---
title: 'Marketing Lead at Game Plan Tech'
canonical: 'https://feeny.ai/job/marketing-lead-game-plan-tech-washington-7e6dedf4fssb'
type: 'job'
last_seen: '2026-09-11'
---

# Marketing Lead at Game Plan Tech

- **Company:** Game Plan Tech
- **Location:** Washington, DC
- **Work type:** remote
- **Posted:** 2026-06-18
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/gameplantech/jobs/4290170009

## Job description

Marketing Lead

## Role Overview

GamePlan Tech is seeking a hands-on, full-stack marketer to help shape and then execute our marketing as a sole contributor. Working closely with Growth leadership, you will suggest and contribute to marketing strategy across inbound and outbound demand generation and sales enablement, and you will drive its day-to-day execution, vendor management, and reporting. This is a builder's role for someone who thinks differently about the modern marketing model, leverages AI in new and innovative ways, and is energized by standing up the systems, playbooks, and metrics that turn marketing into a predictable engine for qualified pipeline.

Desired Qualifications

- 7+ years of B2B marketing experience, ideally in technology, SaaS, or cloud, spanning full-funnel demand generation.
- Proven ability to operate as a hands-on individual contributor who owns both strategy and day-to-day execution.
- Demonstrated competency using AI tools to plan, create, and automate marketing work, and a track record of applying them in practical, measurable ways.
- Experience across inbound and outbound demand generation, content, campaigns, and sales enablement.
- Strong command of marketing systems and CRM platforms (for example HubSpot or Salesforce) and marketing automation.
- Analytical mindset, comfortable defining, instrumenting, and reporting on KPIs that tie marketing activity to pipeline and revenue.
- Experience selecting and managing external vendors and agencies, and managing a marketing budget.
- Excellent writing, communication, and project management skills.
- Experience marketing to regulated, government, or government-contractor audiences is a strong plus.
- Bachelor's degree or equivalent practical experience.

## Key Responsibilities

- Suggest, contribute to, and execute the inbound marketing strategy.
- Suggest, contribute to, and execute the outbound marketing strategy.
- Contribute to and execute sales enablement, equipping the Growth team with the content, tools, and playbooks they need to sell.
- Select, manage, and hold accountable external vendors and agencies.
- Plan, manage, and report out on marketing projects and timelines.
- Define, manage, and report out on marketing KPIs, tying activity to pipeline and revenue.
- Administer and optimize the marketing technology stack and CRM used to run and measure programs.

What we are looking for in a strong candidate

We are looking for a self-directed marketing leader who can both think and build. The strongest candidate will:

- Live our values and culture. You honor and embody GamePlan Tech's company values, hold yourself to them in how you market and how you treat customers, partners, and teammates, and help protect the culture we are building.
- Lead with AI. You leverage AI in new and innovative ways across marketing, and you continuously look for where it can raise quality, speed, and scale.
- Think differently about the model. You rethink the traditional marketing model and develop and suggest next-generation techniques to automate the path from lead to MQL.
- Partner with Growth on playbooks. You collaborate closely with Growth leadership to document and automate the playbooks, and you are equally strong at teaching sales how to use those playbooks consistently.
- Master the enablement systems. You are an expert in the marketing systems of enablement we use, such as the CRM, and you make them the backbone of a repeatable, measurable motion.
- Turn internal expertise into thought leadership. You harvest the vast knowledge that lives inside the company about the industry and our products and translate it into consistent thought leadership, distributed through effective channels such as blogs, LinkedIn, and other avenues.

Why Game Plan Tech?

Join a dynamic and growing team at Game Plan Tech, dedicated to empowering public sector organizations with best-in-class Google solutions. We foster a collaborative environment where you can make a significant impact, drive innovation for our clients, and advance your career.

Game Plan Tech is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We value diversity and are committed to ensuring a respectful, inclusive, and supportive environment for all employees, contractors, and applicants.

If you require reasonable accommodation during the application process or employment, please contact hr@gameplan.tech.

## About Game Plan Tech

## Company Overview
- **One-liner**: Game Plan Tech is a mission-driven technology consulting firm that builds secure, scalable cloud and AI systems for U.S. government agencies.
- **Entity Type**: Private (Self-Certified Small Disadvantaged Business, Service-Disabled Veteran-Owned Small Business)
- **Headquarters**: Reston, Virginia, USA (also listed as Great Falls, VA)
- **Founded**: April 2023
- **Founders**: Christian Burbach (Co-Founder & CEO), Sean Maday (Co-Founder)

## Core Business
- **Primary Industry**: Government Technology Consulting, Cloud Infrastructure, AI/ML Services
- **Target Customers**: U.S. Federal Government agencies (B2G)
- **Mission**: A mission-driven technology firm with deep engineering expertise helping government teams access the technologies that drive innovation while increasing efficiency, performance, and security.

