---
title: 'Marketing Lead (m/f/d) at Kayzen'
canonical: 'https://feeny.ai/job/marketing-lead-m-f-d-kayzen-berlin-g5gt9fjh8r6k'
type: 'job'
last_seen: '2026-09-12'
---

# Marketing Lead (m/f/d) at Kayzen

- **Company:** Kayzen
- **Location:** Berlin, Germany / London, United Kingdom / New York, NY / EMEA
- **Work type:** remote
- **Posted:** 2026-05-15
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.eu.greenhouse.io/kayzen/jobs/4867686101

## Job description

Berlin,London,New York, EMEA Remote ________________________

Hello👋I amhttps://www.linkedin.com/in/willian-liu-sanchez-1b79b1134/[Tim](https://www.linkedin.com/in/timkoschella/), CEO and Co-Founder at Kayzen, and I am now looking for a Marketing Lead to join our team 🙌

In this role, you will be leading all aspects of marketing at Kayzen, sharpening our positioning as a leading, performance-focused DSP for CTV and mobile app advertising. But wait, you have not heard of Kayzen before? 😃

Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options. Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 300B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface.

The Team

You will be part of the GTM (Go To Market) group, working with a carefully selected, diverse and globally distributed team spanning customer success, sales & business development, product and more functions. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile and CTV ad-tech industry.

## The Role

Your role requires a deep understanding of the advertising technology industry with its various actors, such as advertisers, agencies, ad platforms (DSPs, SSPs, Measurement, etc). Kayzen offers a leading technology platform used by a diverse set of customers (multiple ICPs: Apps, Agencies, Media Buyers) who aim to get performance outcomes from ad campaigns running on CTV and mobile apps. The unifying element of our customers is that they choose Kayzen for our ability to deliver measurable results while giving them full transparency and control. Whether the outcomes they look for are app installs, new customers, purchases and repeat purchases or upper funnel goals like engagement and brand lift. The main geographic market focus is on Europe and the US. The Kayzen team members, customers, partners and vendors you will interact with are primarily based in Europe and the US. You will be responsible for taking over and growing a lean and highly effective team covering all aspects of our marketing: demand generation, growth, product marketing, content, CRM, sales enablement, partnerships and events. You will be reporting to Tim (CEO) or another executive leader.

## Responsibilities

- Work closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPs
- Translate Kayzen's vision and positioning into a strong narrative that creates a unique positioning and speaks to our future customers' needs & wants
- Own the brand voice end-to-end. Define positioning, messaging, and narrative frameworks that turn product features into stories customers actually remember and repeat
- Build and maintain strong relationships with industry contacts such as partners, select key customers and suppliers, and multipliers who can help us amplify our message
- Predictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads), using effective demand generation approaches (for example, through growing the user base our free[kAI Explorer](http://kai-explorer.kayzen.io) AI Agent)
- Deeply empathise with existing and prospective clients to understand their needs and perspectives, analyze and understand industry trends and translate that into building best-in-class messaging and positioning for Kayzen
- Ownership and effective use of our suite of marketing tools and systems, such as Hubspot, Wordpress, Claude AI, Fin.
- Build a lean but high performing team of marketing specialists focused on driving measurable revenue growth

## Requirements

- Minimum of 5 years of experience in the mobile or CTV advertising technology field
- Demonstrated track record of growing a scale-up with strong marketing execution in a previous role is a big plus
- Excellent command of the English language, both in writing and speaking
- Strong prioritization skills with ability to multitask and adapt to changing priorities
- A genuine Passion for the advertising technology sector
- A preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teams
- Strong collaboration skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organization
- Previous experience with public speaking on industry events is a plus
- Previous experience building a community led demand generation engine is a plus
- Demonstrated ability to leverage AI tools as a productivity accelerator for day to day work and a strong motivation to continue building your AI-first execution toolset

What do we offer?

- Direct access to top management and an extremely “visible” role
- Exceptional career growth and learning opportunity
- A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market
- A fun, driven, and multinational team located across Germany, India, UK, Argentina, Ukraine, Spain  and many more countries
- A flexible work-from-home arrangement
- A 500-dollar home-office setup budget
- A 1000-dollar annual learning and development budget

## About Kayzen

## Company Overview
- **One-liner**: Kayzen is a mobile-first demand-side platform (DSP) that enables apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns with full transparency and control.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Berlin, Germany
- **Founded**: 2019
- **Founders**: Tim Koschella (CEO & Co-Founder), Servesh Jain (CPO & Co-Founder), Puneet Gupta (CTO & Co-Founder)

## Core Business
- **Primary industry**: Advertising Services / Ad Tech (mobile programmatic advertising)
- **Target customers**: B2B – apps, agencies, media buyers, eCommerce brands, and advertisers of all sizes (SMB to Enterprise)
- **Mission statement**: Democratize programmatic advertising by giving advertisers full transparency, control over costs, and ownership of their data.

