---
title: 'Marketing Lead at IXL Learning'
canonical: 'https://feeny.ai/job/marketing-lead-ixl-learning-london-wzz3neskk39m'
type: 'job'
last_seen: '2026-09-07'
---

# Marketing Lead at IXL Learning

- **Company:** IXL Learning
- **Location:** London, United Kingdom
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-07
- **Apply:** https://www.ixl.com/company/jobs?gh_jid=8720912002

## Job description

IXL Learning, developer of personalised learning products used by millions of people globally, is seeking a Marketing Lead to lead our marketing efforts in the UK and support the growth of two established and well-regarded brands: MyTutor and IXL.

- MyTutor is the UK's leading online tutoring platform, used by 1,300 schools and 200,000 families. Our vision is to expand MyTutor’s customer base to encompass a wide range of subjects and to serve primary and secondary students, university students, and independent adult learners.
- IXL is a personalised learning platform for Reception-Year 13, used by 17 million students and 1 million teachers worldwide. Our footprint is growing in the UK thanks to our innovative teaching, learning, and assessment resources that help students build the skills they need to succeed.

You will help shape the evolution of these brands at an important stage of growth, developing and executing integrated marketing strategies that expand their reach, engagement and impact in the UK. This is a broad, highly collaborative role that spans both B2C and B2B marketing. You will need to be equally comfortable thinking about how to reach and engage individual learners and families as well as marketing to schools and trusts. In collaboration with our US-based marketing teams, you will create compelling brand and product messaging, support our UK-based sales team with field marketing campaigns, develop communications to support and engage with customers, and more.

Our ideal candidate thrives both independently and as a collaborative cross-functional partner, and brings strong organisational skills, hands-on resourcefulness, and strategic thinking—and is passionate about IXL’s mission to improve learning experiences for everyone.

This position requires you to be in our London office on Old Street. #LI-CC1

## WHAT YOU'LL BE DOING

In this role, you will play a key role in expanding MyTutor’s B2C marketing programme.

- Own the marketing plan, developing and executing strategies and tactics that will attract and retain new customers
- Refine and build out MyTutor’s consumer brand messaging as we scale
- Lead marketing for new product/feature launches, including internal and external communications
- Develop content and strategies for email, website landing pages, and social media
- Support tutor communication and recruitment
- Collaborate across the business to gather insights, ensure alignment to objectives, and devise creative and effective strategies

You’ll also support B2B marketing efforts for both MyTutor and IXL in the UK:

- Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities, and translate these insights into effective marketing strategies
- Develop and execute field marketing campaigns that attract new customers (schools and trusts)
- Create marketing messaging, collateral, email campaigns, and sales enablement resources
- Gain a strong understanding of our customers at the school and trust level, and maintain an active pulse on market trends in the region

## WHAT WE'RE LOOKING FOR

- Bachelor's degree and 9+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands.
- Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
- Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-focused, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
- Interpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
- Education and edtech knowledge: A working knowledge of the UK education system and an ability to quickly learn about the edtech and tutoring spaces

Safeguarding is everyone’s business at MyTutor – we are committed to safeguarding the welfare of children, young people and adults, and we expect all team members to share this commitment. This position is subject to an Enhanced DBS Disclosure check with children's barred list check.

## ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

- 1 in 4 students in the United States uses [IXL.com](https://www.ixl.com/)
- [Rosetta Stone](https://www.rosettastone.com/) provides an immersive learning experience for 25 languages
- [Wyzant](https://www.wyzant.com/) is the nation's largest community of tutors, covering 300+ subjects
- https://www.teacherspayteachers.com/ is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.

## About IXL Learning

## Company Overview
- **One-liner**: IXL Learning offers a personalized, comprehensive K-12 learning platform covering math, language arts, science, social studies, and Spanish, used by more than 18 million students worldwide.
- **Entity Type**: Private (not publicly traded; profitable, no disclosed funding rounds)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 1998–1999 (25+ years of edtech expertise, celebrated 25 years in 2024)
- **Founders**: Not publicly disclosed on the company website or in search results

## Core Business
- **Primary industry**: E-Learning / EdTech
- **Target customers**: K-12 schools, districts, teachers, students, and parents (B2B and B2C)
- **Mission / purpose**: “We are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.” [ixl.com](https://www.ixl.com/company)

