---
title: 'Marketing Lead, Membership & Consumer Ecosystem at Brooks Running'
canonical: 'https://feeny.ai/job/marketing-lead-membership-consumer-ecosystem-brooks-running-seattle-5tzw1m484ffd'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing Lead, Membership & Consumer Ecosystem at Brooks Running

- **Company:** Brooks Running
- **Location:** Seattle, WA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/brooksrunning/aa91c22c-7e12-48de-82b6-ac2d15cd6e35

## Job description

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First We act in the best interest of the runner Word is Bond We do what we say we’ll do Champion Heart We give our all in everything we do There is no “I” in Run We stay generous with our humanity Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job: As the Marketing Lead, Membership & Consumer Ecosystem at Brooks, you will support the development of Brooks’ connected runner ecosystem, bringing together membership, loyalty, data, lifecycle, and personalization into a cohesive experience. Working alongside the Senior Manager, Brand Owned Experience, you will focus on how Brooks builds and scales ongoing relationships with runners, ensuring experiences become more personalized, relevant, and impactful over time. You will partner closely with regional teams, Digital Products, Analytics, and CRM to enable seamless integration across platforms, channels, and touchpoints. You will support the evolution of key technologies and systems that power membership and personalized experiences globally.

Your Responsibilities:

- Own and execute global membership campaigns and activation strategies, including messaging and success metrics that align with the global membership strategy.
- Optimize the membership value proposition, ensuring it delivers meaningful value to runners and supports long-term business objectives.
- Partner with regional teams to bring membership experiences and campaigns to life.
- Drive personalization methods by leveraging runner data and audience insights to deliver more relevant experiences.
- Shape lifecycle approaches that create connected, behavior-driven experience across the runner journey.
- Partner with Digital Products, Technology, and regional CRM teams to enable a connected runner profile and unified membership ecosystem.
- Identify opportunities to leverage AI and emerging technologies that enhance personalization and improve member engagement.
- Collaborate with the Analytics and Consumer Insights teams to translate insights, research, and performance data into actionable membership plans.
- Define and monitor key performance indicators across membership growth, engagement, loyalty, retention, and lifetime value.
- Build strong cross-functional partnerships across Global Marketing, regional teams, CRM, Digital Products, Analytics, and external partners to ensure executional alignment.
- Champion a runner-first approach, continuously identifying opportunities to improve membership experiences and deepen relationships with Brooks runners.

Qualifications:

- Bachelor’s degree in Business, Marketing, Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 5+ years of experience in membership, loyalty, CRM, lifecycle marketing, digital marketing, or related fields
- Ability to translate business objectives and consumer needs into compelling membership experiences, engagement programs, and lifecycle journeys
- Demonstrated ability developing connected consumer experiences across digital, CRM, retail, and events
- Ability to analyze and interpret consumer insights, performance data, and business objectives to identify opportunities and inform recommendations
- Comfortable operating in ambiguity and evolving priorities while balancing strategic thinking with hands-on execution
- Demonstrated ability to prioritize competing demands, manage multiple projects, and drive work forward independently
- Experience working with CRM platforms, loyalty programs, marketing technology, or related consumer engagement tools preferred
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
- Embraces and lives the Brooks values!

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $85,894 - $128,894 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other: Brooks is proud to offer a robust benefits package to our employees and their families! Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance. Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave. Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance. Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits. Location- You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

## About Brooks Running

## Company Overview
- **One-liner**: Brooks Running designs and manufactures premium running footwear, apparel, and accessories for runners of all levels, rooted in motion science and engineering.
- **Entity Type**: Private (subsidiary of Berkshire Hathaway Inc.)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 1914
- **Founders**: John Brooks (founder of Brooks Shoe Manufacturing Co.)

## Core Business
- **Primary industry**: Retail / Athletic Apparel & Footwear
- **Target customers**: B2C (runners and fitness enthusiasts) and B2B (retail partners)
- **Mission**: To create gear and experiences that take people to the place that makes them feel more alive – whether it’s a headspace, a feeling, or a finish line.

## Products & Services
- **Running Shoes**: Performance road and trail shoes (e.g., Ghost, Glycerin, Adrenaline, Launch, Catamount)
- **Apparel**: Men’s and women’s running apparel – shorts, tops, jackets, tights – designed for performance and fit
- **Accessories**: Socks, hydration, and other running gear
- **Brooks Trailhead**: Flagship retail store at Seattle HQ offering gait analysis and personalized fittings
- **BlueLine Lab**: Rapid prototyping and innovation lab for footwear technology development

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of USD 1.2 billion (LinkedIn, 2025)
- **Notable Investors/Partners**: Berkshire Hathaway Inc. (parent company)
- **Growth Signals**: 1,221 employees (+11.1% YoY, +175 people); expanded Seattle campus with a second building in 2024; sold in over 50 countries; strong LinkedIn follower growth (+20.3% YoY)

## Competitive Advantages
- **Run science focus**: In-house biomechanics research and athlete feedback drive product innovation
- **Brand loyalty**: Strong reputation among serious runners; “Runner First” philosophy
- **Financial stability**: Backed by Berkshire Hathaway, providing long-term investment capacity
- **Sustainability**: LEED-certified HQ with proven energy and water efficiency targets
- **Integrated design**: Close collaboration between Seattle and Asia teams for rapid development

## Strategic Focus
- Continue investing in performance innovation and sustainability
- Expand global presence, particularly in APAC (e.g., Senior Apparel Merchandising Manager, APAC)
- Strengthen direct-to-consumer channel and digital experience
- Advance corporate responsibility goals: “everyone who wants to run is welcome to run, and everyone who runs has a place to do it”

## Why Work Here
- **Culture**: Values include “Runner First,” “Word is Bond,” “Champion Heart,” “There’s No ‘I’ in Run,” and “Keep Moving.” Inclusive environment where you don’t need to be a runner.
- **Hybrid/Remote**: Hybrid model – at least 3 days per week in the Seattle office. Other locations: Whitestown (IN), Burnaby (BC), Amsterdam.
- **Benefits**: Comprehensive medical/dental/vision, 401(k) with company match, five weeks PTO, 11 paid holidays, paid parental leave, annual bonus, deeply discounted Brooks merchandise and industry discounts, yearly fitness stipend.
- **Engineering & Innovation**: Work in the BlueLine Lab, collaborate with biomechanics scientists, and contribute to cutting-edge footwear/apparel development.
- **Internship**: Sprintern Program – US-based summer internship for early career talent.

## Sources
1. [Brooks Running - Our Company](https://www.brooksrunning.com/en_us/Meet-Brooks/our-company/)
2. [Lever Careers Page](https://jobs.lever.co/brooksrunning/)
3. [LinkedIn Company Page](https://linkedin.com/company/brooks-running-company)
4. [Brooks Careers North America](https://www.brooksrunning.com/en_us/meet-brooks/careers/north-america/)
5. [Indeed Company Profile](https://www.indeed.com/cmp/Brooks-Running-1/about)

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