---
title: 'Marketing Lead at Recharged'
canonical: 'https://feeny.ai/job/marketing-lead-recharged-new-york-yxtw12g9ea41'
type: 'job'
last_seen: '2026-10-17'
---

# Marketing Lead at Recharged

- **Company:** Recharged
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-12-04
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.gem.com/recharged/am9icG9zdDpTPQlvq0s6bG2vv2UzeB-I

## Job description

## About Recharged

Recharged is a rapidly growing company on a mission to accelerate electric vehicle (EV) adoption with the first end-to-end e-commerce marketplace designed specifically for used EV buyers and sellers.

## The Role

- We're hiring our first full-stack marketer to own, build, and scale our entire growth engine. You'll partner directly with the founders to drive customer acquisition across all channels—paid, organic, channel partnerships, and everything in between. We need someone who can build the playbook and start executing on it at a high level.
- You'll be responsible for acquiring both EV buyers and sellers, launching in new markets, and optimizing our entire funnel from awareness to conversion – all while being a thoughtful steward of the Recharged brand.

## What you’ll own

Full-Funnel Growth Strategy

- Partner with founders to set growth targets, build forecasts, and allocate budget across channels
- Own the P&L for marketing spend, tracking CPL by channel and optimizing CAC across the buyer and seller funnels
- Drive both short-term performance (paid acquisition) and long-term defensibility (e.g. SEO, brand)
- Execute across omnichannel opportunities that drive traffic and conversion both online and to our Experience Centers.

Channel Execution

- Manage, scale, and audit proven channels while launching and testing new ones
- Partner with engineering to support a programmatic SEO strategy and establish content authority around EV-related topics
- Explore potential channel partnerships to expand reach and new customer bases

Market Expansion

- Lead GTM marketing strategies for new geographic launches, from awareness campaigns to local market penetration
- Support new Experience Center openings with launch campaigns

Product Marketing & Conversion

- Partner with founders and engineering to launch new products that drive increased conversion
- Build and optimize funnels and flows across our marketplace, analyzing performance and analytics data to continuously improve
- Craft positioning and messaging that ensures our value proposition drives meaningful conversion
- Support social media customer education content that demystifies EV ownership, builds confidence in used EV purchases, and strengthens our brand

Marketing Operations & Analytics

- Work closely with engineering to architect our marketing tech stack and attribution systems
- Design and execute email campaigns, drip sequences, and lifecycle marketing programs, including understanding and optimizing existing drip campaigns and workflows in Hubspot to nurture leads, automate outreach, and drive conversion
- Partner with engineering for conversion optimization across the digital experience
- Collaborate with social media team to track organic mix and support content strategy
- Establish KPIs, dashboards, and reporting cadences to measure performance, identify bottlenecks, and iterate rapidly
- You live in the data: complete cohort analysis, A/B testing, and multi-touch attribution, etc.

## Team & Vendor Management

- Know when to hire, bring in vendor / agency support, or roll up your sleeves as a member of a scrappy team, whether that's launching a new performance channel or creating compelling campaign creatives
- Leverage the latest AI tools to supplement your workflows and processes, and select the right tools
- Build systems and processes that enable scale without sacrificing quality, speed, or CAC

## About You

## Experience & Background

- 5+ years in marketing roles, ideally across various marketing functions with direct-to-consumer experience
- Deep expertise in paid performance marketing: you've personally launched, optimized, and scaled successful campaigns (and experience with related platforms – GA4, Google Ads, Meta, etc.)
- Experience in early-stage or high-growth startups where you wore multiple hats and moved fast
- Track record of leading growth initiatives and P&L ownership

## Skills & Mindset

- Data-obsessed: you make decisions based on cohort analysis, LTV models, and incrementality tests. Highly analytical with strong technical skills in Excel/Sheets/BI/Analytics tools (e.g. Looker, PostHog – and whatever else you prefer using!)
- Technical fluency: you understand tracking pixels, UTM structures, attribution models, and can partner effectively with engineers to build what's needed
- CRM expertise: you understand sophisticated workflows in HubSpot (or similar) to automate nurture, scoring, lead routing, and handoff to sales, and are capable of building out multi-touch attribution tracking
- SEO & content strategy experience: you know how to build organic flywheels through keyword research, content creation, and technical optimization
- Comfortable with ambiguity: in an early-stage environment, priorities shift and you'll need to triage ruthlessly while maintaining a bias to action
- Ownership mentality: you ruthlessly identify opportunities, build plans, and execute
- Default to leveraging AI tools to operate efficiently and move quickly before defaulting to hiring or outside support
- Executive communication: you can present strategy and results to leadership team members and investors confidently
- Process-oriented but pragmatic: you build systems that scale without over-engineering
- Bonus points for experience in automotive, mobility, or marketplace businesses, and interest in electrification or the EV market

## Why This Role

- Build the marketing function from scratch at a company with proven product-market fit
- Own the entire marketing strategy with direct access to founders, engineering, and sales resources
- Autonomy to experiment, test new channels, and shape the trajectory of a fast-growing business with a strong brand
- Work on a mission that matters: simplifying electric vehicle ownership by providing a world-class experience to EV buyers and sellers
- Join a small, high-trust team in a startup environment where your work has immediate, visible impact
- Competitive equity package in a rapidly growing Series A-stage company

## Compensation & Benefits

- Salary: $120,000 - $180,000 base, depending on experience (not including bonus opportunities)
- Equity: Competitive equity package that makes you a true stakeholder in the company's success
- Benefits: Comprehensive health benefits package