## Products & Services
- **[IXL](https://www.ixl.com/)**: Core adaptive learning platform (SaaS) with a K-12 curriculum, individualized guidance, real-time analytics, and a diagnostic assessment suite. Covers math, language arts, science, social studies, and Spanish.
- **[Rosetta Stone](https://www.rosettastone.com/)**: Language learning software (SaaS) for consumers and enterprises, acquired by IXL Learning.
- **[TeachersPayTeachers (TPT)](https://www.teacherspayteachers.com/)**: Marketplace (platform) for educator-created resources; acquired in March 2023.
- **[Wyzant](https://www.wyzant.com/)**: Online tutoring marketplace (platform) for 300+ subjects; acquired (part of IXL Learning family).
- **[Vocabulary.com](https://www.vocabulary.com/)**: Literacy skill-building platform (SaaS) for vocabulary learning.
- **[SpanishDictionary.com](https://www.spanishdict.com/)**: Spanish-English dictionary, translator, and learning site (ad-supported/content).
- **[Education.com](https://www.education.com/)**: Library of learning activities, worksheets, games, and lesson plans for K-8 students (subscription/content).
- **[ABCya](https://www.abcya.com/)**: Collection of educational computer games and apps for kids (ad-supported/subscription).
- **[Dictionary.com / Thesaurus.com](https://www.dictionary.com/)**: Reference and language learning sites acquired in April 2024.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Annual revenue of **$555 million** (based on LinkedIn financials) [linkedin.com](https://www.linkedin.com/company/ixl-learning)
- **Total Employees**: 1,069 (+3.0% YoY) [linkedin.com](https://www.linkedin.com/company/ixl-learning)
- **Notable Brands Acquired**: Rosetta Stone, TeachersPayTeachers, Vocabulary.com, SpanishDictionary.com, Education.com, Wyzant, ABCya, Dictionary.com, Thesaurus.com
- **Growth Signals**: 
  - Used by 1 in 4 U.S. students and in 190+ countries [ixl.com](https://www.ixl.com/company)
  - Over 200 billion questions answered on the platform [ixl.com](https://www.ixl.com/)
  - 95 of the top 100 U.S. school districts use IXL [linkedin.com](https://www.linkedin.com/company/ixl-learning)
  - Launched Takeoff by IXL (California Edition) in 2025, a personalized core math curriculum [PR Newswire via linkedin.com](https://www.linkedin.com/company/ixl-learning)
  - Active job postings: 131 (up 10.1% year-over-year) [linkedin.com](https://www.linkedin.com/company/ixl-learning)

## Competitive Advantages
- **Comprehensive K-12 curriculum** spanning 5 subjects with more than 20,000 skills – a one-stop platform for schools.
- **Real-time analytics and diagnostic tools** (e.g., IXL LevelUp™) that give teachers granular insights and personalized recommendations.
- **Brand portfolio** that covers language learning, tutoring, teacher resources, and reference tools, creating a closed-loop education ecosystem.
- **High adoption by top school districts** and proven efficacy studies showing higher test scores [ixl.com/research](https://www.ixl.com/research).
- **Long track record (25+ years)** and stable financial footing (revenue >$500M, profitable without external funding).

## Strategic Focus
- **Deepening the core math offering** – launching state-specific versions like “Takeoff by IXL” to compete in the core curriculum market.
- **Expanding summer learning and intervention tools** (e.g., summer workbooks, diagnostic for high school).
- **Internationalization** – content localization (e.g., Australian English editors) and operations in 24 countries.
- **Integration of acquired brands** (Rosetta Stone, TPT, Dictionary.com) to cross-sell and grow market share.

## Why Work Here
- **Mission-driven work**: Employees report pride in working on a product that directly improves education for millions of students [builtin.com](https://builtin.com/company/ixl-learning).
- **Collaborative engineering culture**: Quotes from employees highlight “supportive and highly capable coworkers” and “solving engineering challenges to continually improve the product” [builtin.com](https://builtin.com/company/ixl-learning).
- **Workplace policy**: Primarily in-office, with offices in San Mateo (HQ), Raleigh, Providence, Toronto, and other U.S. locations. Remote roles are limited [builtin.com](https://builtin.com/company/ixl-learning).
- **Employee rating**: 3.3 / 5 (466 reviews) on LinkedIn, with work-life balance at 3.6, culture 3.1, compensation 2.8, and career opportunities 2.8. Strengths are stability and meaningful work; compensation is a noted weakness [linkedin.com](https://www.linkedin.com/company/ixl-learning).
- **Notable perks**: Not detailed in search results, but the company has a long tenure and offers professional growth opportunities (e.g., curriculum designers, sales consultants, engineering roles).
- **Recent departures**: Some senior employees have left (e.g., Lead Psychometrician, Freelance Art Director), but overall headcount is growing.

## Sources
1. [ixl.com/company](https://www.ixl.com/company)
2. [ixl.com](https://www.ixl.com/)
3. [linkedin.com/company/ixl-learning](https://www.linkedin.com/company/ixl-learning)
4. [builtin.com/company/ixl-learning](https://builtin.com/company/ixl-learning)

## Other roles at IXL Learning

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- [IT Help Desk Specialist](https://feeny.ai/job/it-help-desk-specialist-ixl-learning-san-mateo-jd2k2vcg6s1g) — San Mateo, CA
- [Associate IT Help Desk Specialist](https://feeny.ai/job/associate-it-help-desk-specialist-ixl-learning-san-mateo-6f6ab45zebsz) — San Mateo, CA
- [American English Language Tutor, Rosetta Stone (PT)](https://feeny.ai/job/american-english-language-tutor-rosetta-stone-pt-ixl-learning-united-states-8w9j0334kh5x) — United States
- [Software Engineer, Intern](https://feeny.ai/job/software-engineer-intern-ixl-learning-san-mateo-tc6v85ptkh2g) — San Mateo, CA
- [Software Engineer, New Grad](https://feeny.ai/job/software-engineer-new-grad-ixl-learning-raleigh-5fn9xzqt2pnd) — Raleigh, NC
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- [Associate Product Manager, New Grad](https://feeny.ai/job/associate-product-manager-new-grad-ixl-learning-san-mateo-fwh7nrhga9e8) — San Mateo, CA
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