---
title: 'Marketing Lead - Home Care at ZURU'
canonical: 'https://feeny.ai/job/marketing-lead-home-care-zuru-auckland-cxk2ytxyc146'
type: 'job'
last_seen: '2026-09-18'
---

# Marketing Lead - Home Care at ZURU

- **Company:** ZURU
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-09-18
- **Apply:** https://jobs.ashbyhq.com/zuru/ec16f0dc-07be-48c5-9cff-71467be672d6

## Job description

If you’re an entrepreneurial brand builder who loves turning big ideas into global FMCG brands, this is your opportunity to pioneer ZURU Edge’s newest vertical and build something from the ground up!

## About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

## Role Purpose & Overview

Serving as the strategic marketing leader for ZURU Edge’s Home Care vertical, this role requires a strategic, commercially minded, creatively driven and culturally attuned Marketing Leader. In this role, you will lead the global marketing strategy across ZURU Edge’s Home Care brand portfolio, with one brand already in market and a pipeline of three further brands preparing to launch. You’ll build each into a category-defining brand, while shaping a high-performing global marketing function across brands already on shelf and brands yet to exist. This is a pivotal leadership role for a high-level brand builder and 0-to-1 launcher who wants to build a high-performing global team and deliver excellence across every marketing touchpoint.

Roles & Responsibilities Strategic Brand & Portfolio Leadership

- Define and lead the global marketing strategy across ZURU Edge’s Home Care portfolio –from the in-market brand to new brands moving through concept, positioning and launch ensuring each builds long-term equity while delivering short-term commercial performance
- Act as the strategic steward of the portfolio, ensuring clear, differentiated positioning and consistency for every brand across consumer and retail channels and all brand touchpoints from packaging and campaigns, to retail and digital experiences.
- Lead all brand and media planning across all facets of the marketing eco-system with focus on your Tier 1 Markets as priority,
- Strategically manage and execute how this is then cascaded through to Tier 2 and Tier 3 markets respectively and deployed in impactful ways.
- Build, rationalize and manage annual marketing budgets across the portfolio, ensuring clear and principled strategic prioritization + disciplined investment across brands and touchpoints

## Team Leadership + Marketing Operations

- Build and lead a high-performing marketing team that consistently delivers excellence to internal and external stakeholders, by:
- Coaching, mentoring and developing existing team members to create a culture for high performance, creative excellence and operational efficiency.
- Setting clear expectations and empowering team members through strong process, role clarity and creative inspiration, driving momentum across marketing and cross functional teams.
- Overseeing team workflow in line with wider business priorities.
- Proactively anticipate growth needs for the Home Care marketing team as new brands come online, leading all recruitment and building a pipeline for future talent.
- Contribute to knowledge-sharing and capability building across the wider ZURU marketing community

Cross-Functional Collaboration + Commercial Alignment

- Work closely with Sales and Commercial to ensure brand plans support retail growth, align with launch calendars, and deliver against retailer priorities
- Partner with our largest accounts, ensuring our marketing execution (both shopper and ATL), delivers against our KPIs and focal points.
- You guide trade marketing and shopper strategies, ensuring they align with brand platforms and brand DNA and will successfully drive conversion at shelf and online
- Actively contribute to cross-pollination across verticals, sharing insights, tools, and strategies that benefit the broader ZURU ecosystem

Innovation, Creativity & AI-Driven Marketing

- Champion the integration of emerging technologies and AI tools to enhance content development, trend analysis, performance tracking, influencer vetting, and output across the marketing function
- Lead a test-learn-scale approach to continuously elevate marketing effectiveness and agility across all workstreams
- Leverage platforms such as GWI, Google Insights, Nielsen, Numerator, TikTok, and Tracksuit to inform brand strategy, campaign strategy and to build sophisticated media and audience segmentation plans

## What You'll Bring

- 10-12+ years brand marketing experience from brand or agency roles, ideally including time with a global FMCG house experience
- Experience in consumer goods or retail, with category knowledge of home care and/or laundry, and an understanding of fast-paced, commoditised categories
- Solid foundations of all core tenants of marketing: strategic planning, media & digital strategy, consumer insights & understanding, social media and content
- Experience building & executing trade marketing strategies end-to-end, across a multi-brand portfolio
- Established people and team leader, with a proven ability to lead, motivate and grow a team of high performers across multiple brand teams
- Hands-on, cross-functional collaborator with experience taking brands from 0-to-1 launch through to scale, globally
- Exceptional storytelling and communication skills, with the ability to inspire teams and stakeholders around a shared portfolio vision
- Ability to accurately manage & drive ROI from marketing budgets across a multi-brand portfolio
- Thrive in a fast-paced, start-up culture, with a curiosity to test new ways of approaching things
- Excited to work cross functionally, including with global teams across US, EU, AU and more
- You're excited to contribute to our office culture! This is based in the Auckland office of ZURU.

[LIFE@ZURU](https://www.instagram.com/lifeatzuru/) ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or [www.zuru.com](http://www.zuru.com).

## WHAT WE OFFER

🌱 Culture for Growth 🧘 Health Benefits 🌎 Global Opportunities 💡 Surrounded by an A Player Team 💰 Competitive Remuneration 🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Reimagining tomorrow 🚀 https://zuru.com/ | #LI-JK1

We are actively reviewing applications for this role. If your background and experience align with what we are looking for, our Talent team will reach out directly.

A note to recruitment agencies: Kindly do not send unsolicited CVs. Any candidate submissions made without a signed agreement and prior written request from our Talent team will not be considered, and no agency representation or fee entitlement will apply. Thank you

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

## Other roles at ZURU

- [Engineering Lead](https://feeny.ai/job/engineering-lead-zuru-auckland-a0vnhdx5v4v9) — Auckland, New Zealand
- [Product Engineer](https://feeny.ai/job/product-engineer-zuru-auckland-zw7erz1xmhjm) — Auckland, New Zealand
- [Site Reliability Engineer](https://feeny.ai/job/site-reliability-engineer-zuru-auckland-r3c2c3zgevck) — Auckland, New Zealand
- [Training Specialist](https://feeny.ai/job/training-specialist-zuru-auckland-yn76ejzzhpb5) — Auckland, New Zealand
- [Senior Digital Specialist](https://feeny.ai/job/senior-digital-specialist-zuru-auckland-pj8mnbafbtq1) — Auckland, New Zealand
- [Senior Activation Executive](https://feeny.ai/job/senior-activation-executive-zuru-auckland-wx24xvgxea2r) — Auckland, New Zealand
- [Media Activation Specialist](https://feeny.ai/job/media-activation-specialist-zuru-auckland-dkgj0qsah5hx) — Auckland, New Zealand
- [Copy & Communications Intern](https://feeny.ai/job/copy-communications-intern-zuru-auckland-cb68z9rcn3k7) — Auckland, New Zealand
- [Social & Content Manager - Pet & Confectionary](https://feeny.ai/job/social-content-manager-pet-confectionary-zuru-auckland-znzp7ktjatym) — Auckland, New Zealand
- [Digital Planning Manager (relocation to Auckland, New Zealand)](https://feeny.ai/job/digital-planning-manager-relocation-to-auckland-new-zealand-zuru-london-t51dg46axjkt) — London, United Kingdom