---
title: 'Marketing Lead, New Games at Supercell'
canonical: 'https://feeny.ai/job/marketing-lead-new-games-supercell-london-tt67mdhavhvx'
type: 'job'
last_seen: '2026-09-12'
---

# Marketing Lead, New Games at Supercell

- **Company:** Supercell
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/supercell/22ca1a5d-e0b5-4ed5-8f40-8ae1653bc6a0

## Job description

Help our newest games find their first fans. At Supercell, every game team operates like its own startup – small, independent, and united by the ambition to create games that players love for years. Marketing follows the same philosophy: player-first, insight-driven, creatively brave, and built on deep trust in teams.

This role sits within Marketing Development, the team that acts as connective tissue across Supercell's new and emerging games; who shape how Supercell grows early-stage games, how we use insights to guide decision-making, and how we develop world-class marketing talent and craft to launch our next projects. These might be a new mobile game looking for its first fans, an emerging title gaining momentum, or a creative experiment that might evolve into something completely new.

You'll be the marketing leader embedded across a portfolio of projects, giving every one of them strategic marketing, market and audience insight, and a dedicated partner at every stage of the road to launch. You'll report to the Head of Marketing Development and work alongside a small, growing team, whilst partnering daily with Game Leads and central functions – Performance Marketing, Creative Studio, Data & Insights, PR & Comms, Live Ops & Monetisation, and Community. As the portfolio scales, you’ll build and lead a team to meet the growth needs.

The right candidate has deep experience in new games marketing or IP development, is energised by ambiguity and early stage problem-solving, and is obsessed with understanding and serving our players. You'll need to move fluidly between strategic thinking and getting hands-on with a brief – this isn't a hands-off role.

## What You'll Be Doing

- Own marketing strategy across a portfolio of games – ensuring every game has the right foundations for healthy, long-term growth.
- Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning to strengthen strategic decision-making.
- Enable effective experimentation by leading with a test and learn approach, helping teams reinforce or validate creative bets from early concept exploration to structured soft-launch testing.
- Develop trust, partnership and cross-functional collaboration with game teams, new games stakeholders, and the wider marketing organisation.
- Member of the Marketing Development team at Supercell, supporting how we prepare for the future and contribute towards our upcoming titles, helping to build the function and playbook for our teams.
- Close partner across marketing teams, including UA, insights, ASO and creative studios, to drive hypothesis-led briefs and strategy to creative testing.
- Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.

## What You Have

- 10+ years building GTM strategy and campaigns for games or entertainment IP - including at least one new IP launch from early concept.
- A track record in early stage games marketing: You have a knowledge and interest in new games and the evolving ways players discover and fall in love with something new.
- Passionate about helping small, creative teams succeed, with a deep belief that great marketing starts with understanding players, not just plans.
- Both strategic and creative - willing to drive strategic thinking, convert into brief and execute through the production stage.
- Work fluently across marketing functions with a good understanding of the various functions and how they might contribute to the different stages of new games development.
- A self-starter approach to AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.
- Collaborative and humble, thriving in an environment where influence comes from the quality of your thinking and relationships, not role or hierarchy.
- Passion for games. Games are something that you enjoy and care about, and you are excited to work with talented teams searching for future experiences.

Where You'll Be This role is based either in Helsinki or London. The team members and key internal stakeholders are based in all of our global studios, so to be successful, you’ll be expected to travel quite regularly in this role ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. –––

## About Supercell

Supercell is a games company from Helsinki, Finland, with [offices](https://supr.cl/jd-offices) also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create [great games](https://supr.cl/jd-games) that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, [failing, sharing learnings](https://supercell.com/en/news/learning-from-failures/), and killing lots of projects.

Hey, You Might Love It Here! Independent cells and trust are at the core of [our culture](https://supr.cl/jd-why-you). But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way.

You Are Not Your Job Title ™ Here, you won’t need to focus on [chasing titles](https://supr.cl/jd-job-title) or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here.

## Benefits and Compensation

Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure [our compensation and benefits](https://supr.cl/jd-benefits) with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind!

Not Sure if You Should Apply? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

## About Supercell

## Company Overview
- **One-liner**: Supercell is a Finnish mobile game developer and publisher responsible for global hits like Clash of Clans, Clash Royale, Brawl Stars, Hay Day, and Boom Beach.
- **Entity Type**: Private (majority-owned by Tencent)
- **Headquarters**: Helsinki, Finland
- **Founded**: 2010
- **Founders**: Ilkka Paananen and Mikko Kodisoja

## Core Business
- **Primary industry**: Mobile gaming
- **Target customers**: B2C – mass-market casual and competitive gamers worldwide
- **Mission**: “To create great games that as many people as possible play for years and that are remembered forever” [supercell.com](https://supercell.com/en/about-us/)

