---
title: 'Marketing Lead at HIFI'
canonical: 'https://feeny.ai/job/marketing-lead-hifi-new-york-mbfkh0gzctp1'
type: 'job'
last_seen: '2026-11-07'
---

# Marketing Lead at HIFI

- **Company:** HIFI
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/hifi/3d52bffc-749a-4130-b3c8-476c3215743e

## Job description

## About HIFI

HIFI is a stablecoin infrastructure company building technology for the next-generation of financial products. We build tools for payments and tokenized money products across money movement, cards, and capital markets. Institutions and enterprises already use our platform and APIs to move billions of dollars in production environments around the world, and we are still early.

Founded in 2022, our organization is flat and our team is talent dense. We work in person at our office in Flatiron and are intentional about who we work with. We've raised $37 million from world-class investors, including a Series A led by Left Lane Capital.

## About the Team

HIFI's marketing team helps fintechs, banks, and financial institutions understand how stablecoin payments can work for their business and why HIFI is the right infrastructure to build on. The team works closely with sales and product to reach the companies that will benefit most from HIFI, through programs, events, content, and the website. As more institutions begin moving money on stablecoin rails, the team's work determines how many of them start that journey with HIFI.

The Marketing Manager leads this work day to day. You'll plan and run the programs that introduce HIFI to new customers, and you'll measure their impact on how our business grows. This is a hands-on role with real ownership: you'll execute programs yourself, manage the marketing budget and tools, and work directly with sales to understand which efforts lead to lasting customer relationships. You'll also help leadership decide where to invest next based on what's working.

## Responsibilities

- Plan and run HIFI's marketing programs for fintechs, banks, and financial institutions, from first touch through to a conversation with sales.
- Own HIFI's presence at industry conferences and events, including selecting which ones to attend, managing logistics, and following up with the companies we meet.
- Host HIFI's own events, such as customer dinners, roundtables, and webinars, that bring payments and finance leaders together.
- Manage the website as a channel for new customers, working with design and engineering to improve how visitors find what they need and get in touch.
- Produce and distribute content that helps prospective customers evaluate stablecoin payments, using the positioning and messaging set by product marketing.
- Run email and digital programs, and maintain the marketing tools and CRM data that support them.
- Work with sales to define the customers we want to reach, track how programs contribute to new business, and share what's working with leadership.
- Manage the marketing budget and outside partners, including agencies and event vendors.

You might be a fit if

- 6+ years of experience in demand generation or growth marketing, ideally at a B2B fintech, payments, infrastructure, or crypto company.
- You've run programs aimed at sophisticated buyers, such as product, finance, or treasury leaders at fintechs, banks, or enterprises.
- Experience planning and running events end to end, from industry conferences to small executive dinners.
- Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the data behind them.
- A track record of measuring how programs contribute to new business, and adjusting where you invest based on the results.
- Strong writing skills and the ability to turn technical material into content that payments and finance audiences find useful.
- Working familiarity with stablecoins and payment flows, or a genuine interest in learning them quickly.
- Experience working closely with sales teams on long, multi-stakeholder sales cycles.
- You're comfortable managing a budget and outside partners, and you prefer doing the work yourself to directing others to do it.
- Comfort operating in a fast-moving environment where priorities shift as the market and the business evolve.

## Why This Role Matters

Most institutions evaluating stablecoin payments are doing it for the first time, and the companies they hear from early are often the ones they choose. This is a chance to build how HIFI reaches those institutions at the point when the market is forming, and to see your work show up directly in the customers HIFI signs and the business it grows.

Additional Requirement Must be within a commutable distance from our office and able to work in person most days of the week.

