---
title: 'Marketing Manager - Demand Generation at Togetherwork'
canonical: 'https://feeny.ai/job/marketing-manager-demand-generation-togetherwork-marketing-s06hjdhk3yxk'
type: 'job'
last_seen: '2026-09-20'
---

# Marketing Manager - Demand Generation at Togetherwork

- **Company:** Togetherwork
- **Location:** Marketing
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-20
- **Apply:** https://togetherwork.com/application/?gh_jid=8730671002

## Job description

Marketing Manager - Demand Generation

Location: Austin, TX (hybrid 3 days/week in office required); or Remote in Texas/Denver, CO

Work Authorization Notice: Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.

We are looking for a Marketing Manager to serve as a driver of demand generation and scalable growth within our go-to-market organization. This role is responsible for developing and managing marketing programs that drive engagement, pipeline growth, and revenue across Togetherwork's portfolio of software products. The Marketing Manager partners closely with Sales, Partnerships, Product Marketing, and Business Development teams to build integrated campaigns, demand generation programs, and go-to-market strategies that scale pipeline and expand market reach.

What you'll do:

GTM Strategy & Demand Generation

- Develop and execute marketing strategies and programs that drive engagement, pipeline growth, and revenue across Togetherwork's portfolio of software products
- Identify and test new channels, tactics, and audiences to find scalable, repeatable ways to generate demand and pipeline
- Build deep understanding of buyer needs, goals, and purchase journeys to ensure programs are relevant, timely, and effective
- Present marketing plans, performance insights, and GTM recommendations to cross-functional leadership

Integrated Campaigns & Execution

- Plan and manage integrated marketing campaigns, including webinars, events, digital marketing, content marketing, and demand generation initiatives
- Own campaign strategy, timelines, and deliverables ensuring programs are executed on schedule
- Develop messaging, campaign assets, and distribution strategies that drive measurable results
- Explore and pilot new demand generation tactics and channels to increase pipeline efficiency and scale

Content & Asset Development

- Create and maintain marketing assets, campaign toolkits, messaging frameworks, and enablement resources
- Work closely with Product Marketing to ensure customer-facing content accurately reflects product positioning and value propositions

Cross-Functional Collaboration

- Partner closely with Sales, Product Marketing, Partnerships, and Business Development to align marketing initiatives with business objectives
- Serve as a connective link between internal teams, ensuring clear communication and consistent execution
- Contribute to planning cycles and joint GTM planning sessions
- Support co-marketing initiatives with strategic partners

Performance Tracking & Reporting

- Track, analyze, and report on key performance metrics across marketing programs, providing insights and recommendations to optimize program effectiveness and ROI
- Maintain accurate records of program plans, campaign performance data, and engagement metrics
- Use data and dashboards to monitor pipeline impact and identify opportunities to improve marketing outcomes

AI-Enabled & Data-Driven Ways of Working

- Leverage approved AI tools and automation to improve marketing efficiency, content production, and research workflows
- Use data, dashboards, and AI-supported insights to monitor program performance and identify opportunities early
- Contribute to a culture of continuous improvement by identifying opportunities to streamline marketing workflows

What you'll bring:

- Bachelor's degree in Marketing, Business, or a related field
- 3-5+ years of experience in B2B SaaS marketing, demand generation, integrated marketing, or go-to-market execution within a SaaS or technology company
- Proven experience developing and executing successful demand generation programs that drive measurable pipeline and revenue growth
- Strong understanding of multi-channel marketing including content, digital, webinar, and event channels
- Experience managing integrated marketing campaigns from strategy through execution
- Exceptional written and verbal communication skills, with the ability to translate product strategy into clear, compelling customer-facing messaging and campaigns
- Strong analytical skills with the ability to translate data and insights into actionable program improvements
- Takes ownership and drives programs forward without being asked
- Builds trust through consistency, clear communication, and follow-through
- Comfortable managing multiple priorities and projects simultaneously in a fast-paced environment
- Thrives in a collaborative, team-oriented culture
- Comfortable with camera-on meetings and executive-level communication
- Organized, analytical, and execution-focused with attention to detail
- Experience working cross-functionally with Sales, Product Marketing, Payments, and Customer Success teams
- Experience marketing payments or embedded financial services is a plus

Why This Role:

- Build and scale demand generation programs with ownership over strategy, execution, and outcomes
- Work at the intersection of Sales, Product Marketing, and Marketing in a fast-paced, high-growth environment
- Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact
- Contribute directly to measurable outcomes — pipeline growth, product adoption, and market expansion — that matter to the business

The Company offers a comprehensive employee benefits program, including:

- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability
- 100% employer-paid Basic Life and AD&D insurance
- 401(k) retirement plan with a 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company paid holidays
- 12 weeks paid parental leave

Inclusion and Diversity:

Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Interview Process & Expectations

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.

Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification. CCPA Disclosure Notice: [Click Here](https://www.togetherwork.com/privacy-policy/)

## About Togetherwork

## Company Overview
- **One-liner**: Togetherwork provides integrated software and payment solutions purpose-built for membership-based organizations, including associations, camps, pet-care businesses, faith communities, and fraternal groups.
- **Entity Type**: Private (backed by GI Partners and Park Square Capital)
- **Headquarters**: Austin, Texas, United States (with centers of excellence in Atlanta, GA and Columbus, GA)
- **Founded**: 2015
- **Founders**: Not publicly available (the company was formed through a series of acquisitions)

## Core Business
- **Primary industry/industries**: Vertical SaaS (Software as a Service) for membership and community management; Fintech/Payments
- **Target customers**: B2B, serving over 12 vertical markets including associations, pet-care businesses, camps, faith organizations, fraternities & sororities, gyms, dance studios, and unions
- **Mission or purpose statement**: To help communities, organizations, and businesses thrive by delivering software solutions tailored to their unique needs, enabling them to manage and grow their communities and enhance member engagement.

## Products & Services
- **GetTogether**: A unified platform providing management solutions, communication tools, and online platforms for membership organizations.
- **Vertical-Specific Solutions**: Over 33 software applications tailored to specific industries (e.g., pet-care with PetExec and Gingr, faith with Shulware, camps and youth programs).
- **Payment Solutions**: Integrated financial enablement and payment processing platforms designed to streamline transactions for member-based organizations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Recurring Revenue of $250M (as stated in recent job postings); a separate source lists revenue at $11.0M, which likely represents an older figure or a specific subsidiary. The $250M figure is the most current and prominent.
- **Total Funding**: $13.37M (via CB Insights); received a strategic investment from Park Square Capital in July 2024.
- **Notable Investors/Partners**: GI Partners (majority owner since 2018), Park Square Capital (strategic investment, 2024).
- **Growth Signals**:
    - Headcount of 250 employees with 32.3% year-over-year growth.
    - 37 active job postings (yearly increase of 94.7%).
    - Aggressive M&A strategy: Acquired over 10 companies (e.g., OmegaFi, Bunk1, PetExec, Protech, Fonteva) to build its portfolio.
    - Expansion of hybrid hubs in Austin, Atlanta, and Columbus.

## Competitive Advantages
- **Vertical-Specific Depth**: Instead of a one-size-fits-all platform, Togetherwork offers 33+ tailored applications for niche markets, creating deep stickiness and domain expertise.
- **Integrated Payments**: Bundling software with payment processing creates a dual revenue stream and increases customer switching costs.
- **Scale & Portfolio Synergy**: With $250M in ARR and a portfolio of acquired companies, they can cross-sell, share technology, and offer a broader suite than most standalone vertical SaaS competitors.
- **Focus on "Purpose-Driven" Organizations**: Serving mission-oriented clients (nonprofits, camps, faith groups) differentiates them from general business software providers.

## Strategic Focus
- **AI Integration**: Investing heavily in AI and tools to empower employees and automate workflows, with a dedicated Director of AI Orchestration role.
- **Operational Excellence**: Building a cohesive, high-performance culture across a portfolio of acquired companies, focusing on shared services and best practices.
- **Continued M&A**: Actively acquiring complementary vertical SaaS businesses to expand their market footprint.
- **Talent Density**: Building centers of excellence in key cities to foster collaboration and innovation.

## Why Work Here
- **Culture**: Described as fast-paced, entrepreneurial, and execution-driven. The company emphasizes "clarity drives performance, community fuels culture" and values "momentum over comfort." They highlight a culture of connection, pride, and psychological safety.
- **Remote/Hybrid Policy**: Hybrid model with centers of excellence in Austin, Atlanta, and Columbus. Most roles require 2-3 days per week in the office. Some roles are listed as remote, but the majority are hybrid.
- **Growth & Development**: With 20+ products and a $250M revenue base, employees have opportunities for rapid advancement, cross-functional moves, and "structured learning."
- **Tech Stack & Innovation**: Investment in modern technology and AI fluency. Engineers "own their work end to end" and "make thoughtful decisions close to the problem."
- **Notable Perks**: Competitive compensation, benefits, and the opportunity to work on mission-critical software that serves purpose-driven organizations.

## Sources
1. [togetherwork.com](https://www.togetherwork.com/)
2. [togetherwork.com/careers](https://www.togetherwork.com/careers/)
3. [togetherwork.com/jobs](https://www.togetherwork.com/jobs/)
4. [linkedin.com/company/togetherwork](https://www.linkedin.com/company/togetherwork)
5. [cbinsights.com/company/togetherwork](https://www.cbinsights.com/company/togetherwork)

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