--- title: 'Marketing Lead at Light' canonical: 'https://feeny.ai/job/marketing-lead-light-austin-z9tj2cwmf5qg' type: 'job' last_seen: '2026-09-05' --- # Marketing Lead at Light - **Company:** Light - **Location:** Austin, TX - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.ashbyhq.com/light/ac37e648-404f-4840-8225-6e97ae30c298 ## Job description ## ABOUT US The world is electrifying. As we plug in more devices and services, we need new ways to connect to power. The traditional, one-size-fits-all utility approach, with complicated bills and frustrating customer service, no longer works. At Light, we make it easy to get affordable, renewable electricity by embedding power with the products that consumers already use, from the companies they love. Light's mission is to power a sustainable and abundant energy future for everyone. We do it by making any company able to sell electricity. With Light's utility-as-API platform, companies from automakers and solar providers to real estate and beyond can offer their own, integrated electricity plans. Imagine purchasing an electric vehicle that includes unlimited home charging, or solar panels that come bundled with any excess energy you might need from the grid. We're building the flexible future where clean energy shows up wherever customers already are. We're a Series A company based in Austin, TX. We've found meaningful traction and are now investing aggressively in growth. Join us in building the digital energy infrastructure for the next century of power. ## THE ROLE Your mission is to make embedded electricity feel inevitable and establish Light as the company defining the category. You'll join as Light's founding marketing leader, working directly alongside the founders and GTM team to define how we tell our story and bring it to market. You'll own Light's narrative, translate it into compelling stories for the different markets we serve, and build the marketing function that turns that story into awareness, demand, and growth. As our first marketer, you'll start as a hands-on generalist, working across positioning and messaging, content, PR and communications, partner marketing, social and earned media, field and events, and whatever else helps get Light in front of the right companies. You'll establish what works, build the systems behind it, and then hire and develop the team to scale it. This is an opportunity to join at an inflection point: a new category waiting to be defined, a growing set of partners and markets to tell stories about, and the resources to build something ambitious, while still early enough that your point of view will shape what Light stands for in the world. IN YOUR FIRST SIX MONTHS, YOU WILL: - Define and own Light's category narrative. Nail the "why now" for embedded electricity and build the story that establishes Light as the company defining the category. - Build a messaging system that scales. Translate one overarching Light narrative into compelling stories for home electrification, mobility, real estate, fintech, data centers, and our next markets. - Build our marketing engine from zero. Determine where and how Light should show up across PR, content & communications, partner marketing, social and earned media, field and events, and other marketing channels. - Turn narrative into GTM leverage. Work closely with Product, Sales and Partner Success to create the stories, content, case studies, and collateral that generate interest and help move important opportunities forward. - Put Light into the broader conversation. Build relationships and create moments that make Light visible in the conversations shaping the future of energy, electrification, and the economy. - Build the foundation for a world-class marketing function. Establish what works, build the systems and priorities behind it, and begin building the team that can scale with Light. ## YOU WOULD DESCRIBE YOURSELF AS: - A category and narrative builder who has helped turn something new or complex into a story people understand, remember, and repeat. - A systems thinker who can build one powerful brand and messaging system while adapting it to very different customers, markets, and use cases. - Strategic and hands-on, equally comfortable defining what a company should stand for and rolling up your sleeves to get the story into market. - A marketer with range across positioning and messaging, content, communications, earned media, partnerships, events, and other channels, with strong judgment about where to focus. - An entrepreneurial builder who thrives in ambiguity, has strong taste and a point of view, and is excited to create a marketing function rather than inherit one. - An experienced marketing leader with roughly 8–10+ years of experience, ideally having helped shape a category or narrative at an ambitious technology or platform company. ## About Light ## Core