## Equal Opportunity Statement

HIFI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We also provide reasonable accommodations during the hiring process. Featured benefits Medical insurance, Vision insurance, Dental insurance

## About HIFI

## Company Overview
- **One-liner**: HIFI builds composable API infrastructure for programmable money, enabling developers to move, convert, route, and orchestrate value across stablecoins and bank rails.
- **Entity Type**: Private (Seed stage; total funding $8.2M)
- **Headquarters**: New York City, United States
- **Founded**: 2022 (per LinkedIn) / 2023 (per Built In)
- **Founders**: Zach Walsh (CEO & Co-Founder); Jake Walsh (Head of Partnerships)

## Core Business
- **Primary industry**: Financial services / Payments infrastructure (stablecoin and programmable money)
- **Target customers**: B2B – developers, fintechs, enterprises (from two-person startups to Fortune 100s) who need to move money programmatically across blockchains and traditional bank rails.
- **Mission statement**: “Rethink what a dollar can be” – turn money into software with embedded rules, behaviors, and logic.

## Products & Services
- **HIFI API Platform**: A set of composable API endpoints that handle deposits (bank, card, wallet), payment routing to any destination, programmable capital controls (approvals, limits, restrictions), and issuance/management of real-world assets as on-chain tokens.
- **Stablecoin Infrastructure**: Multi-chain settlement engines, private transactions, cross-border payouts, automated treasury management, and conversion between stablecoins and fiat.
- **Compliance & Security Layer**: Built-in KYC/KYB, sanctions screening, SOC 2 Type II compliance, hardened key custody, isolated wallets, role-based access, and encrypted transaction telemetry.
- **Bank Partnerships**: Registered MSB with principal-agent bank partnerships for settlement and custody in a regulated environment.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total raised = **$8.2M** (Seed + Pre-seed rounds); billions of dollars in payment volume already processed.
- **Notable Investors**: Antler (led pre-seed round); 10 investors in the 2024 Seed round; other unnamed participants.
- **Growth Signals**:
  - Headcount grew **+171% YoY** (LinkedIn) to ~19–25 employees.
  - Billions of dollars moved through the platform.
  - Active in multiple regions (US, Middle East, Japan) with global operations.
  - Recent job postings (Software Engineer, Payments Program Manager) signal scaling.

## Competitive Advantages
- **Programmable money at the asset level** – Not just a payment rail; money itself becomes code (rules, logic, behaviors embedded in the token).
- **Dual infrastructure** – Bridges stablecoin rails (multi-chain) and traditional bank rails in a single API, with MSB licensing and bank partnerships for regulatory compliance.
- **Security-first design** – SOC 2 Type II, audited key custody, deterministic settlement across chains and banks.
- **Experienced team** – Founders and engineers from Uber Payments, Mastercard, Visa, Block, Google, and Stanford Blockchain Research.

## Strategic Focus
- Scale global payout and treasury automation for enterprises and fintechs.
- Deepen multi-chain support and enable “agentic commerce” (software that can hold, decide, and move money autonomously).
- Expand regulatory coverage (already in US, Middle East, Japan) and bank partnerships.
- Continue to hire engineering talent to build complex transaction logic and infrastructure.

## Why Work Here
- **Culture & Values**: “Think like an owner,” “Progress over perfection,” “Trust is built into the stack,” and “Default to written thinking.” Emphasis on long-term value, shipping and learning in production, and designing for systemic impact.
- **Work Environment**: Hybrid model (employees engage in a combination of remote and on-site work); primary office in New York City. In-office presence expected at NYC headquarters.
- **Team & Growth**: Small but fast-growing team (~19–25 people) with a technical majority (8 out of ~14 identified as technical). High ownership and direct impact on global financial infrastructure.
- **Perks & Stack**: Tech stack includes Node.js, AWS, SQL, JavaScript, Figma, Slack; interest in people who care about quality and impact. Career page highlights solving hard problems in payments and stablecoins alongside a mission-driven team.

## Sources
1. [hifi.com/company](https://www.hifi.com/company)
2. [hifi.com](https://www.hifi.com/)
3. [builtin.com/company/hifi-1](https://builtin.com/company/hifi-1)
4. [linkedin.com/company/hifibridge](https://www.linkedin.com/company/hifibridge)
5. [hifi.com/careers](https://www.hifi.com/careers)

## Other roles at HIFI

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