## Products & Services
- **[Kayzen DSP](https://kayzen.io/)**: Self-serve demand-side platform for mobile programmatic campaigns. Supports customer acquisition, retargeting, and brand performance. Offers modular architecture with Bring Your Own Algorithm (BYOA) and Bring Your Own Supply (BYOS) options. Available via UI and API.
- **Managed Service**: Full-service campaign management for clients who prefer a hands-off approach.
- **White-Label Solution**: Allows partners to create their own mobile programmatic platform on top of Kayzen’s technology.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metrics**: Annual Revenue of ~$5.0M (LinkedIn estimate) & Total Funding of $4.0M (Seed round, led by InReach Ventures)
- **Notable Investors/Partners**: Roberto Bonanzinga (InReach Ventures), Petteri Kopponen (Lifeline Ventures)
- **Growth Signals**: 87 employees (+19% YoY), operates in 12 countries, serves 1.9B+ unique daily users, processes 230B+ daily ad requests, serves up to 1B+ ads per day across 180 countries. Active job postings growing 80% YoY.

## Competitive Advantages
- **Transparency & Control**: Full cost transparency, real-time bid/win data, and complete ownership of advertiser data.
- **Modular Architecture**: BYOA and BYOS allow customisation beyond default optimization goals.
- **Scale**: Access to 1.9B+ unique daily users across banners, native, and full-screen formats.
- **Founding Team**: Nearly 40 years of combined experience in scalable tech and real-time ad trading systems.

## Strategic Focus
- Scaling the platform globally (US expansion, open role for President US)
- Continuing to democratize programmatic advertising by breaking down “walled gardens”
- Investing in AI/ML (open roles for Senior Data Scientist, LLM Platform Engineer/Lead) and product innovation

## Why Work Here
- **Culture**: Values based on _Kaizen_ (continuous improvement) – ownership, collaboration, positivity, curiosity. Emphasises knowledge sharing, celebrations, and constructive feedback.
- **Work Environment**: Flexible hours and hybrid model (core hours). Remote options across EMEA, India, and Global. Relocation support for Berlin or Bangalore offices.
- **Perks**: Competitive compensation, generous vacation, personal development budget (courses, conferences, books), wellness perks (yoga), social events (team lunches, company offsites).
- **Engineering Culture**: Work with modern tools at scale; roles span Fullstack, DevOps, Data Science, and LLM Platform engineering.
- **Diversity**: 70+ employees from 20+ nationalities, operating in 12 countries.

## Sources
1. [Kayzen About Page](https://kayzen.io/about)
2. [Kayzen Homepage](https://kayzen.io/)
3. [Kayzen Careers](https://kayzen.io/careers)
4. [Kayzen LinkedIn](https://de.linkedin.com/company/kayzen)
5. [CB Insights](https://www.cbinsights.com/company/kayzen)

## Other roles at Kayzen

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- [Data Scientist (m/f/d)](https://feeny.ai/job/data-scientist-m-f-d-kayzen-emea-4ec6mnkh430m) — EMEA
- [Sales Lead, Holdco and Indie Agencies, EMEA (m/f/d)](https://feeny.ai/job/sales-lead-holdco-and-indie-agencies-emea-m-f-d-kayzen-london-kknckwt37bvj) — London, United Kingdom
- [Legal Counsel (m/f/d)](https://feeny.ai/job/legal-counsel-m-f-d-kayzen-berlin-z0z8wmcx6b73) — Berlin, Germany
- [President, US (m/f/d)](https://feeny.ai/job/president-us-m-f-d-kayzen-new-york-b01p6s7pz53p) — New York, NY
- [Business Development Lead - Media Buyers (m/f/d)](https://feeny.ai/job/business-development-lead-media-buyers-m-f-d-kayzen-berlin-t8hgng6tng9m) — Berlin, Germany
- [Product Analyst (m/f/d)](https://feeny.ai/job/product-analyst-m-f-d-kayzen-bengaluru-fb20m0cxj8mx) — Bengaluru, India
- [Senior Data Scientist (m/f/d)](https://feeny.ai/job/senior-data-scientist-m-f-d-kayzen-emea-tcxq4bwtyr7d) — EMEA
- [LLM Platform Engineer/Lead (m/f/d)](https://feeny.ai/job/llm-platform-engineer-lead-m-f-d-kayzen-emea-efvvwr9z41d2) — Emea, India