--- title: 'Marketing Lead at Greenlite' canonical: 'https://feeny.ai/job/marketing-lead-greenlite-san-francisco-77w329p282qm' type: 'job' last_seen: '2026-09-11' --- # Marketing Lead at Greenlite - **Company:** Greenlite - **Location:** San Francisco, CA - **Employment:** full-time - **Work type:** onsite - **Posted:** 2025-02-15 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.gem.com/greenlite-ai/am9icG9zdDouAKOZdyzJKhvmQcy76uwE ## Job description ## About Us Greenlite builds AI agents for financial crime teams. Fintechs and banks use Greenlite agents to automate workflows like suspicious activity investigations, entity due diligence and regulatory reporting. We're backed by Greylock and already have large banks and public companies using us in production every day. We're amongst the fastest growing enterprise AI companies in the world and we're looking for people who want to help us move even faster. ## The Role As Marketing Lead at Greenlite, you'll build and execute our marketing strategy from the ground up, partnering directly with founders to establish Greenlite as the definitive leader in AI-powered financial crime prevention while driving high-quality inbound pipeline. This is a hands-on role for someone who thrives in execution—creating compelling content, building systematic processes, and driving tangible results. ## Key Responsibilities Content Strategy - Develop and implement a content calendar focusing on AI and financial crime prevention topics - Create regular blog posts, whitepapers, and quarterly industry reports - Produce case studies showcasing 3-5 customer success stories within your first six months - Leverage AI to build repeatable systems Event Strategy & Execution - Plan and execute 1-2 webinars quarterly on relevant industry topics - Secure speaking slots at 6-8 key financial services and fintech conferences annually - Organize regulat executive roundtables with potential customers and partners - Develop presentation materials and speaking points for founder appearances Digital Marketing & Web Presence - Redesign and optimize our website to increase conversion rates - Implement content strategy to improve organic traffic by 30% within 12 months - Manage our LinkedIn, Twitter, and other social media channels with consistent posting Partnership & Sales Enablement - Establish a content repository for easy access to all marketing materials - Develop partner marketing kits to support channel growth - Build ROI calculators and other tools to accelerate sales cycles - Establish a content repository for easy access to all marketing materials Branding & Measurement - Refine our brand positioning, messaging architecture, and visual identity - Implement attribution tracking to measure marketing contribution to pipeline - Set up dashboards to track key metrics (leads, MQLs, conversions, CAC, etc.) - Manage and optimize marketing budget across channels based on performance ## What You Bring ## Experience - 4-6 years of B2B marketing experience in enterprise software or fintech - Proven success running integrated marketing campaigns that generated measurable pipeline - Experience with content creation resulting in engagement rate improvement - Track record of growing website traffic and conversion rates through data-driven optimization - Experience implementing and utilizing marketing tools (HubSpot, Marketo, Google Analytics, etc.) ## Skills & Abilities - Exceptional writing skills with samples of published B2B content - Strong project management capabilities, managing 5-7 concurrent initiatives - Experience with marketing analytics and A/B testing methodologies - Proficiency with marketing automation platforms and CRM systems - Ability to translate technical concepts into compelling business narratives Mindset - Execution-oriented approach with focus on measurable outcomes - Comfortable with rapid iteration and experimentation - Resourceful problem-solver who can maximize impact with limited resources - Collaborative mindset for cross-functional partnerships Logistics - Location: San Francisco (in-office 5 days/week) - Reports to: CEO/Co-founder Why Join Greenlite? - Ownership: You'll build our marketing function from scratch with direct founder support - Impact: Your work will directly influence our growth trajectory and market position - AI: Work at the cutting edge of AI and financial crime prevention - Growth: Opportunity for rapid career advancement as the company scales - Team: Join a talented group of engineers, data scientists, and business leaders passionate about our mission ## About Greenlite ## Company Overview - **One-liner**: Greenlite (also known as Bretton AI) provides an AI agent platform that automates financial crime compliance tasks like KYC, AML, and sanctions screening for regulated banks and fintechs. - **Entity Type**: Private (Series B stage; total funding $20.4M) - **Headquarters**: San Francisco, California, United States - **Founded**: 2023 (incorporated as Greenlite, Inc.) - **Founders**: Will Lawrence (CEO) and Alex (co-founder, former Dropbox/Flixed) ## Core Business - **Primary Industry**: Financial Services Compliance Technology / Regulatory Technology (RegTech) - **Target Customers**: B2B – regulated financial institutions including banks, fintechs, and entities overseen by the OCC, FDIC, and SEC - **Mission**: To help financial institutions unlock growth by using AI agents to handle routine AML/KYC tasks, allowing human teams to focus on higher-leverage work and risk-based decisions. ## Products & Services - **Greenlite AI Agent Platform**: A workforce of AI agents that learn a client’s review policies and work 24/7 to action false positives, investigate high-risk customers, and create audit-ready narratives. Supports three agent archetypes (more planned) that can be customized with company policies, data sources, and fuzziness thresholds. Cases requiring a risk-based decision are escalated to full-time employees with enriched investigation details. ## Market Standing - **Valuation/Market Cap**: $23.4M (estimated based on 2025 M&A Offer round per Latka) - **Key Metric – Total Funding**: $20.4M across 4 rounds (Seed: $125K, Pre-Seed: $500K led by Y Combinator, Seed: $4.8M led by Greylock, Series A: $15M led by Greylock; Series B led by Sapphire Ventures with 6 investors) - **Notable Investors/Partners**: Y Combinator, Greylock, Sapphire Ventures; partner: Sandbar (2024 partnership for AML investigations) - **Growth Signals**: - Headcount grew from ~44 (LinkedIn 2025) to ~71 (Latka 2026) - LinkedIn followers: 7,960 with +4.6% monthly growth - Revenue estimated at $7.8M ARR in 2025 - Serving OCC/Fed/FDIC-regulated clients - Expanded from fintechs to regulated banks ## Competitive Advantages - **Proprietary Trust Infrastructure**: A system of model validation, governance, and auditability guardrails enabling AI use in key regulated workflows – a significant moat in the highly regulated financial services sector. - **Deep Compliance Expertise**: Founded by a former Facebook AML product lead (Will Lawrence) who built compliance infrastructure at Paxos, giving unique domain understanding. - **Agent + Human-in-the-Loop Model**: Escalates only risk-based decisions to FTEs, reducing alert volume while maintaining control – differentiating from pure automation or outsourced teams. ## Strategic Focus - **Scaling to larger regulated institutions**: Already winning business from banks overseen by OCC, FDIC, and SEC. - **Expanding agent archetypes**: More types of compliance agents beyond initial KYC/AML/sanctions. - **Building on Trust Infrastructure**: Continuing to develop model validation and auditability to meet evolving regulatory standards. - **Growing top-of-funnel through partnerships** (e.g., Sandbar) and direct enterprise sales. ## Why Work Here - **Culture**: Fast-paced, mission-driven startup focused on transforming compliance – a typically manual, high-stakes area – with AI. Employees describe a "leading AI agent platform for financial services" culture. - **On-Site Requirement**: In-office role per the careers page (forward deployed engineer, backend engineers, etc.). HQ in San Francisco, California. - **Team Composition**: ~66–71 employees with a strong engineering slant (15+ engineers). Leadership includes VP of Engineering, Director of Software Engineering, and ex-Meta, Stripe, Square talent. - **Perks & Growth**: Opportunity to work on cutting-edge AI/LLM applications in the world’s largest industry (finance). Roles range from applied AI to GTM and operations. ## Sources 1. [jobs.gem.com](https://jobs.gem.com/greenlite-ai) – Open positions and locations 2. [builtin.com](https://builtin.com/company/greenlite-ai) – Headcount, culture, office policy 3. [linkedin.com](https://www.linkedin.com/company/greenlite-ai) – Funding details, leadership, company aliases, employee growth 4. [ycombinator.com](https://www.ycombinator.com/launches/ItP-greenlite-ai-compliance-teams-for-fintechs) – Product description, founders, use cases 5. [getlatka.com](https://getlatka.com/companies/greenlite.ai) – Revenue estimate, valuation, employee count ## Other roles at Greenlite - [Partnerships Lead](https://feeny.ai/job/partnerships-lead-greenlite-san-francisco-p2x9x09t1drm) — San Francisco, CA - [Operations](https://feeny.ai/job/operations-greenlite-san-francisco-7g8bbs3cj5bz) — San Francisco, CA - [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-greenlite-san-francisco-w3v1hhcbzy1m) — San Francisco, CA - [Deployment Strategist](https://feeny.ai/job/deployment-strategist-greenlite-san-francisco-tkyrmv1cgsw2) — San Francisco, CA - [Software Engineer, Applied AI](https://feeny.ai/job/software-engineer-applied-ai-greenlite-san-francisco-pfpzs8d5jcvx) — San Francisco, CA - [Senior/Staff Software Engineer, Backend](https://feeny.ai/job/senior-staff-software-engineer-backend-greenlite-san-francisco-6mbczwd4vvsc) — San Francisco, CA - [GTM](https://feeny.ai/job/gtm-greenlite-san-francisco-ajrq1n77qs8k) — San Francisco, CA - [Marketing Lead](https://feeny.ai/job/marketing-lead-opslevel-toronto-jzy4rz14bav3) — Toronto, Canada - [Marketing Lead](https://feeny.ai/job/marketing-lead-omaze-london-ryegdw27fsbc) — London, United Kingdom - [Marketing Lead](https://feeny.ai/job/marketing-lead-the-cus-vancouver-4rxpddf46t34) — Vancouver, Canada