---
title: 'Marketing Manager at Andela'
canonical: 'https://feeny.ai/job/marketing-manager-andela-massachusetts-ndvxva0ahn5x'
type: 'job'
last_seen: '2026-09-04'
---

# Marketing Manager at Andela

- **Company:** Andela
- **Location:** Massachusetts
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-30
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/andela/0c0aec45-7420-4987-bf06-ea13556b7f9f

## Job description

About Andela:

At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 10 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.

As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.

Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.

Are you exceptional and hungry to work in a scaling business through transformation and growth? Join us and change the world.

## JOB SUMMARY

As the Marketing Manager, you will own the full scope of programs that deepen relationships with Andela’s clients, amplify the voice of the customer, and surface market intelligence that directly supports commercial growth. You will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, produce a robust bank of case studies and testimonials, and serve as the connective tissue between Andela’s client base and its broader go-to-market strategy.

You will operate as a strategic partner to Sales, Customer Success, and senior leadership — ensuring that the client perspective informs everything from product positioning to growth strategy. This role reports to the VP, Global Head of Marketing.

## EXCEPTIONAL LEADERSHIP

As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.

- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
- One team mentality: You break silos across teams. You put the company and mission first above your team alone.
- Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.

## KEY RESPONSIBILITIES

Client Marketing Strategy & Programs

- Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities.
- Serve as the internal champion for the client perspective — ensuring client voices shape product, marketing, and sales strategy.
- Partner closely with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities worth amplifying.
- Develop segmented marketing programs, events, and experiences for key client cohorts, supporting upsell, cross-sell, and renewal goals in close partnership with the revenue team.

Client Advisory Board

- Design, manage, and continuously evolve Andela’s Client Advisory Board (CAB), including membership strategy, meeting cadence, experience design, agenda development, and follow-through on commitments.
- Build strong, trusted relationships with CAB members and ensure the board serves as a meaningful forum for strategic dialogue between Andela leadership and key clients.
- Document and distribute insights from CAB sessions to relevant internal stakeholders, translating executive client feedback into actionable intelligence for the business.

Voice of the Customer & NPS

- Own Andela’s Voice of the Customer (VoC) program end-to-end, including survey design, distribution, analysis, and internal reporting.
- Lead client NPS strategy, tracking, and reporting — translating scores and verbatim feedback into clear, actionable recommendations for the business.
- Work cross-functionally to close the loop on client feedback, ensuring it reaches the teams best positioned to act on it and that clients feel heard.
- Establish a regular cadence of client insights reporting to senior leadership, surfacing trends, risks, and opportunities.

Market Insights & Commercial Support

- Synthesize client intelligence, competitive signals, and market trends to inform GTM strategy, messaging, and sales conversations.
- Collaborate with the External Relations team to develop and maintain a library of market insights that equip the commercial team to engage clients and prospects more effectively.
- Partner with product marketing and sales to ensure client insights are reflected in positioning, proposals, and client-facing materials.
- Serve as a strategic resource for the VP of Marketing and commercial leadership, providing a grounded, evidence-based view of the market as seen through the lens of Andela’s client base.
- Work with sales leaders to include market insights and Andela research in key client QBR presentations - looking to move beyond project status updates to forward-thinking planning.

Win/Loss Analysis

- Own Andela’s win/loss analysis program — designing the methodology, conducting or managing interviews, and synthesizing findings into clear, prioritized recommendations.
- Share win/loss insights regularly with sales leadership, product, and marketing to inform strategy, improve competitive positioning, and increase win rates.
- Identify patterns across wins and losses to surface systemic issues or opportunities, going beyond individual deal narratives to drive structural improvements.

Client Advocacy & Storytelling

- Build and maintain a robust, up-to-date bank of client testimonials, case studies, and success stories spanning industries, geographies, and use cases.
- Proactively identify clients who are strong candidates for advocacy activities, including speaking engagements, press opportunities, reference calls, and co-marketing initiatives.
- Manage Andela’s client awards nomination program — researching, writing, and submitting compelling nominations to industry awards on behalf of Andela’s clients and in recognition of client partnerships.
- Collaborate with content, PR, and brand teams to bring client stories to life across channels like the website and sales decks to events and social media.

## QUALIFICATIONS

## Experience

- 7+ years of B2B marketing experience, with at least 3 years in a client marketing, customer marketing, or customer advocacy role.
- Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program.
- Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact.
- Experience producing client case studies, testimonials, and customer advocacy content at scale.
- Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis.
- Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment.
- Prior experience at a high-growth technology or services company strongly preferred; experience in the talent, workforce, or staffing industry is a plus.

## Skills & Capabilities

- Exceptional storytelling and written communication skills.
- Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders.
- High emotional intelligence and relationship-building skills — experienced at building trust with executive-level clients.
- Excellent project management and organizational skills, with the ability to run multiple programs simultaneously.
- A proactive, owner mentality — you identify gaps and close them, and you bring others along with you.

## LOCATION

- While Andela is a fully remote organization, this role should be based in the US or UK.
- Some travel required for Client Advisory Board events, client visits, and industry conferences.

