---
title: 'Marketing Lead at WORKERBASE'
canonical: 'https://feeny.ai/job/marketing-lead-workerbase-munich-tgvastpfyhqq'
type: 'job'
last_seen: '2026-09-12'
---

# Marketing Lead at WORKERBASE

- **Company:** WORKERBASE
- **Location:** Munich, Germany
- **Employment:** full-time
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/workerbase/b3f95e8f-3609-44a9-a060-934c4512d683

## Job description

We are Workerbase - an ambitious team working on an innovative software platform that helps digitize manual working processes. So far, we gained trust with Fortune 500 companies such as Porsche, Siemens, Gazelle Bikes, and many others, who are using our platform to optimize their workflows. We raised our Series A with €10m in 2022 from top investors such as Point 9, Almaz Capital, Porsche Ventures. Now we need a Marketing Lead to help us reach the next milestone.🚀

⭐ What makes this role so great: Own and lead the marketing function at Workerbase 🙌

- You’ll take full ownership of all marketing activities - from strategy to hands-on execution

Drive measurable impact on growth 🚀

- You’ll be responsible for generating high-quality inbound leads, building campaigns, and turning marketing into a key business driver

Define how the world sees Workerbase 🗣

- You’ll craft and amplify our go-to-market message — online, offline, and on stage at industry events

Be part of something bold 🌍

- You’ll help shape a company that’s defining a new category and becoming the standard for how factories digitize work

🪄 What we will trust you with is:

- Full ownership of the marketing function
- Designing and executing online and offline campaigns
- Monitoring campaign performance, analyzing results, and improving based on insights
- Managing and growing the internal marketing team and external agencies
- Ensuring smooth marketing operations with a data-driven structure and clear reporting
- Defining our propositions and marketing messages in close collaboration with product, sales, and customer success
- Owning and optimizing our digital presence: including the website, content, and conversion flows
- Building and managing a scalable lead generation engine to ensure a steady stream of high-quality inbound leads
- Driving the entire funnel - from first touch to sales-accepted leads

🤝 We want YOU because:

- You have 5+ years of hands-on experience in B2B software marketing, with a clear track record of owning and scaling results
- You’re not just strategic - you execute. You build campaigns, write briefs, optimize pages, and track metrics
- You’ve owned the full marketing funnel and can talk us through how you’ve moved leads from click to close
- You’re passionate about how AI is reshaping the marketing playbook - you stay ahead of trends and already use it to achieve even better results
- Experience in enterprise software or the manufacturing industry is a strong plus
- You thrive on autonomy and ownership, and you build pragmatic processes that drive results
- You're fluent in English (German is a plus)
- You bring ambition, clarity, and confidence - and you're ready to take the stage as the face of marketing at Workerbase

🎁 Some more cool things WORKERBASE can offer you:

- The unique opportunity to drive a revolution in the manufacturing industry at Fortune 500 clients
- Great responsibility right from the start and the opportunity to shape where our business is going
- Growing team with diverse backgrounds to work with and learn from
- Flexible and hybrid work environment
- Jobrad
- Wellpass
- Competitive compensation
- Learning & Development Budget
- Cool central office in Munich and legendary company events
- Employee Stock Options to participate in the company’s success

## About WORKERBASE

## Company Overview
- **One-liner**: Workerbase provides a frontline execution layer for manufacturing, digitizing shopfloor operations with no-code workflows and AI-powered agents that bridge the gap between ERP systems and frontline workers.
- **Entity Type**: Private (Series A funded)
- **Headquarters**: Munich, Bavaria, Germany
- **Founded**: 2017
- **Founders**: Norman Hartmann (CEO), Thorsten Krueger (CRO), Hamid Reza Monadjem (CTO)

## Core Business
- **Industry**: Industry 4.0 / Manufacturing Operations / Frontline Digitization
- **Target Customers**: B2B – enterprise manufacturers (e.g., automotive, steel, industrial goods)
- **Mission**: To future-proof the production operations of the largest manufacturers in the world by turning data from ERP, MES, SCADA, and IoT into actionable tasks for frontline workers.

