---
title: 'Marketing Lead at Unto Labs'
canonical: 'https://feeny.ai/job/marketing-lead-unto-labs-84xj75thrvxm'
type: 'job'
last_seen: '2026-11-06'
---

# Marketing Lead at Unto Labs

- **Company:** Unto Labs
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-18
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/unto-labs/1dea0439-a09a-4d1e-823f-987f04ed18c7

## Job description

## About Unto Labs

Unto Labs delivers products that change how individuals interact with their money. We're developing the open standards for the Thru blockchain (thru.org). We solve problems at the intersection of developers, enterprise, and consumer needs. We're building the next generation of blockchain technology, from core consensus primitives to performance-tuned networking stacks, on commodity servers.

## About the Role

We are seeking a driven and strategic Founding Go-to-Market (GTM) leader to define and tell Unto Labs’ story. You will own the development and refinement of our marketing strategy, furthering our brand narrative, crafting messaging for deeply technical & financial products, and leading the charge on campaigns to engage wide-ranging audiences, including developers, partners, and the general public. You’ll collaborate across engineering, product, and creative to position Unto Labs as a leading infrastructure provider and distinctive technology brand.

## Responsibilities

- Define and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream stakeholders.
- Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives.
- Build scalable content and communication systems across web, social, and advertising channels/
- Translate complex technical concepts from consensus protocols, cryptography, distributed systems into clear and compelling stories that resonate with both crypto-native and mainstream audiences.
- Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia.
- Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' and Thru's unique value.
- Drive GTM initiatives including partnerships, event presence, and outreach.
- Measure and analyze marketing efforts to optimize reach and effectiveness.

## Qualifications

- 5+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations.
- Proven ability to shape messaging for highly technical products and communicate to broad audiences.
- Experience building out creative and memorable marketing campaigns and brand strategy from an early stage.
- Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
- Excellent written, verbal, and visual communication skills.
- Comfortable working in a fast-paced, dynamic startup environment.

## Nice to Have

- Experience with video production, design, or multimedia storytelling
- Familiarity with blockchain, crypto, or distributed systems
- Portfolio demonstrating brand, campaign, or product marketing

Why Join Us?

- Shape and own the GTM and marketing function at a company at the frontier of distributed systems, financial, and blockchain innovation.
- Collaborate with a founding team of world-class engineers to define the voice of groundbreaking technology.
- Influence company direction as an early hire with room to grow.
- Work with top-tier tools and budgets in a flexible, supportive environment.

## Compensation and Benefits

- Competitive salary and significant equity upside
- Flexible work environment
- Unlimited vacation policy
- Health insurance
- Hardware and tool allowance
- Conference and learning budget

## About Unto Labs

## Company Overview
- **One-liner**: Unto Labs is building Thru, a next-generation base-layer blockchain that applies high-performance computing principles to achieve unprecedented scale.
- **Entity Type**: Private (Seed stage – $14.4M raised)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Liam Heeger and Will Yoo

## Core Business
- **Primary industries**: Blockchain infrastructure, decentralized finance (DeFi), distributed systems
- **Target customers**: Developers and projects building on a high-performance Layer‑1 blockchain (B2B/developer‑focused)
- **Mission/purpose**: Pushing the physical limits of distributed systems to create a high‑performance, accessible base layer for the next generation of decentralized applications.

## Products & Services
- **Thru**: A next‑generation Layer‑1 blockchain that uses a highly accessible virtual machine based on the RISC‑V standard. Designed for extreme performance by applying high‑performance computing (HPC) principles to distributed systems. The platform is intended for developers seeking low latency and high throughput.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding – **$14.4M** (Seed round, April 2025)
- **Notable Investors/Partners**: Framework Ventures (led the seed round), Electric Capital
- **Growth Signals**: 
  - 7 employees (100% YoY growth)
  - LinkedIn followers grew 273.6% year‑over‑year (269 followers)
  - Monthly website traffic grew 18.1% (915 visits/month)
  - 6 active job openings as of mid‑2025 (up 500% quarter‑over‑quarter)
  - Physical office in San Francisco; presence in Canada and Mexico

## Competitive Advantages
- Built on the RISC‑V instruction set, making the virtual machine more accessible and open compared to proprietary VM designs.
- Founders and early team come from high‑profile distributed‑systems backgrounds (e.g., Jump Crypto’s Firedancer, Solana core engineering).
- Focus on extreme performance (“pushing the limits of distributed systems”) differentiates Thru from other Layer‑1s that prioritise other trade‑offs.
- Backed by top‑tier crypto VCs (Framework Ventures, Electric Capital), signalling strong institutional confidence.

## Strategic Focus
- **Current priority**: Launch and scale the Thru blockchain – hiring across engineering, design, marketing, and platform/devops to build out the ecosystem.
- **Direction**: Continue to apply HPC techniques to blockchain design and attract developers to the RISC‑V‑based L1. Early legal challenges (Jump Crypto lawsuit) indicate a competitive, fast‑moving environment.

## Why Work Here
- **Culture**: Small, highly technical team (7 people) where every employee has outsized impact. Emphasis on deep distributed‑systems knowledge and innovation.
- **Work environment**: **In‑office** in San Francisco (2261 Market St). The team values close collaboration to iterate on cutting‑edge infrastructure.
- **Perks & development**: Not detailed publicly, but as a well‑funded startup, likely includes equity, competitive compensation, and direct exposure to blockchain core development.
- **Engineering culture**: Ideal for engineers who want to build at the physical limits of computing – roles include Systems Engineer, Product Engineer, Design Engineer, Platform/DevOps Engineer.
- **Career opportunity**: Early‑stage hires can shape the technical direction of a potentially major infrastructure layer; fast growth trajectory.

## Sources
1. [untolabs.com](https://untolabs.com/)
2. [linkedin.com/company/unto-labs](https://www.linkedin.com/company/unto-labs)
3. [fortune.com](https://fortune.com/crypto/2025/04/29/unto-labs-fundraising-framework-ventures-electric-capital/)
4. [builtin.com/company/unto-labs](https://builtin.com/company/unto-labs)
5. [jobs.ashbyhq.com/unto-labs](https://jobs.ashbyhq.com/unto-labs)

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