--- title: 'Marketing Manager at HelloFresh' canonical: 'https://feeny.ai/job/marketing-manager-hellofresh-auckland-auckland-region-dezh7qd7ek4g' type: 'job' last_seen: '2026-09-15' --- # Marketing Manager at HelloFresh - **Company:** HelloFresh - **Location:** Auckland Auckland Region, New Zealand - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-09-15 - **Apply:** https://careers.hellofresh.com/global/en/job/8187863?gh_jid=8187863 ## Job description Job Description Based in Auckland, New Zealand, the Marketing Manager will report to the Associate Director Brand for Meal Kits ANZ, working as part of a team that is responsible for bringing the HelloFresh brand strategy and go-to-market plan to life in fresh, creative ways in New Zealand. Excitingly, frequent travel to Australia is required as part of this role, to work closely with our Sydney team. This is a full-time, permanent role, starting from Oct 1 2026. We are looking for an ambitious and passionate marketer that wants to help shape and change the way people eat forever. Most of all, someone that will enrich our team at HelloFresh. We believe there are many different ways of developing skills and we love diverse experiences. So even if you don’t “tick all the boxes” but think you’d love and thrive in this role, we would really like to hear from you and learn more about you. You will… - Contribute to the development and hands-on execution of HelloFresh New Zealand marketing plans, becoming an expert on the local consumer, media, and food category landscape while balancing global stakeholder requirements. - Contribute to an integrated brand calendar, working with local/global creative, brand, and product teams while integrating campaigns across marketing channels (SEO, influencer, paid social, direct sales, etc.) to drive wider goals. - Partner with the HelloFresh ANZ Product Marketing Lead to support, deliver, and seamlessly integrate product marketing as part of broader brand activity. - Champion the HelloFresh customer at the heart of everything, supporting performance, CRM, direct sales, and CX teams with customer-focussed creative and comms briefing to reinforce the brand value proposition. - Manage day-to-day agency relationships (creative, PR, media) and central ATL teams to write insight-led briefs, develop media strategies, and execute localized brand activity. - Manage the end-to-end creative production of campaigns and autonomously deliver locally- and globally-led brand partnerships, collaborating with central teams and local culinary, product, growth, and ops functions. - Coordinate and track the HelloFresh New Zealand brand budget, maintaining accurate records and processing spend to deliver world-class activity on time and to budget. - Deliver post-campaign analysis and reports, sharing the impact of marketing activity on business and brand KPIs alongside recommendations and hypotheses to test for future brand activity. You have/are… - Passionate about food and the HelloFresh brand, immensely curious about future possibilities, and driven to bring an innovative, ambitious approach to brand marketing. - Extensive marketing knowledge (ideally brand/digital), with a solid understanding of tailoring cross-channel communication to increase brand salience, love, and consideration while balancing data to inform planning and decision making. - Excellent understanding and track record in delivering end-to-end ATL activity, including media strategies, media plans, and executing creative and comms to deliver on plans. - Strong communicator with exceptional influencing skills (written/verbal) to navigate a global organisation across multiple functions, products, and local and central teams. - A natural talent for inspiring exceptional creativity, writing clear, simple, insight-driven briefs (often at pace for topical/trending opportunities), and making space for creatives to do their best work. - Exceptional project management skills and a highly organised approach to keep clear WIP and budget documentation, working cross-functionally to deliver on time and to budget. - Ability to work autonomously to drive an ambitious brand plan agenda, ensuring stakeholders are brought in at relevant stages, while remaining an accountable, proactive, solution-oriented team player. - Data literate, analytical, and structured in problem solving—including problem definition, hypothesis development, testing, analysis, evaluation of results, and recommendations. ## What you’ll get in return… - The chance to have a significant impact in a leading global food technology company - Flexible working arrangements - Egoless environment, constant learning with room for personal growth - Free access to Headspace - Internal learning & development - A diverse and vibrant international environment, with offices in 18 countries - Competitive salary & benefits - 70% off HelloFresh - Access to ClassPass corporate membership - 33 credits per month Start Date: 1st October 2026 Duration: Permanent full time role. You must have the right to work full-time in Australia/New Zealand Location: Penrose, Auckland - hybrid working environment Salary: Competitive salary & employee benefits (( #LI-Hybrid)) ## About HelloFresh ## Company Overview - **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable. - **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange) - **Headquarters**: Berlin, Germany - **Founded**: 2011 - **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson ## Core Business - **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions - **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets. - **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste. ## Products & Services - **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods. - **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods. - **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods. - **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods. - **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods. - **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods. - **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods. ## Market Standing - **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data). - **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025. - **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025. - **Key Metric (Employees)**: +29,000 employees globally. - **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers. - **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands. ## Competitive Advantages - **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization. - **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs. - **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering. - **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets. ## Strategic Focus - **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity. - **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping. - **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency. - **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories. ## Why Work Here - **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation. - **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table." - **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science. - **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day." - **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies. ## Sources 1. [hellofreshgroup.com](https://hellofreshgroup.com/en/) 2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/) 3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh) 4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh) 5. 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