## Products & Services
- **Workerbase Platform**: A no-code digital operations platform that connects to 100+ out-of-the-box integrations (SAP, MES, SCADA, IoT sensors). Teams configure digital workflows, work instructions, and checklists without IT involvement, and deploy to any device (tablet, smartphone, industrial smartwatch, kiosk). Includes real-time analytics and OEE tracking. [workerbase.com](https://www.workerbase.com/en)
- **AI Agents** (five purpose-built agents):
  - **Find Agent**: Natural-language search across documents, checklists, videos, and internal knowledge.
  - **Knowledge Agent**: Converts videos, audio, or photos into structured digital work instructions.
  - **Troubleshooting Agent**: Real-time resolution steps for alarms and disruptions using error history and SOPs.
  - **Incoming Goods AI**: Scans delivery notes, matches to ERP orders, guides verification, and posts receipts.
  - **Data Collector Agent**: Step-by-step guided data capture during events with context-aware forms. [workerbase.com](https://www.workerbase.com/en)
- **Solution Modules**: Purpose-built for Production, Quality, Maintenance, and Logistics – each module includes digital work instructions, video SOPs, paperless batch/SAP, and downtime tracking.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Annual revenue of ~$2.5M (2025/2026 estimate) | Total funding of $13.1M across 5 rounds. [tracxn.com](https://tracxn.com/d/companies/workerbase/__NJbphZFoGMnHRWraxuNgKYmrE3M_lwfM1qtALgvWUmI)
- **Notable Investors**: Point Nine (led seed), Almaz Capital (led Series A), Porsche Ventures, Bayern Capital. [linkedin.com](https://de.linkedin.com/company/workerbase)
- **Growth Signals**: Customer logos include thyssenkrupp Rasselstein, GKN Powder Metallurgy, and Dan; recent series A of €10M (Oct 2022); growing AI agent portfolio; LinkedIn followers up 40.9% year-over-year. [workerbase.com](https://www.workerbase.com/en) | [linkedin.com](https://de.linkedin.com/company/workerbase)

## Competitive Advantages
- **Purpose-built AI agents** integrated directly into existing workflows (not bolted on) – live in days.
- **No-code workflow builder** allows operations teams to configure and iterate without IT projects.
- **Deep integration ecosystem** (SAP, MES, SCADA, IoT) with 100+ pre-built connectors.
- **Frontline-first design**: deploys to any device, works offline, and enforces steps at station level.

## Strategic Focus
- Expand AI agent capabilities to solve specific shopfloor problems (troubleshooting, knowledge capture, data collection).
- Help manufacturers meet sustainability goals through waste reduction and resource optimization. [workerbase.com](https://www.workerbase.com/en/about)
- Scale the platform from production to quality, maintenance, and logistics within the same customer base.
- Grow partner ecosystem and international presence (already in Germany, Spain, Tunisia).

## Why Work Here
- **Culture values**: Ownership, communication, continuous improvement, teamwork, and customer success driven.
- **Work policy**: Hybrid & flexible – trust-based, choose what works best for you. [workerbase.com](https://www.workerbase.com/en/careers)
- **Benefits**: Learning budget, JobRad bike leasing, subsidized gym/fitness memberships.
- **Team**: International, ambitious team passionate about Industry 4.0; high employee rating (4.6/5 on LinkedIn from 16 reviews) with strong marks for culture (4.4) and career development (4.5). [linkedin.com](https://de.linkedin.com/company/workerbase)
- **Roles open** (as of mid-2026): Senior Account Executive, Product Marketing Manager, Business Development Representative, Solution Consultant, Solution Engineer. [linkedin.com](https://de.linkedin.com/company/workerbase)

## Sources
1. [workerbase.com](https://www.workerbase.com/en) – Product & platform overview
2. [workerbase.com/about](https://www.workerbase.com/en/about) – Mission, founders, vision
3. [workerbase.com/careers](https://www.workerbase.com/en/careers) – Benefits, culture, hiring process
4. [linkedin.com](https://de.linkedin.com/company/workerbase) – Financials, funding, employees, news, reviews
5. [tracxn.com](https://tracxn.com/d/companies/workerbase/__NJbphZFoGMnHRWraxuNgKYmrE3M_lwfM1qtALgvWUmI) – Revenue, funding rounds, headcount breakdown

## Other roles at WORKERBASE

- [Solution Consultant (f/m/d)](https://feeny.ai/job/solution-consultant-f-m-d-workerbase-munich-078q5x9v1k8f) — Munich, Germany
- [Quereinstieg Vertrieb (d/w/m)](https://feeny.ai/job/quereinstieg-vertrieb-d-w-m-workerbase-munich-0tpzf2r0kx2p) — Munich, Germany
- [Business Development Representative](https://feeny.ai/job/business-development-representative-workerbase-munich-cj7tyv782dn8) — Munich, Germany
- [Senior Account Executive (f/m/d)](https://feeny.ai/job/senior-account-executive-f-m-d-workerbase-germany-pbpjv97wj11n) — Germany
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