## Products & Services
- **Cloud Infrastructure Engineering**: Design, deployment, and management of secure, scalable cloud environments (AWS, GCP, Azure) including landing zones, redundancy, and disaster recovery.
- **AI & Machine Learning Deployment**: Helping government adopt commercial AI capabilities, including generative AI agent development to automate workflows and double/ triple team productivity.
- **Cloud-Native Software Development**: Custom cloud-based application development ensuring high-performing, scalable, and modern user-friendly tools.
- **Software Modernization**: Transformation of critical legacy systems into modern languages, harnessing AI to efficiently convert codebases.
- **Security & Compliance Alignment**: Solutions that meet stringent federal cybersecurity and compliance standards, including ATO (Authority to Operate) achievement.
- **Strategic Technology Consulting**: Discovery & strategy, mission needs assessment, and creation of clear project roadmaps.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total employees approximately 51 (as of mid-2025), with monthly headcount growth of +10.9%
- **Notable Investors/Partners**: Not disclosed (privately held; founders include Christian Burbach and Sean Maday)
- **Growth Signals**: Rapid scaling from founding in 2023 to ~51 employees; 70% of workforce is technical; high LinkedIn follower growth (+11.2% monthly); active hiring across multiple engineering roles; alumni include talent from Google, Defense Unicorns, Parsons Corporation

## Competitive Advantages
- **Government Expertise**: Deep specialization in federal compliance and security mandates (ATO), with SBA certifications as SDVOSB and VOSB — a significant barrier to entry.
- **AI-Native Approach**: First-principles thinking to adopt emerging AI capabilities for government, including generative AI agents — a differentiating focus in the govtech space.
- **Outcomes-Based Model**: Partners accountable for delivering tangible, functional results, not hours billed — reduces vendor lock-in risk for clients.
- **Veteran-Led**: Leadership with service-disabled veteran background builds trust and cultural alignment with government clients.

## Strategic Focus
- **Growth**: Aggressively scaling engineering and AI talent to meet growing federal demand for cloud modernization and AI integration.
- **Product Direction**: Doubling down on generative AI agent development, cloud-native application delivery, and secure, compliant infrastructure for government.
- **Market Expansion**: Presence in Australia indicates potential international government market ambitions; continued expansion within U.S. federal agencies.

## Why Work Here
- **Culture**: High-performing engineering culture with mission focus; described as hiring "exceptional engineers" who are "aggressively curious about emerging technology."
- **Remote/Hybrid Policy**: Options to work remotely with limited in-office requirements; one role (Operations & Systems Analyst) explicitly listed as "Remote USA."
- **Perks & Benefits**:
  - Unlimited PTO and time off for all federal holidays
  - 100% employer-paid health care premiums with dental & vision
  - Life insurance with short- and long-term disability coverage
  - 401k with auto 3% employer contribution plus annual profit sharing contribution
  - Paid training and professional certifications
- **Team Composition**: 70% technical staff (engineers, data scientists, security); strong emphasis on professional development and thought leadership.

## Sources
1. [gameplan.tech](https://gameplan.tech/)
2. [gameplan.tech/careers](https://gameplan.tech/careers/)
3. [LinkedIn - Game Plan Tech](https://www.linkedin.com/company/gameplan-tech)
4. [Greenhouse - Game Plan Tech Jobs](https://job-boards.greenhouse.io/gameplantech)
5. [HigherGov - Game Plan Tech LLC](https://www.highergov.com/awardee/game-plan-tech-llc-476530176/)

## Other roles at Game Plan Tech

- [Information System Security Manager (ISSM)](https://feeny.ai/job/information-system-security-manager-issm-game-plan-tech-united-states-4qrhvse9wsvm) — United States
- [Product Sales Executive](https://feeny.ai/job/product-sales-executive-game-plan-tech-washington-9fsjpt9873ks) — Washington, DC
- [Front End Software Engineer](https://feeny.ai/job/front-end-software-engineer-game-plan-tech-washington-h5tv1w2fnpqy) — Washington, DC
- [Data Scientist / Data Engineer](https://feeny.ai/job/data-scientist-data-engineer-game-plan-tech-washington-ptdx69fd7h2f) — Washington, DC
- [Cloud Infrastructure Engineer](https://feeny.ai/job/cloud-infrastructure-engineer-game-plan-tech-washington-pjw7crr5dsht) — Washington, DC
- [Operations & Systems Analyst](https://feeny.ai/job/operations-systems-analyst-game-plan-tech-united-states-kpm2g1x2dn9p) — United States
- [Program Manager](https://feeny.ai/job/program-manager-game-plan-tech-washington-c74x4xzvbn33) — Washington, DC
- [Project Manager](https://feeny.ai/job/project-manager-game-plan-tech-washington-w0nffpvh8jkq) — Washington, DC
- [Backend Software Engineer](https://feeny.ai/job/backend-software-engineer-game-plan-tech-washington-hpkxehb0kh91) — Washington, DC
- [Security Engineer / ISSE](https://feeny.ai/job/security-engineer-isse-game-plan-tech-washington-p14mq0e8c36b) — Washington, DC