## Products & Services
- **Hay Day**: Farming simulation mobile game (launched 2012)
- **Clash of Clans**: Strategy/base-building mobile game (launched 2012)
- **Boom Beach**: Military strategy mobile game (launched 2014)
- **Clash Royale**: Real-time strategy card battle mobile game (launched 2016)
- **Brawl Stars**: Multiplayer arena brawler mobile game (launched 2018)
- **Squad Busters**: Newer title (announced 2024/2025)
- **mo.co**: Unreleased/teased title (as of 2025)
- **Many games in development**: Supercell routinely kills titles that don’t meet standards, maintaining a pipeline of unannounced projects. [supercell.com](https://supercell.com/en/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; Tencent acquired 84.3% of the company for ~$8.6 billion in 2016.
- **Key Metric**: ~290 million monthly active users (MAU) across live games [supercell.com](https://supercell.com/en/about-us/)
- **Notable Investors/Partners**: Tencent (majority owner); no other recent funding rounds – the company is self-sustaining from game revenue.
- **Growth Signals**:
  - 5 global live games with long lifetimes (over a decade for Clash of Clans and Hay Day)
  - Offices in Helsinki, San Francisco, Seoul, Shanghai, and London
  - Headcount ~928 Supercellians (as of 2025) [supercell.com](https://supercell.com/en/about-us/)
  - Continuous expansion in Asian markets (Korea, China, Japan) [supercell.com](https://supercell.com/en/about-us/)

## Competitive Advantages
- **Independent “cell” structure**: Small, autonomous teams decide what to build and how – minimal bureaucracy, maximum ownership.
- **Long-term thinking**: Financial success allows patient investment; the company prioritizes decade-spanning games over short-term monetization.
- **Hit-driven track record**: A high bar for quality (killing many projects) but extremely high success rate when titles launch.
- **Global cultural diversity**: Over 60 nationalities in the company, fostering broad perspectives on game design.
- **Trust and transparency**: “Default to trust” culture; teams have full authority over their games, including the decision to kill them. [supercell.com](https://supercell.com/en/careers/why-you-might-love-it-here/)

## Strategic Focus
- **Deepening existing games**: Continuously improving live titles with new features, events, and community engagement.
- **Creating new genres**: Aiming to “expand the audience for smaller ‘niche’ game concepts” and invent experiences players haven’t seen before.
- **Global growth**: Strengthening presence in Eastern markets (Korea, Japan, China) via local offices and partnerships.
- **Staying small**: Explicit goal to keep the company lean (currently ~928 people) to preserve speed and flexibility. [supercell.com](https://supercell.com/en/about-us/)

## Why Work Here
- **Culture**: Values of Independence & Responsibility, Ambition & Risk-taking, Humility & Kindness, and “Clear is Kind” feedback. [supercell.com](https://supercell.com/en/careers/why-you-might-love-it-here/)
- **Work model**: Hybrid, onsite, and fully remote options available depending on role and location. Remote work possible from Finland, Sweden, Denmark, Germany, Spain, and countries with offices. [supercell.com](https://supercell.com/en/careers/joining-supercell/)
- **Relocation**: Full relocation support for individuals and families (including pets), language classes, spouse network, and onboarding buddy system.
- **Perks**: Monthly onboarding sessions in Helsinki for all new hires, transparent open offices, and a focus on “best teams, biggest impact, nothing in your way.”
- **Engineering culture**: Small, empowered teams; engineers own product decisions; emphasis on server, engine, and client programming roles with significant responsibility. [supercell.com](https://supercell.com/en/careers/)

## Sources
1. [supercell.com – Home](https://supercell.com/en/)
2. [supercell.com – About Us](https://supercell.com/en/about-us/)
3. [supercell.com – Careers](https://supercell.com/en/careers/)
4. [supercell.com – Joining Supercell](https://supercell.com/en/careers/joining-supercell/)
5. [supercell.com – Why You Might Love It Here](https://supercell.com/en/careers/why-you-might-love-it-here/)

## Other roles at Supercell

- [Marketing Creative Lead](https://feeny.ai/job/marketing-creative-lead-supercell-helsinki-6s76950hhee2) — Helsinki, Finland
- [Studio Tools Lead](https://feeny.ai/job/studio-tools-lead-supercell-helsinki-0440nmpx0gp0) — Helsinki, Finland
- [Senior Match-3 Designer, New Game](https://feeny.ai/job/senior-match-3-designer-new-game-supercell-london-edtrwg0gn8z1) — London, United Kingdom
- [Senior Software Engineer, Supercell ID (Client SDK)](https://feeny.ai/job/senior-software-engineer-supercell-id-client-sdk-supercell-helsinki-wjg0r0ym6wa5) — Helsinki, Finland
- [Quality Engineering Lead](https://feeny.ai/job/quality-engineering-lead-supercell-helsinki-43pc6nb07fc3) — Helsinki, Finland
- [Team Support](https://feeny.ai/job/team-support-supercell-london-357y0g3xr114) — London, United Kingdom
- [Senior Level Artist, Project R.I.S.E](https://feeny.ai/job/senior-level-artist-project-r-i-s-e-supercell-shanghai-y1ghap6ntv3m) — Shanghai, China
- [Product Lead, Game Engine](https://feeny.ai/job/product-lead-game-engine-supercell-helsinki-5m0y5zq5hn3d) — Helsinki, Finland
- [MarTech Engineer](https://feeny.ai/job/martech-engineer-supercell-helsinki-t6nak2pn70ga) — Helsinki, Finland
- [Marketing Data Science Lead](https://feeny.ai/job/marketing-data-science-lead-supercell-helsinki-8am8d94vscxj) — Helsinki, Finland