---
title: 'Marketing Manager at AppDirect'
canonical: 'https://feeny.ai/job/marketing-manager-appdirect-buenos-aires-pkk3psb17sch'
type: 'job'
last_seen: '2026-09-09'
---

# Marketing Manager at AppDirect

- **Company:** AppDirect
- **Location:** Buenos Aires, Argentina
- **Posted:** 2026-04-01
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/appdirect/jobs/8471725002

## Job description

## About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

## About the Portfolio Marketing Team

The Portfolio Marketing team supports AppDirect’s subsidiary Business Units by owning and executing integrated marketing aligned to each BU’s growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect’s vision of simplifying how technology is bought, sold, and managed. Portfolio marketers operate as embedded, BU-focused generalists — accountable for turning strategy into execution across channels and driving measurable business impact. While the team collaborates with Corporate Marketing discipline experts when appropriate, Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery. Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.

## About You

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit — Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

The position offers a hybrid schedule: you will work once a week onsite and four days on remote. Compensation package includes 15 paid working days (PTO) plus local holidays, comprehensive medical coverage (OSDE 310) for you and your dependents, reimbursement for elegible wellness activities, English lessons, global and local events participation, within other benefits.

(*) It's not a leadership position, it's an individual contributor.

What you’ll do and how you’ll have an impact

- Develop and execute integrated annual and quarterly marketing plans
- Own campaign strategy across digital, events, content, and enablement
- Lead product launches and go-to-market initiatives
- Establish campaign KPIs and measure performance against pipeline and revenue goals
- Translate business priorities into marketing programs with clear ROI expectations
- Manage and prioritize multiple initiatives simultaneously
- Oversee external contractors or agency partners when applicable
- Identify cross-sell and shared GTM opportunities across the portfolio
- Present marketing results and insights to BU stakeholders
- Continuously refine programs based on performance data and Voice of Customer insights

## What we’re looking for

- 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
- Experience owning marketing strategy for a product line, BU, or revenue segment
- Strong understanding of direct and/or channel go-to-market models
- Demonstrated ability to drive measurable pipeline impact
- Strong stakeholder management and prioritization skills
- Ability to balance autonomy with cross-functional collaboration
- Comfort presenting performance insights and recommendations
- Ownership mindset with strong business acumen
- Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows
- Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting
- Experience designing and executing A/B tests and performance experiments

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:https://www.appdirect.com/about/candidate-privacy-notice

[https://www.appdirect.com/about/privacy-notice](https://www.appdirect.com/about/candidate-privacy-notice)

## #LI-DGM

## #LI-HYBRID

## About AppDirect

## Company Overview
- **One-liner**: AppDirect is a B2B subscription commerce platform that enables businesses to buy, sell, and manage recurring technology services through a unified ecosystem.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2009
- **Founders**: Nicolas Desmarais (Chairman & CEO), Daniel Saks

## Core Business
- **Primary industry/industries**: B2B Subscription Commerce, Marketplace Development Platforms, Cloud Services Distribution, IT Services and Consulting
- **Target customers**: B2B – Technology providers (ISVs, telcos), advisors (resellers, MSPs), and businesses (SMB to Enterprise) looking to launch or participate in subscription marketplaces.
- **Mission or purpose statement**: To make technology universally accessible so that anyone can thrive in the digital economy.

## Products & Services
- **AppDirect Platform (Subscription Commerce Platform)**: A unified SaaS platform for selling, buying, and managing recurring technology services. It powers white-labeled marketplaces, automates sales and procurement, and handles monetization (billing, referrals, reseller networks).
- **AppDirect Catalog**: An industry-leading catalog of thousands of cloud products from trusted brands, spanning Software (collaboration, IT management, security), Connectivity (UCaaS, CCaaS, internet, voice, network), Infrastructure (AWS, GCP, Azure, IBM, colocation, SD-WAN), and Energy (electricity, natural gas).
- **Monetization Capabilities**: Tools for self-service billing, referral programs, reseller network management, and partner ecosystem scaling.
- **Procurement Marketplace**: An internal IT marketplace for businesses to find, buy, and manage all their technology services from a single location, including SaaS spend management and subscription management.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company)
- **Key Metric**: Total Funding of **$754.5M** across 10 funding rounds (per LinkedIn). Estimated Annual Revenue of **$281.0M** (per LinkedIn).
- **Notable Investors/Partners**: Partners with 300+ software companies (including AWS, GCP, Azure, IBM). Acquired Tackle.io (for B2B subscription monetization) and Broker Online Exchange (for energy) in 2024-2025.
- **Growth Signals**: Headcount of 764 employees (+6.5% YoY), operates in 17 countries, serves 1,000+ providers, 14,000+ advisors, and 16 million subscribers. Named a 2024 Forrester Wave Leader in Marketplace Development Platforms. Active job postings up +239.1% year-over-year.

