---
title: 'Marketing Manager - Beauty at ZURU'
canonical: 'https://feeny.ai/job/marketing-manager-beauty-zuru-sydney-5g9d4tft26kg'
type: 'job'
last_seen: '2026-10-30'
---

# Marketing Manager - Beauty at ZURU

- **Company:** ZURU
- **Location:** Sydney, Australia
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/zuru/bd8dcbc7-af88-42ef-b78f-87f235c5cdeb

## Job description

Welcome to ZURU Beauty's Fragrance Portfolio — where scent, storytelling and pure Gen Z and Gen Alpha energy collide to build some of the most exciting beauty brands on shelf.

Home to DAISE Beauty, our mood-matching fragrance and body care brand that's taken Gen Alpha and Gen Z by storm, plus an exciting new brand launching soon, we're on a mission to build a fragrance empire that's impossible to ignore. We need an ambitious, brand-obsessed marketing leader to help us do it.

You're part strategist, part storyteller, part brand-builder — equally comfortable running the numbers and dreaming up the next big idea. You live for the launch, thrive on ambiguity, and get a genuine kick out of building something from scratch. If you like the idea of leading marketing for challenger beauty brands, with real budget, real scale and zero red tape, keep reading.

## THE ROLE:

This Marketing leader will champion an assortment of ZURU Edge beauty brands under our Fragrance Portfolio, managing best in class marketing strategy from ideation through to execution in order to drive business growth. As the brand custodian, you will bring together cross-functional teams to deliver and execute global plans across the brand, and build and maintain strong relationships with external key accounts, agency partners, and internal teams.

## WHAT YOU'LL DO:

Strategy & Execution

- Define and drive brand marketing plans across the Fragrance Portfolio — DAISE Beauty and our next brand in the pipeline — from ideation through to execution.
- Lead go-to-market activity for new markets, retailers and NPD launches, including bringing an entirely new brand to life.
- Build the marketing measurement framework for the portfolio, identifying what's actually driving growth.
- Manage campaigns from concept to completion, partnering with agencies and internal teams to bring big ideas to life.
- Own brand marketing budgets end-to-end, with a sharp focus on optimisation, profitable growth and getting the most out of every dollar.

Insights & Planning

- Use market, customer and industry insights to shape product roadmaps and positioning
- Lead annual business planning with commercial and product teams to build strategic growth plans for your brands.
- Participate in new product and new brand development brainstorms across the Beauty Vertical — including shaping the newest addition to our fragrance family.

Leadership & Collaboration

- Build resourcing plans with senior management and support growing and nurturing your team.
- Manage and support the brand marketing team to deliver and execute plans across the brand.
- Build strong relationships with key accounts to develop and deliver strong joint execution plans.
- Act as brand custodian internally, bringing a marketing lens to product and commercial decisions.

## WHAT YOU'LL BRING:

## Skills & Experience

- 4+ years' experience in Brand Marketing, ideally with product launches in beauty or personal care.
- You studied Marketing, Business, or equivalent.
- Bonus points if you've led launches across multiple markets beyond ANZ.
- Sharp instincts for trend and culture, with a knack for finding the idea that breaks through.

Mindset & Energy

- Proactive, driven and genuinely excited by everything marketing.
- Comfortable with ambiguity, energised by being the challenger brand.
- Excellent communicator and organiser, equally at home in a boardroom or a brainstorm.
- Ready to step into a Marketing Manager or Senior Marketing Manager role and make it your own.
- Keen to be based in our beautiful Surry Hills office in Sydney

WHY ZURU BEAUTY?

- Scale – Real Brands, Real Reach: You'll help build a fragrance portfolio already loved by Gen Alpha and Gen Z, with a brand-new launch on the horizon.
- Craft – No Gatekeepers: Real budgets, real scale, and none of the red tape of a traditional beauty company.
- Culture – Challenger Energy: We're building beauty brands that don't play by the rules — obsessive about culture, craft and ambition.

We are actively reviewing applications for this role. If your background and experience align with what we are looking for, our Talent team will reach out directly.

[ZURU](https://zuru.com)– Reimagining tomorrow | [LIFE at ZURU](https://www.instagram.com/lifeatzuru/) on socials

A note to recruitment agencies: We are not engaging external agencies for this role. All hiring is managed directly by the ZURU Talent team, so please do not send unsolicited CVs. Any candidate submissions made without a signed agreement and prior written request from our Talent team will not be considered, and no agency representation or fee entitlement will apply. Thank you. ZURU may use AI tools to help screen, assess or select applicants.

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

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