--- title: 'Marketing Lead at Kinship' canonical: 'https://feeny.ai/job/marketing-lead-kinship-london-2h42grx6fq62' type: 'job' last_seen: '2026-09-13' --- # Marketing Lead at Kinship - **Company:** Kinship - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-01-08 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.ashbyhq.com/kinship/e64b3fda-4e58-4c11-8f6a-a53e3c638512/application **Skills:** B2B marketing, SaaS marketing, Technical product marketing, Content strategy, Copywriting, Editing, SEO, Social media management, Email marketing, Video content production > Own Kinship’s marketing execution end-to-end, including messaging, content, and brand voice. Drive inbound lead generation through high-quality content and manage digital assets across web, social, and email channels. ## Job description Shape how an entire industry understands Kinship Hey there – we're Kinship 👋 We’re building the Revit tools that architects and engineers actually want to use. Our platform helps teams manage their content, track project data, and make smarter decisions without the usual chaos. People across the industry know the Kinship name. What they don’t always know is what Kinship actually is. That’s where you come in. We’re looking for a Marketing Lead to own how Kinship shows up in the world—our messaging, content, and brand. This isn’t a role where you’re handed a playbook. It’s a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space. If you care deeply about clarity, taste, and craft—and you enjoy owning problems end to end—you’ll feel at home here. In this role, you will: - Own Kinship’s marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email - Turn product features and releases into clear, compelling narratives that people actually understand - Drive inbound lead generation through consistent, high-quality content (no outbound or cold calling) - Shape and maintain Kinship’s brand voice: confident, concise, and refreshingly un-corporate - Decide what gets published, when, and why—balancing long-term brand building with short-term impact You’ll spend your time on things like: - Keeping the website up to date as a living product asset—not a static brochure - Running a steady content cadence (weekly blog posts, daily(ish) social posts, monthly newsletters) - Leading pain-point-focused content campaigns based on real Revit and workflow frustrations - Working closely with the team to turn deep technical knowledge into strong, readable content - Supporting high-quality video content that shows Kinship in action - Identifying and pursuing smart opportunities for PR, podcasts, events, and industry visibility We think your background probably includes: - Several years (ideally 5+) working in B2B, SaaS, or technical product marketing - Experience being the most senior marketer in a small or growing team - Strong writing and editing instincts—you know when something is clear and compelling - Comfort owning strategy and execution, without layers of process - Experience working closely with product and sales/CS teams You’re probably someone who: - Enjoys figuring things out when there isn’t a clear answer yet - Cares about tone, structure, and clarity—not just volume or reach - Is allergic to generic LinkedIn marketing and buzzwords - Likes building things properly, even if it takes a little longer - Wants real ownership and influence, not just a title What we offer: - Competitive salary (based on experience and location) - A beautiful, plant-filled office in central London (by Southwark tube station) and good coffee (obviously) - A no-BS team of people who love building great software together - The chance to shape a brand—and a category—while it’s still being defined - A company that insists on work-life balance ## About Kinship ## Company Overview - **One-liner**: Kinship provides a cloud-based Revit content management, project tracking, and analytics platform that helps architecture and engineering teams find, manage, and optimize their BIM data. - **Entity Type**: Private (bootstrapped / independent – not backed by venture investors) - **Headquarters**: London, England (primary office) with a secondary office in Irvine, California, USA - **Founded**: Not publicly available - **Founders**: Jose Fandos (CEO & Co-Founder), Gary Sprague (Co-Founder & Head of Product) ## Core Business - **Primary industry**: Architecture, Engineering & Construction (AEC) software, specifically BIM (Building Information Modeling) for Autodesk Revit - **Target customers**: B2B – architecture and engineering firms of all sizes (trusted by 300+ firms worldwide with 25,000+ users) - **Mission/Purpose**: “Make it easy