---
title: 'Marketing Lead at Thera'
canonical: 'https://feeny.ai/job/marketing-lead-thera-new-york-p51g3rkr9bpr'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing Lead at Thera

- **Company:** Thera
- **Location:** New York, NY
- **Compensation:** $80k–$150k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-29
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/thera/19fdbdec-54b4-4455-b033-dcfa002ebbd9

## Job description

🚀 Marketing Lead, Thera (NYC, in-person)

Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.

We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.

You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.

📍 NYC, 5 days/week

## Why we started Thera

Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.

Backed by YC, 10X Founders, Zillionize, and Amino Capital.

## What you'll own

- Top of funnel demand generation
- Paid ads across search, social, and new channels
- In-person events, field marketing, and partnerships
- Product launches and new product storytelling
- Brand voice, messaging, and positioning
- Creative experiments including stunts and viral moments
- Marketing attribution and pipeline influence

What success looks like

- Consistent inbound leads that convert
- Clear link between marketing and pipeline
- Events that drive real conversations, not just swag
- Fast launches with real customer pull
- A brand people recognize and talk about

## About you

- 4 to 7+ years in marketing, ideally at fast-moving startups
- Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
- Strong storyteller with a sharp instinct for brand voice
- Comfortable owning experiments end-to-end
- Bias toward action, speed, and high standards

Not a fit if

- You want a pure management role or need a big team to operate
- You avoid ambiguity or measurable outcomes
- You're not willing to be in-person in NYC

## Why Thera

- Room to experiment and move fast
- Direct ownership of outcomes
- A product people actually like
- Support for creative risks that work

Read more about our cultural principles: https://www.getthera.com/principles

## About Thera

## Company Overview
- **One-liner**: Thera is a payroll and global employment platform that combines US payroll, contractor payments, and Employer of Record (EOR) services with a rewards program that lets users earn points redeemable for travel and services.
- **Entity Type**: Private (Seed-stage; Y Combinator S22)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Akhil Reddy (CEO)

## Core Business
- **Primary industries**: Payroll & Benefits, Global Employment (EOR), Contractor Management, Fintech
- **Target customers**: B2B – startups, small businesses, and global teams that need to hire and pay employees and contractors across multiple countries
- **Mission or purpose**: “The most rewarding payroll platform. Ever.” – making payroll and global hiring simple, compliant, and engaging through a points-based rewards system.

## Products & Services
- **US Payroll**: Run multi-state payroll with automated tax filings, state registrations, and compliance. Onboarding in 1–3 days.
- **Contractor Management**: Pay independent contractors in 150+ countries with best exchange rates, 8 payout methods, and same-day withdrawals. Contractors earn points on payouts.
- **Employer of Record (EOR)**: Hire employees in 150+ countries without setting up legal entities. Handles compliance, tax filings, and benefits administration.
- **Benefits Administration**: Automates health insurance, retirement plans, and statutory benefits that meet local requirements.
- **Thera Points Rewards**: Users (both employers and contractors) earn points on payroll/payouts that can be redeemed for flights, hotels, and services.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of $8.1M (across 2 seed rounds: $4.0M in Aug 2022 and $4.0M in Aug 2024, plus a smaller $125K seed in Mar 2022)
- **Notable Investors/Partners**: Y Combinator (Batch S22); 10+ investors in the 2024 seed round (names not publicly listed). Banking services provided by a partner bank.
- **Growth Signals**: 23 employees (+18.8% YoY), 4 active job postings, monthly job postings up 33.3% YoY. LinkedIn followers grew 23.1% in the past year. Expanding engineering, marketing, and GTM teams.

## Competitive Advantages
- **AI-native payroll engine** that automates tax calculations, filings, and regulatory changes across jurisdictions.
- **Points-based rewards system** – a unique differentiator that turns a commodity (payroll processing) into an engaging, value-adding experience for customers and contractors.
- **Speed of onboarding** – most customers go live in 1–3 days, with data migration handled by Thera.
- **Dedicated Slack support** – 24/7 access to real people for payroll, compliance, and technical questions.
- **Full-stack global employment** – US payroll, international EOR, and contractor payments in one platform, reducing vendor fragmentation.

## Strategic Focus
- Build an “AI-native Finance OS” that unifies payroll, AP/AR, and payment solutions for global teams.
- Deepen EOR capabilities and expand into more countries (currently 150+).
- Continue scaling the rewards program to drive customer acquisition and retention.
- Grow engineering and product teams to accelerate platform automation and AI features.

## Why Work Here
- **Founding team** from Palantir and Amazon – strong engineering culture and high standards.
- **Y Combinator-backed** (S22) – fast-paced, iterative environment with a “Move Fast” principle.
- **Culture principles** (“Thera 10”) emphasize customer obsession, excellence, and speed – “simple to remember, hard to live up to.”
- **Remote/hybrid**: HQ in New York, NY (1460 Broadway) with offices in India and Serbia. Roles listed include both NYC-based and remote options.
- **Growth opportunity**: Early-stage company (23 people) with 4 open roles – chance to have outsized impact and shape product and culture.
- **Perks**: Thera Points rewards for contractors; employees likely benefit from the platform’s own benefits administration.

## Sources
1. [getthera.com](https://www.getthera.com/)
2. [getthera.com/principles](https://www.getthera.com/principles)
3. [jobs.ashbyhq.com/thera](https://jobs.ashbyhq.com/thera)
4. [linkedin.com/company/getthera](https://www.linkedin.com/company/getthera)
5. [ycombinator.com/companies/thera/jobs](https://www.ycombinator.com/companies/thera/jobs)

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