make Fun's value unmistakable – translate the deep technicalities of payments and blockchain infrastructure into sharp, differentiated messaging for every audience and market. - Launches & Social Content: Drive substantive, high-signal X and LinkedIn content across product launches, partnerships, and team milestones, collaborating cross-functionally with Product, Engineering, and Sales. - Customer Proof: Develop case studies, customer stories, testimonials, and supporting data that demonstrate Fun's impact and strengthen credibility throughout the buying process. - Website Content: Own the messaging and development of Fun's customer pages, product pages, and other high-priority website content in partnership with company leadership and external resources. - Sales Enablement: Equip the commercial team with content for pitch decks, product collateral, competitive guides, objection-handling materials, and industry-specific narratives. - Customer & Market Insight: Build a deep understanding of Fun's customers, buyers, and competitors through interviews, market research, sales feedback, and win-loss analysis. - Near-Term Flex: As Fun builds out the full marketing function, pitch in beyond the core PMM remit – podcast coordination, executive thought leadership, video programming, conferences, and customer events – until dedicated owners are in place. ## Requirements - 6+ years in product marketing or a closely related discipline, with the experience to contribute from day one. - Demonstrated fluency marketing a technically complex product – ideally crypto, fintech, or payments, or another domain of comparable technical depth. - Exceptional writer and storyteller with a proven track record of turning technical products into clear commercial value across case studies, website messaging, sales collateral, launch materials, and sharp, substantive short-form content for X and LinkedIn. - Hands-on operator who moves fast without headcount (i.e., you use AI daily for research, competitive analysis, and customer insight, and can point to how it multiplies your output). ## Nice to Have - Background in crypto, fintech, or payments - Experience designing consumer-facing financial or crypto products - Experience as an early or first marketing hire at a startup. - Familiarity with B2B sales processes and partnering with sales on education, differentiation, and conversion. ## Why Join Us ● Shape the future of payments and programmable money ● Work with bleeding-edge tech in a domain where innovation moves fast ● Join a mission-driven team focused on access, openness, and trust ● Be a key contributor, not just a cog—your work will ship fast and matter ● Collaborate with top-tier protocols, builders, and financial infrastructure providers Location and Work Environment This role is primarily in-person at our Midtown, NYC headquarters. We work together Monday through Thursday for fast, iterative collaboration and optional WFH Fridays to reset and recharge. ## About fun.xyz ## Company Overview - **One-liner**: Fun builds financial infrastructure for modern capital markets, providing a unified layer where digital assets and fiat converge for instant, global, programmable value movement. - **Entity Type**: Private (Series A) - **Headquarters**: New York, NY, USA - **Founded**: 2022 - **Founders**: Alex Fine (Co-Founder & CEO) ## Core Business - **Primary industry**: Financial infrastructure / Cryptocurrency payments - **Target customers**: B2B – large fintech platforms, applications that need high-converting, white-label deposit/withdrawal/settlement flows - **Mission**: “Financial infrastructure for modern capital markets. Built for the next era of money.” – unify fiat and digital assets into a seamless, global layer. ## Products & Services - **Deposit** (launched 2026): A new category for global payments that replaces fragmented on-ramps and bridges with a single, unified flow. [fun.xyz/linkedin post via Coindesk](https://linkedin.com/company/funxyz) - **Exchange OS** (announced 2026): A protocol upgrade that democratizes market creation on X (likely referring to a blockchain