## Competitive Advantages
- **Ecosystem Scale**: A massive two-sided network effect connecting technology providers, advisors, and end-businesses, creating a "one-stop-shop" for recurring services.
- **Platform Depth**: End-to-end capabilities covering marketplace launch, catalog management, sales automation, billing, and procurement – reducing complexity for clients.
- **Industry Recognition**: Named a Leader in The Forrester Wave™: Marketplace Development Platforms, validating its market position and technology.
- **Strategic Acquisitions**: Acquisitions like Tackle.io and Broker Online Exchange demonstrate aggressive expansion into adjacent high-growth areas (cloud monetization and energy).

## Strategic Focus
- **Convergence in B2B Subscription Monetization**: Integrating capabilities from acquisitions (Tackle.io) to unify the partner ecosystem and streamline how software is sold and bought.
- **Expanding into Energy & Connectivity**: Capitalizing on rising energy demand and the need for unified communication services, moving beyond traditional software.
- **Global Scale & Platform Modernization**: Continuing to grow its global footprint (17 countries) and enhance the platform's ability to handle complex, multi-product subscriptions for large enterprises and telcos.

## Why Work Here
- **Culture & Values**: A values-driven company ("Be Seen. Be Yourself. Do Your Best Work") with a strong emphasis on employee engagement (81% proud to work at AppDirect, 95% participation in annual engagement survey). Core values include Humility, Ownership, and Intensity.
- **Growth & Development**: High investment in Learning & Development (89% positive rating). Employees report freedom to grow personally and professionally. "Peak Performance" program supports physical and mental well-being.
- **Global & Hybrid**: Operates in 17 countries with a mix of office-based and remote employees. Offices include San Francisco (HQ), Montreal, Chicago, Atlanta, Westlake, Pune, Hyderabad, Calgary, Kirkland, Trois-Rivières, Munich, Bucharest, and Buenos Aires.
- **Impact & Scale**: Opportunity to work on a platform serving 16 million subscribers and 1,000+ providers, with a clear mission of democratizing access to technology.
- **Diversity & Inclusion**: Explicit commitment to equality of opportunity and fostering an environment of inclusion regardless of race, religion, age, sexual orientation, or gender identity.

## Sources
1. [appdirect.com](https://www.appdirect.com/)
2. [appdirect.com/careers](https://www.appdirect.com/careers)
3. [appdirect.com/about](https://www.appdirect.com/about)
4. [appdirect.com/careers/where-we-are](https://www.appdirect.com/careers/where-we-are.html)
5. [linkedin.com/company/appdirect](https://www.linkedin.com/company/appdirect)

## Other roles at AppDirect

- [Associate Customer Success Manager](https://feeny.ai/job/associate-customer-success-manager-appdirect-toronto-bgsnqbr347tq) — Toronto, Canada
- [Software Development Engineer 2](https://feeny.ai/job/software-development-engineer-2-appdirect-toronto-g4ghte1rffy7) — Toronto, Canada
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-appdirect-united-states-ysaaxex0j6zt) — United States
- [Affiliate Coordinator](https://feeny.ai/job/affiliate-coordinator-appdirect-el-salvador-9px6fekp6n87) — El Salvador
- [Revenue Accounting Analyst](https://feeny.ai/job/revenue-accounting-analyst-appdirect-buenos-aires-1tr48j8v804p) — Buenos Aires, Argentina
- [USA Benefits & Payroll Administrator](https://feeny.ai/job/usa-benefits-payroll-administrator-appdirect-calgary-agq2r9n2h32e) — Calgary, Canada
- [USA Benefits & Payroll Administrator](https://feeny.ai/job/usa-benefits-payroll-administrator-appdirect-toronto-7j9yd8hawk4g) — Toronto, Canada
- [Administrateur(trice) de la paie et des avantages sociaux – États-Unis](https://feeny.ai/job/administrateur-trice-de-la-paie-et-des-avantages-sociaux-etats-unis-appdirect-swbpxjc22s3c) — Montréal, Canada
- [spécialiste des opérations](https://feeny.ai/job/specialiste-des-operations-appdirect-montreal-fmcbfby46zgs) — Montréal, Canada
- [Operations Specialist](https://feeny.ai/job/operations-specialist-appdirect-montreal-sph18tjqk2z2) — Montréal, Canada