## Equal Opportunity Employer

Recharged is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

## About Recharged

## Company Overview
- **One-liner**: Recharge is the world’s leading subscription management platform that helps ecommerce brands set up, manage, and grow subscription revenue.
- **Entity Type**: Private (Series B; $277M total funding)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2014
- **Founders**: Oisin O’Connor (CEO) and Mike Flynn (CTO)

## Core Business
- **Primary industry/industries**: Subscription Commerce / Ecommerce SaaS
- **Target customers**: B2B – mid-market and enterprise direct-to-consumer (DTC) brands; 20,000+ merchants including quip, Dr. Squatch, Blueland, Estrid, Oats Overnight, Bobbie
- **Mission or purpose statement**: “Make retention better for everyone” by simplifying subscription management and maximizing customer lifetime value.

## Products & Services
- **Recharge Platform (SaaS)**: Full-stack subscription management including no-code customer portals, dynamic bundles, personalized offers, churn reduction tools, and analytics. Integrates with Shopify, BigCommerce, and other ecommerce ecosystems.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual Revenue ~$41M (as of latest available data); Total Funding $277M (Series A $50M led by Summit Partners in 2020, Series B $227M in 2021)
- **Notable Investors/Partners**: Summit Partners (lead Series A), additional undisclosed investors in Series B. Key brand partners include quip, Dr. Squatch, Blueland, Estrid, Oats Overnight, Bobbie, Gainful, LOLA, Chamberlain Coffee.
- **Growth Signals**: Powers subscriptions for 100+ million shoppers; launched 150+ product updates in the past year; headcount of ~335 employees distributed across 14 countries (US, Canada, UK, Colombia, Uruguay); 28k+ LinkedIn followers with 28% yearly growth.

## Competitive Advantages
- **Scale & data moat**: Processes data from over 100 million shoppers, enabling continuous product innovation.
- **Platform stickiness**: Deep integrations with leading ecommerce platforms and a no-code portal that reduces merchant operating costs.
- **Brand trust**: Trusted by 20,000+ brands, many of which are high-growth DTC leaders.
- **Engineering focus**: Relentless product innovation (150+ updates/year) and performance engineering for high-volume subscription operations.

## Strategic Focus
- **Retention-led commerce**: Continuing to evolve the platform to help merchants acquire, retain, and maximize customer lifetime value.
- **International expansion**: Growing presence in UK, Canada, and other markets (evidenced by hiring for UK-based Customer Success Manager).
- **Product expansion**: Adding new capabilities for dynamic offers, bundles, and subscriber delight features.

## Why Work Here
- **Culture**: Certified Great Place to Work (Feb 2025) – 92% of employees say it’s a great place to work (vs. 57% typical US company). Rated in the top 5% of similar-sized companies on Comparably.
- **Work model**: Remote-first with a monthly remote-life stipend (covers wellness, coworking, subscription products). Team retreats (past locations: Montreal, San Diego, Vail, Seattle).
- **Benefits**: Competitive salaries, equity packages, 401(k)/RRSP/Workplace Pension with company match; 100% medical premium coverage for individuals, 100% dental & vision for team members and dependents; flexible PTO with select company-wide summer days off; 16 weeks paid parental leave.
- **Engineering culture**: Focus on performance at scale, constant innovation (150+ updates/year), and collaboration across distributed teams.
- **Open roles (as of search)**: Senior Customer Success Manager (UK), Senior Data Engineer, Engineering Manager (Security), Customer Success Manager (remote/Toronto), Technical Support Engineer (EST).

## Sources
1. [getrecharge.com/careers](https://getrecharge.com/careers/)
2. [getrecharge.com/about](https://getrecharge.com/about/)
3. [linkedin.com/company/getrecharge](https://linkedin.com/company/getrecharge)
4. [greatplacetowork.com/certified-company/7037299](https://www.greatplacetowork.com/certified-company/7037299)
5. [comparably.com/companies/recharge-payments](https://www.comparably.com/companies/recharge-payments?open=claim)

## Other roles at Recharged

- [Full-Stack Software Engineer](https://feeny.ai/job/full-stack-software-engineer-recharged-new-york-w1sn30m0bsnw) — New York, NY
- [Marketing Lead](https://feeny.ai/job/marketing-lead-brevo-paris-4w2am2g5cvb5) — Paris, France
- [Marketing Lead](https://feeny.ai/job/marketing-lead-handshake-nashville-ft3br6nsqvnz) — Nashville, TN
- [Marketing Lead](https://feeny.ai/job/marketing-lead-light-austin-z9tj2cwmf5qg) — Austin, TX
- [Marketing Lead](https://feeny.ai/job/marketing-lead-trigger-dev-or-sd7n2jharx05) — OR, United Kingdom
- [Marketing Lead](https://feeny.ai/job/marketing-lead-opslevel-toronto-jzy4rz14bav3) — Toronto, Canada
- [Marketing Lead](https://feeny.ai/job/marketing-lead-omaze-london-ryegdw27fsbc) — London, United Kingdom
- [Marketing Lead](https://feeny.ai/job/marketing-lead-checker-brazil-0mdswcat4ze8) — Brazil
- [Marketing Lead](https://feeny.ai/job/marketing-lead-humble-robotics-san-francisco-bhzdrxcvmxgs) — San Francisco, CA
- [Marketing Lead](https://feeny.ai/job/marketing-lead-ixl-learning-london-wzz3neskk39m) — London, United Kingdom