--- title: 'Marketing Lead (Social Media) at Key to Web3' canonical: 'https://feeny.ai/job/marketing-lead-social-media-key-to-web3-remote-6ajenfhzryzr' type: 'job' last_seen: '2026-09-12' --- # Marketing Lead (Social Media) at Key to Web3 - **Company:** Key to Web3 - **Location:** Remote - **Employment:** full-time - **Work type:** remote - **Posted:** 2024-11-15 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.gem.com/key-to-web3/am9icG9zdDrHtGLmGaVoynGw4hb3jpxx ## Job description ## Key Responsibilities - Develop comprehensive social media strategies that align with overarching goals and objectives. Utilize performance data to refine and optimize campaigns across platforms, ensuring they resonate with target audiences and stay ahead of trends. - Establish and manage efficient social team workflows to support strategic outputs across campaigns. - Plan, manage, and execute social media campaigns for multiple clients, ensuring timely delivery within budget and strategic alignment. - Collaborate with creative teams to ensure all assets are aligned with strategy and meet brand standards. - Work with internal teams, including growth and community teams, and external partners to ensure cohesive execution of strategies. - Engage with influencers and partners in the Web3 space. Support community managers in leveraging networks to enhance engagement. - Use analytics tools to monitor campaign performance, prepare regular reports highlighting ROI and key metrics, and refine strategies accordingly. - Serve as the main contact for social media strategy, fostering strong client relationships to ensure satisfaction and long-term collaboration. - Create systems for streamlined management of social media accounts, including scheduling, posting, and engagement. ## Key Qualifications - Proven leadership experience in social media management with Web3 projects - Proficiency in managing social platforms like Twitter, LinkedIn, YouTube, TikTok, and Twitch (experience with Farcaster and Lens is preferred). - Strong project management skills, with the ability to handle multiple campaigns. - Excellent collaboration skills, with experience working across growth, community, and creative teams. - Expertise in influencer engagement and community management. - Strong analytical skills to drive data-informed decisions. - Experience with social media analytics and campaign management tools. - Exceptional written and verbal communication skills. ## About Key to Web3 ## Company Overview - **One-liner**: Key to Web3 is an elite global recruitment and consulting agency specializing in placing talent across Web3, crypto, blockchain, gaming, fintech, AI, aerospace, maritime, and other emerging technologies. - **Entity Type**: Private (Partnership; bootstrapped) - **Headquarters**: Austin, Texas, United States - **Founded**: 2023 - **Founders**: Sarah Otsuki ## Core Business - **Industries**: Staffing and Recruiting (specialized in emerging technology sectors) - **Target Customers**: B2B – companies of all sizes, from startups to Fortune 500s, seeking specialized talent in blockchain, crypto, Web3, AI, gaming, fintech, compliance, aerospace, and maritime. - **Mission**: To connect top talent with cutting-edge opportunities and proactively shape the job market in emerging technology sectors. ## Products & Services - **Global Recruitment Services**: End-to-end talent placement for roles such as software engineers, smart contract developers, growth marketers, technical writers, and business development managers. Focus on hard-to-fill positions in Web3, crypto, AI, and related fields. - **Consulting & Advisory**: Strategic guidance for companies scaling teams in emerging tech, leveraging the founder’s decade of experience and extensive global network. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private, small agency) - **Key Metric**: Total headcount of 3 employees (as of mid‑2026); 9,318 LinkedIn followers. - **Notable Investors/Partners**: No external investors; operates as a partnership. Works with clients ranging from startups to Fortune 500 companies. - **Growth Signals**: Despite a 28.6% monthly headcount decline (likely normal fluctuation in a micro‑agency), the company maintains active hiring for 29+ open remote roles (as of June 2026), indicating ongoing client demand. The founder has a strong personal brand and the company regularly attends industry events (e.g., Permissionless IV by Blockworks). ## Competitive Advantages - **Deep Niche Specialization**: Focus exclusively on emerging technology verticals (Web3, crypto, blockchain, AI, gaming, fintech) where traditional recruiters lack domain expertise. - **Founder‑Led Expertise**: Sarah Otsuki brings over a decade of experience and a global network, enabling the agency to source rare talent and build high‑performing teams. - **Flexible, Remote‑First Model**: Operates with a lean, distributed team (US and Czechia) and offers fully remote roles to clients, aligning with the remote‑native nature of many Web3 companies. ## Strategic Focus - **Current Priorities**: Expanding recruitment services into adjacent emerging tech sectors (aerospace, maritime, AI) while deepening its core Web3 and crypto talent pipeline. Actively building brand presence through industry events and LinkedIn engagement. - **Direction for Growth**: Scaling the agency’s capacity to handle larger client engagements, likely by adding more recruiters and consultants while maintaining a boutique, high‑touch service model. ## Why Work Here - **Culture Highlights**: A startup‑style, lean team environment where every member has significant ownership. Emphasis on innovation, technology, and shaping the future of work in emerging industries. - **Remote/Hybrid Policy**: Fully remote‑friendly; the team is distributed across the US and Czechia, and the company actively hires for remote roles globally. - **Notable Perks**: Opportunity to work at the intersection of cutting‑edge technologies, direct mentorship from a founder with deep industry connections, and exposure to high‑growth startups and Fortune 500 clients. - **Engineering Culture**: Recruiters and consultants work closely with technical talent; the agency itself is small and agile, offering a chance to wear multiple hats and directly impact client outcomes. ## Sources 1. [LinkedIn – Key to Web3](https://www.linkedin.com/company/keytoweb3) 2. [Key to Web3 – Founder Page](https://keytoweb3.io/founder) 3. [TapTalent – Key to Web3 Agency Profile](https://taptalent.ai/recruitment-agencies/key-to-web3-recruitment-agency-profile/) 4. [RemoteFront – Key to Web3 Remote Jobs](https://www.remotefront.com/companies/key%20to%20web3) ## Other roles at Key to Web3 - [Business Development](https://feeny.ai/job/business-development-key-to-web3-remote-ybkbggnvgzcz) - [Applications Engineer](https://feeny.ai/job/applications-engineer-key-to-web3-texas-dmq0y0t0rb2n) — Texas - [Data Engineer](https://feeny.ai/job/data-engineer-key-to-web3-texas-5m98gk7r80r7) — Texas - [Social Media Manager](https://feeny.ai/job/social-media-manager-key-to-web3-remote-m3g6npg0tw88) - [Lead Software Engineer](https://feeny.ai/job/lead-software-engineer-key-to-web3-remote-cfyaj5t1qcpm) - [CTO](https://feeny.ai/job/cto-key-to-web3-remote-sbt7s3ev76wy) - [QA Engineer](https://feeny.ai/job/qa-engineer-key-to-web3-remote-ekyk5f337r6p) - [Protocol Engineer (Solana/Move)](https://feeny.ai/job/protocol-engineer-solana-move-key-to-web3-remote-p6wwfxnqws63) - [Business Development (institutional Sales)](https://feeny.ai/job/business-development-institutional-sales-key-to-web3-remote-63kj4q6n48ew) - [Deal Analyst](https://feeny.ai/job/deal-analyst-key-to-web3-remote-80enw615dr3n)