--- title: 'Marketing Manager, Account-Based Experience — ANZ at AvePoint' canonical: 'https://feeny.ai/job/marketing-manager-account-based-experience-anz-avepoint-sydney-new-south-wales-jsj4my0t2jwr' type: 'job' last_seen: '2026-10-19' --- # Marketing Manager, Account-Based Experience — ANZ at AvePoint - **Company:** AvePoint - **Location:** Sydney New South Wales, Australia - **Posted:** 2026-10-06 - **Last confirmed live:** 2026-10-19 - **Apply:** https://www.avepoint.com/careers/job-detail?gh_jid=8168605 ## Job description ## About the Role We are seeking a Manager, Account-Based Experience - ANZ to serve as the primary marketing partner to the ANZ Sales organization. This role will work closely with Sales leadership and account teams to understand regional priorities, identify where marketing can have the greatest impact, and develop programs that strengthen account engagement, accelerate pipeline, and support revenue growth. This person will lead the regional Account-Based Experience strategy and serve as the bridge between Sales and the broader Marketing organization. They will communicate marketing plans to Sales, bring regional and account-level priorities back to Marketing, and coordinate support across demand generation, events, digital, partner marketing, customer marketing, content, and other teams. The ideal candidate is a commercially minded, data-driven marketer who builds credibility with Sales, translates business needs into meaningful marketing programs, and is comfortable moving between strategic planning and hands-on execution. ## Key Responsibilities - Sales Partnership: Serve as the primary marketing partner to ANZ Sales leadership and account teams, building a strong understanding of regional goals, territory priorities, account plans, and pipeline needs. - Sales and Marketing Alignment: Act as the bridge between ANZ Sales and the broader Marketing organization by communicating plans, gathering regional feedback, and coordinating support across teams. - Regional ABX Strategy: Develop and execute the ANZ ABX strategy across priority accounts, active opportunities, and strategic customer relationships. - Account Planning: Participate in account planning, pipeline reviews, QBRs, and regional sales meetings to identify where marketing can best support engagement and growth. - Regional Programs and Account Experiences: Lead regional programs, including trade shows, conferences, executive experiences, and tailored account activations, while maintaining a clear focus on engaging priority accounts and supporting pipeline goals. - Demand Generation Partnership: Partner with the global Demand Generation team to connect campaigns with ANZ sales priorities, target accounts, and pipeline needs, while ensuring Sales understands available programs and how to engage. - Account Insights and Personalization: Use intent data, account engagement, market intelligence, and seller feedback to identify opportunities and inform program strategy, messaging, and personalization. - Cross-Functional Coordination: Work across Demand Generation, Digital, Events, Content, Product Marketing, Partner Marketing, Customer Marketing, and RevOps to deliver coordinated support for direct and partner-led growth, including identifying opportunities for customer stories, video content, webinars, and other regional programs. - Performance Measurement: Measure account engagement, sourced and influenced pipeline, opportunity progression, and program ROI using platforms such as Power BI, 6sense, Marketo, and Dynamics. Translate results into clear recommendations and next steps. - Team Leadership: Manage and mentor at least one direct report, providing clear direction, supporting professional development, and ensuring high-quality execution. ## What You Will Bring to the Team We look for colleagues who value agility, passion, and teamwork—people who bring fresh ideas, take ownership, and want the opportunity to learn, grow, and make a measurable contribution. - 5+ years of B2B marketing experience, ideally within enterprise technology or SaaS. - Proven experience partnering with Sales leadership and account teams to support regional and account-level revenue priorities. - Experience developing and executing ABM or ABX programs, including account selection, personalization, multi-channel activation, and engagement measurement. - Demonstrated ability to create integrated marketing programs that contribute to account engagement, pipeline creation, and opportunity acceleration. - Strong understanding of the ANZ enterprise technology market, regional buyer behavior, and partner ecosystem. - Strong commercial judgment and the ability to translate sales priorities into clear marketing strategies and programs. - Experience using ABM, marketing automation, analytics, and CRM platforms such as 6sense, Marketo, Power BI, and Dynamics. - Strong analytical, communication, and project management skills, with the ability to manage multiple priorities and clearly present recommendations and results. - Experience working cross-functionally within a global, matrixed marketing organization. - Previous experience managing and developing at least one direct report. ## Benefits We Offer - Competitive market-based compensation. - Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC. - Work-life balance through a hybrid working model of three days per week in the office. - Generous PTO allowance, including specific AvePoint holidays such as Birthday Day, Family Day, Holiday Half Day, and Community Outreach Half Day. - Private health insurance. - Mobile phone plan reimbursement. - Tuition reimbursement. - Dedication Awards. - Employee Referral Program. - Novated leasing. - And much more! AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe diversity and inclusion drive our success and are at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue working toward creating a workforce that represents the diversity of our customers and communities. ## #LI-HR1 #LI-Hybrid ## #LI-DNI Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our [Privacy Notice](https://www.avepoint.com/company/privacy-notice). ## About AvePoint ## Company Overview - **One-liner**: AvePoint is a global leader in data security, governance, and