#LI-Remote

## #LI-NR1

## About Andela

## Company Overview
- **One-liner**: Andela operates a global talent marketplace and AI workforce platform that connects certified technologists with enterprises for hiring, training, and building production AI systems.
- **Entity Type**: Private (Series E, unicorn status at $1.5 billion valuation in June 2021)
- **Headquarters**: Lagos, Nigeria (remote-first company with employees in 22+ countries)
- **Founded**: 2014
- **Founders**: Jeremy Johnson, Iyinoluwa Aboyeji, Nadayar Enagesi, Brice Nkengsa, Ian Carnevale, and Christina Sass

## Core Business
- **Primary industry/industries**: Talent marketplace, AI workforce solutions, technology training and upskilling
- **Target customers**: B2B – global enterprises, scale-ups, and unicorns (Fortune 500 companies); also technologists seeking remote opportunities
- **Mission or purpose statement**: "We connect brilliance with opportunity" and "unlock human potential at scale" [andela.com](https://www.andela.com/)

## Products & Services
- **Andela Talent Cloud**: A unified platform to manage the complete global hiring lifecycle — sourcing, vetting, matching, and managing remote technologists.
- **Training as a Service (TaaS)**: Continuous pipeline of AI engineer cohorts trained and assessed to build, deploy, and operate production AI systems. Includes programs co-designed with partners like NVIDIA, Google, and GitHub.
- **AI System Development**: Model alignment (fine-tuning, RLHF, optimization), data readiness (ingestion, annotation, governance), and production AI systems (agentic AI, LLMOps, RAG, observability).
- **Upskilling for Enterprises**: Workforce training to reskill engineering teams for AI, covering LLM engineering, AI strategy, compliance, and leadership.

## Market Standing
- **Valuation/Market Cap**: $1.5 billion (unicorn status achieved June 2021) [andela.com/about](https://www.andela.com/about)
- **Key Metric**: Total funding raised – $384 million (Series A: $10M, Series B: $24M, Series C: $80M total, Series D: $100M, Series E: $200M) [andela.com/about](https://www.andela.com/about)
- **Notable Investors/Partners**: Spark Capital, Chan Zuckerberg Initiative, Generation Investment Management, Serena Ventures, Google, NVIDIA, GitHub
- **Growth Signals**: 
  - Network of 200,000+ technologists, 17,000 certified AI-native engineers, and 5.6M+ developers on Codewars platform
  - Served 650+ enterprise clients with global MSAs in 135+ countries
  - 300+ languages spoken in talent network
  - Appointed Carrol Chang as CEO in September 2024; leadership includes former Uber, Google Cloud, McKinsey executives

## Competitive Advantages
- **Proprietary talent pipeline**: Codewars behavioral data from millions of developers combined with a certified community trained specifically for AI roles — a "human compute layer" competitors cannot easily replicate.
- **Scale & diversity**: Talent in 135+ countries, 300+ languages, enabling linguistic and cultural coverage for global AI model training and deployment.
- **Training partnerships**: Co-developed curricula with NVIDIA, Google, and GitHub ensure engineers are production-ready on emerging technologies.
- **Full remote operating model**: Since February 2020, Andela has operated as a fully remote company, attracting top global talent and lowering overhead.

## Strategic Focus
- **AI-first direction**: Andela is pivoting heavily toward AI workforce solutions — delivering quarterly cohorts of AI engineers, offering training as a service, and building the infrastructure (e.g., Agentic AI, RAG, LLMOps) enterprises need for production AI.
- **Scaling the talent cloud**: Continue expanding the platform to manage hiring, training, and deployment of technical teams globally, with an emphasis on AI and cloud/DevOps.

## Why Work Here
- **Culture**: "Borderless opportunities" — fully remote roles, global team across 22+ countries; mission-driven with a focus on connecting brilliance with opportunity regardless of geography [enterprise.andela.com/careers](https://enterprise.andela.com/careers) [linkedin.com](https://www.linkedin.com/company/andela)
- **Remote/hybrid/office**: Fully remote (all roles)
- **Notable perks**: equity compensation, generous paid time off, parental and compassionate leave, technology stipend (bring your own device), quarterly Forma wellness stipend, opportunity for growth and professional development
- **Engineering culture**: Emphasis on AI, emerging tech, and continuous learning; work with partners like Google and NVIDIA; opportunity to solve complex problems at scale for Fortune 500 clients.

## Sources
1. [andela.com](https://www.andela.com/)
2. [andela.com/about](https://www.andela.com/about)
3. [enterprise.andela.com/careers](https://enterprise.andela.com/careers)
4. [jobs.ashbyhq.com/andela](https://jobs.ashbyhq.com/andela)
5. [linkedin.com](https://www.linkedin.com/company/andela)

## Other roles at Andela

- [Director, FP&A](https://feeny.ai/job/director-fp-a-andela-north-efnaqgcsd1rd) — North, United States
- [People Business Partner Director](https://feeny.ai/job/people-business-partner-director-andela-north-mcazg19xyypz) — North, United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-andela-united-kingdom-4rrc8yyvawxg) — United Kingdom
- [Social Media Specialist](https://feeny.ai/job/social-media-specialist-andela-north-2ja493ex8bd8) — North, United States
- [Director, External Relations](https://feeny.ai/job/director-external-relations-andela-north-hxcv25exxtp5) — North, United States
- [Sr Director, Revenue Marketing](https://feeny.ai/job/sr-director-revenue-marketing-andela-north-a6nwp23gd1g7) — North, United States
- [Senior Marketing Manager, Middle East and Africa](https://feeny.ai/job/senior-marketing-manager-middle-east-and-africa-andela-kenya-24cvh2wekj67) — Kenya
- [Marketing Manager, Europe](https://feeny.ai/job/marketing-manager-europe-andela-united-kingdom-hc6apm4tmbgw) — United Kingdom
- [Senior Manager, Partner Marketing](https://feeny.ai/job/senior-manager-partner-marketing-andela-north-y6qchezmdh5w) — North, United States
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-andela-north-dh80edv12phs) — North, United States