--- title: 'Marketing Manager (FMCG) at nahc.io' canonical: 'https://feeny.ai/job/marketing-manager-fmcg-nahc-io-hong-kong-tqkxz9tv9536' type: 'job' last_seen: '2026-09-10' --- # Marketing Manager (FMCG) at nahc.io - **Company:** nahc.io - **Location:** Hong Kong - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-05-06 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.lever.co/nahc/b116e32c-2e50-41ec-8cb8-1a1be8a256a8 ## Job description ## Overview Our client is seeking ambitious and results-driven Brand Managers to lead their leading cosmetics brand. This role is ideal for a dynamic professional who thrives in a fast-paced startup environment and is passionate about building brands, managing key accounts, and driving business growth. You will be responsible for developing brand strategy, managing P&L, and maintaining strong relationships with key retail partners. ## What You Will Do - Lead the end-to-end delivery of our 360-degree brand launches and ongoing growth initiatives. Build and run the campaign calendar, aligning PR moments, influencer activations, and digital advertising with retail stock rollouts and broader commercial objectives. - Source, negotiate with, and manage key relationships with beauty KOLs and media editors in Hong Kong. Plan and execute PR events and masterclasses, and manage premium seeding kits to drive strong local awareness and sustained community engagement. - Launch, run, and refine core paid campaigns across major social and search channels. You do not need to be a technical media buyer. Use automated, AI-enabled campaign structures so platforms can optimize efficiently, and ensure spend supports Online-to-Offline (O2O) conversion. - Proactively test and embed AI tools into day-to-day work. Apply AI to sharpen campaign thinking, accelerate content iteration, and improve planning and workflow organisation. - Monitor campaign costs across influencer fees and paid media, and reallocate spend and focus as needed to achieve ambitious retail scan-sales targets. ## What You Will Need - Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline. - Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG. - Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills. - Working knowledge of major digital advertising platforms. You do not need to be a specialist media buyer, but you should be confident navigating these tools, launching campaigns, and analysing performance metrics. - You do not need deep technical AI expertise. You should bring strong curiosity, the initiative to test new applications, and a desire to help build modern marketing workflows. - Exceptionally organised, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment. - Fluent in English and Cantonese. ## About nahc.io ## Company Overview - **One-liner**: A full-service recruitment agency providing talent acquisition and human capital solutions for startups and innovative companies across Asia. - **Entity Type**: Private (Bootstrapped, no funding rounds disclosed) - **Headquarters**: Hong Kong, Hong Kong (with offices in Singapore and Taipei) - **Founded**: 2019 - **Founders**: Lawrence Chan (Co-founder & CEO), Cicely Leung (Co-founder & Head of Recruitment – Tech & Digital), Zoie Lin (Co-founder & Head of Recruitment – Commercial & Operations), Charlotte Wong (Co-founder & Head of Client Engagement & Partnerships) ## Core Business - **Primary industry**: Human Resources Services (Recruitment & Staffing) - **Target customers**: B2B – startups, innovative companies, and businesses undergoing transformation in Asia - **Mission/purpose**: “To empower people to make the best informed decision for their career or for their business in talent recruitment.” The company aims to change the recruitment industry by offering a non-transactional, relationship-driven experience. ## Products & Services - **Talent Acquisition**: Core recruitment services covering Sales, Marketing, Information Technology, Human Resources, Strategy & Operations, Finance, and Web3. The firm vets and shares candidate profiles quickly (48-hour turnaround) and boasts a 94% probation pass rate for placed candidates. - **Bespoke Human Capital Solutions**: Advisory services for scaling companies, including remote worker hiring and remote office setup, employer branding, HR systems/process setup, and startup hiring/scaling advisory. ## Market Standing - **Valuation**: Not disclosed (privately held) - **Key Metric**: Annual revenue estimated between $1M–$5M (per LinkedIn company data) - **Notable Investors/Partners**: No external investors identified; the firm appears to be bootstrapped. Key partnerships are not publicly listed. - **Growth Signals**: - LinkedIn followers: 1,825 (+9.2% year-over-year) - Expanding presence: active hiring for a Business Development Manager in Taipei (Taiwan) as of early 2026 - 11,000+ candidates in their talent community across APAC - However, headcount declined 22.2% YoY to 4 employees (as of latest data), indicating a lean, focused team. ## Competitive Advantages - **Relationship-first approach**: Emphasizes long-term relationships over transactional placements, building trust with both clients and candidates. - **Asia-specific expertise**: Deep understanding of the Asian startup ecosystem, with offices in Hong Kong, Singapore, and now Taipei. - **High-quality placements**: 94% of placed candidates pass probation, and the firm provides a 48-hour profile turnaround. - **Bespoke solutions**: Offers not just recruitment but full human capital advisory (HR systems, employer branding, remote setup) – a differentiator for early-stage companies. ## Strategic Focus - **Geographic expansion**: Moving into new markets like Taiwan (Taipei) while solidifying presence in Hong Kong and Singapore. - **Scaling human capital solutions**: Growing the advisory side of the business (HR systems, remote hiring, employer branding) to become a holistic partner for startups. - **Investing in people**: Committed to continuous skills training for its own team, aiming to build a talent advisory force that can provide genuine, ethical recommendations. ## Why Work Here - **Culture & values**: “People-first” ethos with a strong emphasis on ethical conduct, transparency, and long-term relationships. The team is small (4 people), offering direct mentorship from the founders. - **Growth opportunities**: The firm “invests in our people through continuous skills training and new opportunities.” Internships are available for university students, providing hands-on experience mentored by founders. - **Work environment**: Offices in Hong Kong (Sheung Wan) and Singapore (Vision Exchange). The Taipei role is listed as on-site. Remote/hybrid policy is not explicitly stated, but the company advises on remote hiring for clients. - **Unique perk**: The company uses AI tools to support hiring (resume review, analysis) but notes that final decisions are made by humans – transparency in their own hiring process. - **Impact**: As a small team, employees can directly shape the company’s growth and have a tangible impact on candidates’ careers and clients’ businesses. ## Sources 1. [nahc.io](https://www.nahc.io/) 2. [nahc.io/about-us](https://www.nahc.io/about-us) 3. [nahc.io/join-us](https://www.nahc.io/join-us) 4. [linkedin.com/company/nahc-io](https://linkedin.com/company/nahc-io) 5. [jobs.lever.co/nahc](https://jobs.lever.co/nahc) ## Other roles at nahc.io - [Account Manager (Fresh Grad. 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