resilience, providing a unified platform to help organizations protect, manage, and optimize their data across Microsoft, Google, Salesforce, and other collaboration environments in an AI-driven world. - **Entity Type**: Public (NASDAQ: AVPT) - **Headquarters**: Jersey City, New Jersey, United States - **Founded**: 2001 - **Founders**: The company was founded by a team of entrepreneurs; the journey began in a public library in Somerset, New Jersey. ## Core Business - Primary industry/industries: Enterprise SaaS (Data Security, Governance, and Resilience) - Target customers: B2B, heavily focused on Enterprise and Government (including highly regulated industries) - Mission or purpose statement: To enable organizations to confidently embrace the future of work by simplifying collaboration, securing data, and unlocking the potential of AI. Their platform, the AvePoint Confidence Platform, acts as the "Trust Layer" for modern data challenges. ## Products & Services - **[AvePoint Confidence Platform]**: A unified, cloud‑native SaaS platform that integrates data security, governance, and resilience. It addresses four core data challenges: 1. **Digital Sprawl**: Scalable backup and granular restore from a single platform. 2. **Legacy & Fragmented Data**: Full lifecycle management from creation to retirement, including discovery and cleanup of Redundant, Outdated, and Trivial (ROT) data. 3. **Overexposed Data**: Visibility and least-privilege access controls, automated policy reviews, and configuration drift remediation. 4. **Data Loss & Interruption**: Proactive security and compliance controls to mitigate reputational risk. - **Specialized Solutions**: The platform includes specific tools for Microsoft 365 Copilot analytics, workspace management (MyHub), and rapid cloud backup (Cloud Backup Express). - **Certifications & Compliance**: The platform is certified against major standards including ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, SOC 2 Type II, FedRAMP (Moderate), IRAP (Australia), and CSA STAR. ## Market Standing - **Valuation/Market Cap**: (Not publicly available from search results, but as a NASDAQ-traded company, this fluctuates. Check Yahoo Finance or a similar service for current data.) - **Key Metric**: Annual Revenue (Public) OR Total Funding (Private): **Public Company** - refer to SEC filings (10-K/10-Q) for the most recent quarterly/annual revenues. - **Notable Investors/Partners**: Deeply embedded partnership with **Microsoft** (has won the Global Microsoft Partner of the Year Award six times). Other key ecosystem partners include Google and Salesforce. - **Growth Signals**: - Serves **28,000+ customers** in **100 countries**. - Over **3,000 employees** globally, with a strategically distributed workforce (two-thirds in APAC). - Expanded FedRAMP authorization to include three new products in 2024. - Launched an **AI Lab in Singapore** in 2024 to drive industry-focused innovation. - Hosted across **14 global data centers**. ## Competitive Advantages - **Deep Microsoft Ecosystem Integration**: AvePoint is a long-standing, premier partner of Microsoft with one of the largest SaaS userbases in the Microsoft 365 ecosystem. Their history dates back to providing backup for SharePoint 2001. - **Comprehensive "Trust Layer"**: They are one of the few vendors to unify data security, governance, and resilience (backup & recovery) into a single platform, meeting the needs of highly regulated industries and governments. - **Highest Security Standards**: Holds extensive, globally recognized security and compliance accreditations (FedRAMP, SOC 2, ISO 27701, IRAP), making them a trusted partner for the public sector and regulated industries. - **Global Infrastructure & Support**: A strategically distributed global workforce and 14 data centers support data sovereignty requirements worldwide. ## Strategic Focus - **AI-Ready Data Governance**: Centered on the idea that AI is only as good as the data it uses. AvePoint focuses on helping organizations prepare, secure, and govern their data for AI adoption (e.g., providing benchmarking and analytics for Microsoft 365 Copilot). - **Serving the Public Sector**: Actively expanding its FedRAMP authorized product portfolio to capture more government business in the US and other regulated regions. - **Continued Platform Expansion**: Adding new analytics, workspace management, and rapid backup solutions to broaden the scope of the Confidence Platform. ## Why Work Here - **Award-Winning Culture**: Recognized as an **Inc. Best Workplace** (back-to-back), a **Built In Best Place to Work (2024)**, and a **Great Place to Work** (93% of US employees say it's a great place to work vs. 57% at a typical US-based company). Also received awards in the Philippines, Australia, and from kununu (Top 2025 Company). - **Culture & Values**: The company describes its culture with five core values and leadership behaviors: - **Ownership and Accountability** ("We take full accountability, set high standards...") - **Teamwork** ("promoting global collaboration and taking pride in helping, sharing, mentoring...") - **Agility** ("quick, informed decision-making... a growth mindset") - **Visionary and Practical** ("bold ideas... turning them into groundbreaking realities") - **Inclusive and Empathetic** ("Diversity is at the core of our success... fostering inclusive collaboration") - **Growth Trajectory**: With over 3,000 employees and a history of rapid growth, there are significant opportunities to make an impact and "craft your career." - **Global & Remote-Flexible**: Opportunities are available across **North America, APAC, and EMEA** in cities like Jersey City, New York, London, Singapore, Sydney, and many more. They also have remote positions in Poland and other locations. - **Entrepreneurial Spirit**: The company encourages a "builder" mindset, where employees are empowered to "seize" opportunities and take ownership. ## Sources 1. [Avepoint.com - Company Site](https://www.avepoint.com/) 2. [Avepoint.com - History Page](https://www.avepoint.com/history) 3. [Avepoint.com - Careers Page](https://www.avepoint.com/careers) 4. [LinkedIn - AvePoint](https://www.linkedin.com/company/avepoint) 5. 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