--- title: 'Marketing Manager at AppNation' canonical: 'https://feeny.ai/job/marketing-manager-appnation-istanbul-kf8zw317tjdy' type: 'job' last_seen: '2026-10-28' --- # Marketing Manager at AppNation - **Company:** AppNation - **Location:** İstanbul, Turkey - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-28 - **Apply:** https://jobs.lever.co/appnation/1e03a2b8-7b85-4501-80d4-50666c166ff4 ## Job description ## About AppNation We build AI-powered mobile apps that reach millions of users worldwide. Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 100M+ users globally and ranked among the top apps in 30+ countries. We are a team of builders: designers, engineers, and marketers who move fast, take ownership, and create products used by millions. ## About the Role We're looking for a Marketing Manager to drive the growth of one of our flagship AI-powered apps, a top performer in the highly competitive AI translation category with millions of users worldwide. You'll be fully dedicated to this product and take ownership of its performance marketing, partnering with our marketing team to scale user acquisition efficiently. In close collaboration with Product, Creative, and Data teams, you'll run experiments, optimize campaigns, and uncover new opportunities to maximize business impact. ## What You’ll Do - Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms. - Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies to maximize store visibility and conversion. - Shape ad concepts and messaging together with the Creative team, defining hypotheses, and turning performance insights into actionable improvements. - Analyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention. - Take ownership of the growth funnel, from install to subscription, optimizing for long-term revenue and monetization. - Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes. - Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities. ## What We’re Looking For - 3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android. - Proven expertise with major UA platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads. - Hands-on experience with Apple Search Ads and/or ASO is strongly preferred. - Solid understanding of mobile attribution, SKAN, and performance marketing principles (AppLovin and Web-to-App experience are a plus). - Strong analytical skills with the ability to interpret data, identify opportunities, and turn insights into growth decisions. - Experience developing creative strategies and collaborating with design teams to improve ad performance. - Strong ownership mindset with the ability to manage budgets, prioritize tasks, and scale multiple products. - Fluent in English with strong communication skills. Why AppNation? - Build and scale products reaching millions of users globally. - Work with talented people in a fast-moving AI-first environment. - Take ownership and see your impact directly in the products you build. - Grow quickly with opportunities to lead projects and shape technical decisions. - Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options. ## About AppNation ## Company Overview - **One-liner**: AppNation is a mobile app publisher that creates category‑leading AI‑powered apps, making advanced AI technology easy to use and accessible for everyone. - **Entity Type**: Private (funding stage not publicly available) - **Headquarters**: Şişli, İstanbul, Turkey - **Founded**: 2021 - **Founders**: Yalçın Özdemir (CEO), İbrahim Karahan (CTO), Saffet Arslan (CDO), Mustafa Ayten (COO) ## Core Business - **Primary industries**: Mobile application development, artificial intelligence, consumer software - **Target customers**: B2C – everyday consumers looking for AI‑powered photo/video editing, chatbot assistance, and home design tools - **Mission**: To bring cutting‑edge, AI‑driven technology into the hands of everyday people, unlocking endless possibilities [appnation.co](https://www.appnation.co/) ## Products & Services - **[Genie](https://www.appnation.co/)**: AI chatbot app that offers access to multiple large language models (ChatGPT, DeepSeek, Claude, Gemini, Grok) in a single interface – over 15 million downloads. - **[Fotorama](https://www.appnation.co/)**: AI‑powered photo and video generation app, recognized as a Top 10 AI Photo App worldwide in the Rise of AI Apps Report 2025 by AppFigures. - **[Arch](https://www.appnation.co/)**: AI‑powered home design tool that reached over 5 million downloads and ranked #1 design tool in more than 30 countries. ## Market Standing - **Valuation**: Not publicly available - **Key Metric**: Total app portfolio exceeds 40 apps; cumulative user base includes over 15 million downloads for Genie, 5 million for Arch, and millions of AI predictions/tokens processed daily [appnation.co](https://www.appnation.co/) - **Notable Investors/Partners**: Not publicly available - **Growth Signals**: Headcount expanded to 60+ team members (currently 69 total employees per Built In); consistent new app launches and feature updates (e.g., integrating DeepSeek into Genie in early 2025) [builtin.com](https://builtin.com/company/appnation) ## Competitive Advantages - **Platform approach**: Standardized app‑development platform that enables rapid prototyping and publishing of multiple AI‑driven apps. - **Multi‑model integration**: Genie aggregates five leading AI models, offering users a one‑stop chatbot experience. - **Category leadership**: Multiple apps rank among the top in their respective App Store categories (photo, design, AI assistant). ## Strategic Focus - Continue creating category‑defining AI mobile apps and expanding the technology platform that powers them. - Deepen integration of emerging AI models (e.g., DeepSeek) and strengthen the existing portfolio’s market position. ## Why Work Here - **Culture**: Described as a forward‑thinking, innovative team that constantly challenges itself and the limits of technology [appnation.co](https://www.appnation.co/careers). - **Work model**: Hybrid – open positions in İstanbul are listed as “Hybrid — Full‑time” on Lever; company also offers optional work‑from‑home days [jobs.lever.co](https://jobs.lever.co/appnation) [appnation.co](https://www.appnation.co/careers). - **Perks**: Competitive compensation, private health insurance, access to learning platforms, and a supportive work environment with “better‑than‑average” benefits [appnation.co](https://www.appnation.co/careers). ## Sources 1. [appnation.co](https://www.appnation.co/) – Company homepage with product details and latest updates 2. [appnation.co](https://www.appnation.co/about) – About page with founding story, founders, and timeline 3. [appnation.co](https://www.appnation.co/careers) – Careers page with perks and open positions 4. [jobs.lever.co](https://jobs.lever.co/appnation) – Active job listings showing hybrid roles 5. [builtin.com](https://builtin.com/company/appnation) – Company profile with employee count, office location, and culture summary ## Other roles at AppNation - [Software Engineer (Backend)](https://feeny.ai/job/software-engineer-backend-appnation-istanbul-q380gekfy4hm) — İstanbul, Turkey - [Senior Software Engineer (Backend)](https://feeny.ai/job/senior-software-engineer-backend-appnation-istanbul-yawyky7q1x4a) — İstanbul, Turkey - [Senior DevOps Engineer](https://feeny.ai/job/senior-devops-engineer-appnation-istanbul-c19ezy74d1db) — İstanbul, Turkey - [Senior IT Specialist](https://feeny.ai/job/senior-it-specialist-appnation-istanbul-7pr7wmz7e9ak) — İstanbul, Turkey - [Brand Manager](https://feeny.ai/job/brand-manager-appnation-istanbul-avvermpr7vcd) — İstanbul, Turkey - [Senior ASO & ASA Manager / Platform](https://feeny.ai/job/senior-aso-asa-manager-platform-appnation-istanbul-bwgv7vq067bw) — İstanbul, Turkey - [Legal & Compliance Counsel](https://feeny.ai/job/legal-compliance-counsel-appnation-istanbul-k4h1xytv0dqs) — İstanbul, Turkey - [Senior Android Developer / Platform](https://feeny.ai/job/senior-android-developer-platform-appnation-istanbul-htqest900ba4) — İstanbul, Turkey - [Senior iOS Developer / Platform](https://feeny.ai/job/senior-ios-developer-platform-appnation-istanbul-xe8xwgkehaga) — İstanbul, Turkey - [QA Engineer](https://feeny.ai/job/qa-engineer-appnation-istanbul-gxk3jf5q0d1g) — İstanbul, Turkey