Business - **Primary industry**: Energy Technology (Retail Electricity Provider & Virtual Power Plant platform) - **Target customers**: B2B2C – solar providers, automakers, home platforms, and other brands that want to offer electricity plans to their own customers in deregulated energy markets. - **Mission**: “Rebuilding the power grid for a fully renewable future” and “power a sustainable and abundant energy future for everyone.” ## Products & Services - **Embedded Electricity Platform**: A full-stack platform that lets partners launch their own branded electricity plans with no-code (same-day), embeddable UI components (week-long), or a REST API (fully custom). Light acts as the licensed Retail Electricity Provider (REP) and Qualified Scheduling Entity (QSE), managing risk, compliance, payments, and customer support. - **Virtual Power Plants (VPPs)**: Aggregates distributed energy resources (batteries, EVs, smart HVAC) to capture value from time-spread trading, offering partners either a fixed revenue model or a revenue share. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding amount not disclosed; backed by notable climate and tech investors. - **Notable Investors/Partners**: Investors include Henrik Langeland (Founder/CEO of Arcadia), Kiran Bhatraju (CEO of Copper), Sam Calisch (Founder/CEO of Enode), Jean-Denis Greze (CTO of Plaid, former), Albert Lee (COO of Affirm, former), Huey Lin (CMO of OPower, CEO of Dandelion, former), Calvin French Owen (Founder/CTO of Segment, former), Michael Sachse, Tyler Moragne, and others. Partners include 2 of the top 5 automakers and 300k+ rental units. - **Growth Signals**: 26 employees, 6.9% monthly headcount growth, 10 active job postings. Currently operating in Texas (largest retail electricity market in the US) with planned expansion to Northeast and Midwest. Claims over 30% customer enrollment rate among partner customers. ## Competitive Advantages - **Embedded platform approach**: Partners keep their brand front-and-center while Light handles all energy-specific complexity (licensing, grid scheduling, billing, compliance). - **Multiple integration paths**: From no-code to full API, enabling rapid launch and deep customization. - **VPP monetization**: Unique ability to turn customers’ devices into revenue streams without requiring partners to become energy experts. - **Licensed infrastructure**: Holds both a REP license and a QSE license in Texas, giving direct access to the ERCOT market. ## Strategic Focus - Geographic expansion: currently in Texas, planning to enter New York, New Jersey, Pennsylvania, Ohio, and Illinois. - Deepening partner integrations (especially with EV and solar companies) to drive enrollment and device monetization. - Scaling the platform to handle more device types and grid services. ## Why Work Here - **Culture**: Described as ambitious yet humble, with no micromanagement or hustle culture. Team collaborates in person in downtown Austin. - **Impact**: Employees ship fast and work on “critical planet infrastructure” from day one. - **Benefits**: Covers essential health insurance plus One Medical membership; mental health and family-building resources; on-site gym; eco-commute credits; freedom to work from anywhere in July. - **Work policy**: In-person in Austin (tight feedback loops and shared context are valued). ## Sources 1. [poweredbylight.com](https://www.poweredbylight.com/) 2. [poweredbylight.com/about](https://www.poweredbylight.com/about) 3. [poweredbylight.com/careers](https://www.poweredbylight.com/careers) 4. [poweredbylight.com/faqs](https://www.poweredbylight.com/faqs) 5. [linkedin.com/company/poweredbylight](https://www.linkedin.com/company/poweredbylight) 6. [jobs.ashbyhq.com/light](https://jobs.ashbyhq.com/light) (careers page) ## Other roles at Light - [Sales, Enterprise](https://feeny.ai/job/sales-enterprise-light-austin-pcnk1ks1tx5y) — Austin, TX - [Sales, Home Electrification](https://feeny.ai/job/sales-home-electrification-light-austin-b5x5032fbejx) — Austin, TX - [Customer Retention Specialist](https://feeny.ai/job/customer-retention-specialist-light-united-states-6c2czndqqnwr) — United States - [Technical Partner Manager](https://feeny.ai/job/technical-partner-manager-light-austin-y36m5ttfkrm7) — Austin, TX - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-light-austin-3zarjsemst2y) — Austin, TX - [Sales](https://feeny.ai/job/sales-light-austin-ay7mds591sjq) — Austin, TX - [Partner Growth](https://feeny.ai/job/partner-growth-light-austin-x3yda7cbzyf3) — Austin, TX - [Channel Partnerships](https://feeny.ai/job/channel-partnerships-light-austin-8787wjmee8xb) — Austin, TX - [Business Development, Data Centers](https://feeny.ai/job/business-development-data-centers-light-united-states-edp4vqxeahvy) — United States - [Software Engineer](https://feeny.ai/job/software-engineer-light-austin-sbggxht9cv61) — Austin, TX