platform). [linkedin.com/company/funxyz](https://linkedin.com/company/funxyz) - **White-label checkout platform for web3**: Enables users to execute on-chain actions using cards, EVM tokens, or centralized exchanges. [builtin.com/company/funxyz](https://builtin.com/company/funxyz) - **Settlement & payment flows**: Engineered around user behavior, powering deposits, withdrawals, and settlement for the largest fintech applications. ## Market Standing - **Valuation/Market Cap**: Not disclosed. Total funding of **$82.9M** (Seed rounds $3.9M + $7.0M, Series A $72.0M). - **Key Metric**: Revenue not publicly available (third-party estimate of $30K may be nominal). Series A announced in May 2026. - **Notable Investors/Partners**: Multicoin Capital and SignalFire (co-led Series A), Streamlined, Infinity Ventures, Cory Levy, JAM Fund, Pharsalus Capital. - **Growth Signals**: - Headcount grew **109.3% YoY** to 28 employees. - Opened a Singapore office (APAC expansion). - Monthly website traffic grew **1,078.1% YoY**. - Currently hiring for 10 roles (Backend, Product, Sales, etc.). ## Competitive Advantages - **Unified infrastructure** – Eliminates fragmentation between fiat and crypto, on-ramps, bridges, and chains. - **White-glove, white-label** approach – Built around each client’s user behavior for highest conversion. - **Engineering craftsmanship** – “Good enough is never enough” culture; deep tech stack (Solidity, TypeScript, Python, Kubernetes, etc.). - **Early mover** in the “internet capital markets” category with strong investor backing. ## Strategic Focus - **APAC expansion** via Singapore office and local hiring. - **Acquisitions** to deepen infrastructure (funds from Series A). - **Scaling the team** – actively hiring engineers, product designers, and business development leads. - **Product development** – advancing Exchange OS and Deposit as core platforms. ## Why Work Here - **Culture**: Values of _Relationships_, _Craftsmanship_, and _Whatever it takes_ – a team of exceptional engineers taking ownership, sweating details, and solving high-leverage infrastructure problems. - **Work model**: Hybrid – offices in New York, NY and Singapore. OnSite workspace per Built In; job postings list hybrid. - **Team**: Small but hyper‑growth (28 employees, +109% YoY); strong talent from Amazon, MIT Media Lab, OP Labs, Netflix. - **Perks**: Not formally listed, but the Series A announcement emphasizes “most meaningful work of your career” and a focus on craft. Likely competitive compensation and equity in a well‑funded startup. ## Sources 1. [fun.xyz/about](https://fun.xyz/about) 2. [fun.xyz/news/series-a](https://fun.xyz/news/series-a) 3. [linkedin.com/company/funxyz](https://linkedin.com/company/funxyz) (company page and job postings) 4. [builtin.com/company/funxyz](https://builtin.com/company/funxyz) 5. [jobs.lever.co/funxyz](https://jobs.lever.co/funxyz) (careers page) ## Other roles at fun.xyz - [Forward Deployed Engineer, Enterprise](https://feeny.ai/job/forward-deployed-engineer-enterprise-fun-xyz-new-york-ypqd5cdqcz9p) — New York, NY - [Senior Counsel](https://feeny.ai/job/senior-counsel-fun-xyz-new-york-x6bk9sk084q4) — New York, NY - [Head of Compliance](https://feeny.ai/job/head-of-compliance-fun-xyz-new-york-1dkcnxjykwej) — New York, NY - [Senior Product Designer](https://feeny.ai/job/senior-product-designer-fun-xyz-new-york-s1vk5n430t1p) — New York, NY - [People and Culture Associate](https://feeny.ai/job/people-and-culture-associate-fun-xyz-new-york-tnbh9865meg7) — New York, NY - [Business Development](https://feeny.ai/job/business-development-fun-xyz-new-york-5cx9dh4ss6dd) — New York, NY - [Protocol Engineer (Singapore)](https://feeny.ai/job/protocol-engineer-singapore-fun-xyz-singapore-ysk6k1wk0jvh) — Singapore - [Protocol Engineer](https://feeny.ai/job/protocol-engineer-fun-xyz-new-york-jb4jex5zrfn3) — New York, NY - [Product Engineer (Singapore)](https://feeny.ai/job/product-engineer-singapore-fun-xyz-singapore-3pakjzvr6hkm) — Singapore - [Backend Engineer (Singapore)](https://feeny.ai/job/backend-engineer-singapore-fun-xyz-singapore-0z1txgff9rvd) — Singapore