---
title: 'Marketing Manager – Events & Community (Australia) at Binance'
canonical: 'https://feeny.ai/job/marketing-manager-events-community-australia-binance-sydney-jhkcy2w2vpry'
type: 'job'
last_seen: '2026-09-15'
---

# Marketing Manager – Events & Community (Australia) at Binance

- **Company:** Binance
- **Location:** Sydney, Australia
- **Work type:** hybrid
- **Posted:** 2026-03-24
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/binance/1ad0e432-cedf-4828-b83a-b31df74049a3

## Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

## Role Overview

We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia. This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations. You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.

Responsibilities:

Event Strategy & Execution

- Plan and execute end-to-end events:

- Community meetups

- Educational workshops (Crypto 101, investing basics)

- Partner activations

- Pop-ups / experiential campaigns

- Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting

- Ensure all events are fully compliant with local regulations and internal policies

- Develop “low-hype, high-trust” event formats aligned with current market sensitivity

Community Building & Engagement

- Build and nurture a loyal local community (online + offline)

- Identify and manage key community leaders / micro-KOLs

- Create programs that encourage organic advocacy (not just incentives)

- Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency

Brand & Reputation Rebuild (Critical)

- Translate global brand into locally relevant, trust-driven messaging

- Lead initiatives that position Binance as:

- Responsible

- Compliant

- User-first

- Partner with PR to ensure alignment between events, messaging, and media narrative

1. Partnerships & Local Collaborations

- Identify and execute partnerships with:

- Universities

- Web3 communities

- Finance / investment groups

- Lifestyle / culture spaces (cafés, co-working, etc.)

- Build credible local alliances to strengthen brand perception

Performance Tracking & Optimization

- Track key metrics:

- Event attendance & conversion (KYC, activation)

- Community growth & engagement

- Cost per acquisition (where applicable)

- Continuously refine formats based on what actually works locally

Requirements:

## Experience

- 4–7+ years in events, community, or brand marketing

-

## Experience in Australia market is a must

- Background in crypto, fintech, or startup environment preferred

- Proven track record of executing high-quality, well-attended events

## Skills & Mindset

- Execution-first: You get things done, not just plan

- Strong understanding of Australian culture and audience behavior

- Ability to operate in a highly regulated, sensitive environment

- Excellent stakeholder management (agencies, vendors, partners)

- Comfortable working in a lean / rebuilding team setup

Personality Fit (Important)

- Grounded, practical, and not hype-driven

- High ownership — acts like a local market owner

- Strong judgment on what not to do (especially in current climate)

- Able to balance global brand vs local nuance

## Why Binance

- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

## About Binance

## Company Overview
- **One-liner**: Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, operating the largest digital asset exchange by volume.
- **Entity Type**: Private (Venture-backed; Series A, ICO, and later venture rounds)
- **Headquarters**: United States (with global offices in Cayman Islands, Lithuania, and over 100 locations worldwide)
- **Founded**: 2017
- **Founders**: Changpeng Zhao (CZ)

## Core Business
- **Primary industry/industries**: Cryptocurrency exchange, blockchain infrastructure, decentralized finance (DeFi), digital asset trading and custody.
- **Target customers**: B2C (retail traders and investors), B2B (institutional clients, market makers, and partners), and developers (via blockchain APIs and SDKs).
- **Mission or purpose statement**: “Increase the freedom of money” by accelerating the adoption of crypto assets, blockchain, and distributed ledger technology.

## Products & Services
- **Binance Exchange**: The flagship centralized cryptocurrency trading platform supporting spot, margin, futures, options, and staking. (Type: Trading platform)
- **Binance Chain / BNB Smart Chain**: High-performance blockchain for decentralized applications (dApps) and DeFi protocols, with BNB as the native token. (Type: Blockchain infrastructure)
- **Binance Wallet**: Self-custody wallet for managing crypto assets, interacting with dApps, and accessing DeFi. (Type: Software wallet)
- **Binance Labs**: Venture capital arm investing in early-stage blockchain and crypto projects. (Type: VC/Incubation)
- **Binance Academy**: Free educational platform covering blockchain, crypto trading, and Web3 topics. (Type: Education)
- **Binance Research**: In-depth market analysis and reports on the crypto industry. (Type: Research)
- **Binance Pay & Binance Card**: Fiat on/off ramp and payment solutions for merchants and users. (Type: Payment services)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual Revenue of ~$20B (LinkedIn estimate as of 2025) and Total Funding of $2.025B (including $10M Series A in 2017, $15M ICO in 2017, and a $2B venture round in March 2025).
- **Notable Investors/Partners**: Over 5 investors in Series A; the $2B venture round (2025) had one lead investor (name not disclosed). Partners include CoinMarketCap (acquired), WazirX (acquired), and various blockchain projects.
- **Growth Signals**: Headcount grew 24.5% YoY to ~4,845 employees; serves over 200 million users worldwide; active job postings up 44.2% year-over-year (907 open roles as of mid-2026). Expanded into DeFi, AI, and crypto infrastructure.

## Competitive Advantages
- **Scale & Liquidity**: The world’s largest crypto exchange by trading volume, offering deep liquidity across hundreds of pairs.
- **Product Ecosystem**: A comprehensive suite of products (exchange, blockchain, wallet, research, education, venture) creates strong network effects and user stickiness.
- **Global Reach**: Operations in over 100 countries with a diverse, multilingual workforce (110+ nationalities), enabling localized compliance and user support.
- **Speed of Innovation**: Flat organizational structure and a “results-driven” culture allow rapid iteration and launch of new features (e.g., DeFi, AI integrations).

## Strategic Focus
- **Decentralized Finance (DeFi)**: Building and supporting DeFi protocols on BNB Smart Chain and other chains.
- **Artificial Intelligence**: Integrating AI into risk operations, backend engineering, and product personalization (e.g., Risk Operations AI Specialist, Backend Engineer + LLM roles).
- **Infrastructure & Compliance**: Scaling fiat on/off ramps, regulatory compliance, and institutional-grade custody solutions.
- **Talent Development**: Expanding the Binance Seeds program (Pioneer Talent & Accelerator) to nurture early-career crypto talent.

## Why Work Here
- **Culture**: Flat hierarchy, fast-paced, outcome-focused environment where “your voice matters” and ideas drive action.
- **Remote & Flexibility**: Many roles are fully remote with flexible working hours; option to be paid in crypto.
- **Benefits**: Competitive salary, health insurance, company-sponsored holidays, team-building activities, free language classes, and relocation support.
- **Learning & Growth**: Tailored training, 1:1 mentorship, and access to a global network of experts through Binance Seeds; internal mobility across teams and international transfers.
- **Diversity**: 110+ nationalities represented; distributed across 138 countries with a strong remote-first ethos.

## Sources
1. [jobs.lever.co/binance](https://jobs.lever.co/binance)
2. [binance.com/en-BH/careers/](https://www.binance.com/en-BH/careers/)
3. [linkedin.com/company/binance](https://www.linkedin.com/company/binance)
4. [binance.com/en](https://www.binance.com/en)
5. [binance.com/en/careers/seeds](https://www.binance.com/en/careers/seeds)

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