to get the most out of Revit” / “Making BIM simple, scalable, and human” ## Products & Services - **Kinship Revit Add-in**: A plugin that brings content search, loading, and management directly inside Revit. Users can find families, types, and components instantly without leaving the modeling environment. - **Content Management Platform**: A web-based tool to organize, version, and govern Revit content libraries (shared, restricted, project-specific). Includes lists, collections, and metadata management. - **Project & Analytics Dashboard**: Tracks models, sync times, warnings, crash reports, quantities, and content usage. Provides health checks and parameter data reports. - **API & SQL Access**: Available on the Enterprise plan for deeper integration and custom reporting. ## Market Standing - **Valuation**: Not disclosed (bootstrapped) - **Key Metrics**: 300+ customer firms, 25,000+ users, 100,000+ models tracked, 1,000,000+ Kinship searches, 40,000,000+ families managed - **Notable Investors/Partners**: None – the company is independent and customer-funded - **Growth Signals**: 12 employees (+37.5% YoY headcount growth per LinkedIn), expanding customer base across 6 countries, active hiring for engineering and product roles ## Competitive Advantages - **Independence**: No investor pressure allows long-term, customer-first decision making and flexible pricing. - **Deep Revit Integration**: Purpose-built for Revit, not a generic BIM tool; add-in provides seamless in-application search and loading. - **AEC Expertise**: Founders and team have deep experience in both BIM workflows and software development. - **Data Richness**: Automatic tracking of family health, model metadata, and project analytics that competitors often lack. ## Strategic Focus - **Product Excellence**: Shipping meaningful features, iterating based on user feedback, and maintaining high design/UX standards. - **Customer-Driven Roadmap**: Listen closely to architecture and engineering teams to solve their biggest pain points. - **Controlled Growth**: Prioritizing quality over blitzscaling; growing the team selectively while expanding the customer base. ## Why Work Here - **Culture**: Small, ambitious team (≈12 people) with a “people over process” ethos. In-person collaboration is encouraged – London office is the hub, with remote team members across time zones. - **Policy**: In-office focused for London-based roles; hybrid flexibility for team members in other locations. - **Perks**: Good coffee, fast-moving ideas, meaningful impact on real-world building design tools. - **Engineering Culture**: Opportunity to shape the product from the ground up; stack includes C#/.NET, frontend (likely modern JS/TS), and backend work. Open roles: Product Engineer (Backend, Frontend, C#/.NET), Design Engineer, Revit Content Specialist, Marketing Lead. ## Sources 1. [kinship.io](https://kinship.io/) – Homepage, product features, pricing, customer stats 2. [kinship.io/about](https://kinship.io/about) – Mission, founders, team, impact numbers 3. [kinship.io/careers](https://kinship.io/careers) – Culture, open roles, office policy 4. [builtin.com](https://builtin.com/company/kinship-kinshipio) – Employee count, headcount growth, office locations, job listings 5. [linkedin.com](https://www.linkedin.com/company/kinshipio) – Company details, headcount, locations, follower growth ## Other roles at Kinship - [Junior Operations Specialist](https://feeny.ai/job/junior-operations-specialist-kinship-london-hq731gt8xd06) — London, United Kingdom - [Junior Product Specialist, Revit](https://feeny.ai/job/junior-product-specialist-revit-kinship-london-e1e7g9q1g39w) — London, United Kingdom - [Product Engineer, Backend](https://feeny.ai/job/product-engineer-backend-kinship-london-s5mexx4nrx28) — London, United Kingdom - [Product Engineer, Frontend](https://feeny.ai/job/product-engineer-frontend-kinship-london-hj0mrjff2rj3) — London, United Kingdom - [Product Engineer, C#/.NET](https://feeny.ai/job/product-engineer-c-net-kinship-london-gnccr4pcgmhb) — London, United Kingdom - [Revit Content Specialist](https://feeny.ai/job/revit-content-specialist-kinship-london-c387c1jsbaew) — London, United Kingdom - [Product Specialist, Revit](https://feeny.ai/job/product-specialist-revit-kinship-london-ajtntp1c7jhc) — London, United Kingdom - [Design Engineer (UI/UX)](https://feeny.ai/job/design-engineer-ui-ux-kinship-london-9qj76z2wg900) — London, United Kingdom - [Marketing Lead](https://feeny.ai/job/marketing-lead-opslevel-toronto-jzy4rz14bav3) — Toronto, Canada - [Marketing Lead](https://feeny.ai/job/marketing-lead-omaze-london-ryegdw27fsbc) — London, United Kingdom