---
title: 'Marketing Manager - Italy at OpenTable'
canonical: 'https://feeny.ai/job/marketing-manager-italy-opentable-rome-dj98jksbkd86'
type: 'job'
last_seen: '2026-11-07'
---

# Marketing Manager - Italy at OpenTable

- **Company:** OpenTable
- **Location:** Rome, Italy
- **Work type:** remote
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-07
- **Apply:** https://job-boards.greenhouse.io/opentable/jobs/8903747002

## Job description

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

## About the Job

OpenTable, a global leader in connecting diners and restaurants, is seeking a strategic Marketing Manager to spearhead our growth initiatives in Italy. In this pivotal role, you will define and execute comprehensive B2B and B2C marketing strategies that drive brand awareness and customer acquisition. By leading cross-channel efforts and championing the Italian market internally, you will have a direct impact on our international expansion and the success of local hospitality partners. This is an opportunity to combine your data-driven expertise with a passion for the restaurant industry to shape our market presence.

## Responsibilities

- Formulate and implement comprehensive B2B and B2C growth and performance marketing strategies in partnership with regional leadership to expand our footprint in Italy.
- Execute brand marketing campaigns, events, and local media productions and partnerships to ensure cohesive campaigns that achieve business targets.
- Manage the full lifecycle of localized brand and performance campaigns from ideation through execution, ensuring global messaging resonates with the local audience.
- Direct cross-channel marketing efforts with channel owners in areas like SEO, Email and Performance Marketing.
- Build and leverage industry partnerships, event sponsorships, and external agency relationships to strengthen brand positioning within the hospitality sector.
- Establish robust testing frameworks and utilize quantitative and qualitative data to optimize campaign performance and inform strategic decisions across the organization.
- Champion the Italian market internally by collaborating closely with sales, account management, and broader marketing teams to support continuous restaurant partner acquisition and retention.

## Minimum Qualifications

- 7+ years of professional experience in brand, partnerships, or digital marketing.
- Native-level in Italian and business-level proficiency in English to collaborate effectively within an international team structure.
- Proven track record of developing cohesive marketing strategies and managing full-lifecycle campaigns from conception to execution.
- Strong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions.
- Demonstrated success in cross-functional stakeholder management and complex project execution.
- Bachelor's degree or equivalent practical experience.

## Preferred Qualifications

- Prior marketing experience within the hospitality, lifestyle, or technology sectors.
- Deep understanding of the Italian restaurant industry and broader hospitality landscape.
- Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth markets.
- Ability to leverage artificial intelligence platforms to maximize operational efficiency.
- Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment.

## Benefits and Perks

- Generous paid vacation + time off for your birthday:
- 26 days of paid vacation
- Enhanced paid parental leave
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The salary range for this Rome (remote) located role is 60k€ basic. In addition to a competitive base salary, roles are eligible to be considered for additional compensation and benefits in accordance with local law and company policy.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

#LI-Remote

## About OpenTable

## Company Overview
- **One-liner**: OpenTable is the world’s leading provider of online restaurant reservation and dining technology, connecting diners with over 65,000 restaurants, bars, and wineries worldwide.
- **Entity Type**: Public (NASDAQ: BKNG, as part of Booking Holdings Inc.)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 1998
- **Founders**: Chuck Templeton

## Core Business
- **Primary industry/industries**: Hospitality Technology, Restaurant Reservation Software, Online Dining
- **Target customers**: B2B (restaurants, bars, wineries of all sizes – from independent to large chains) and B2C (dining consumers)
- **Mission or purpose statement**: "We serve restaurants so they can serve the world." Also: "We love what can happen around the restaurant table."

## Products & Services
- **OpenTable for Restaurants**: An all-in-one SaaS platform for front-of-house and back-of-house operations, including reservation management, guest management, table management, online ordering, and marketing tools. Integrated with hundreds of technology partners.
- **OpenTable for Diners**: A mobile app and website that allows consumers to discover new restaurants via personalized recommendations, curated guides, and data-backed lists, and to book and manage reservations seamlessly.
- **OpenTable GuestCenter**: A suite of tools for restaurants to manage guest relationships, loyalty programs, and marketing campaigns.
- **OpenTable Payment & POS Integration**: Payment processing solutions tightly integrated with the reservation and management platform.

## Market Standing
- **Valuation/Market Cap**: OpenTable is a wholly owned subsidiary of Booking Holdings Inc. (BKNG). Booking Holdings' market cap is not broken out for OpenTable alone, but the parent company is valued at over $100 billion.
- **Key Metric**: Annual Revenue is not publicly disclosed as a separate entity. However, OpenTable helps restaurants fill over 1.9 billion seats annually (over 150 million seats per month) and processes an average of 8 reservations every second.
- **Notable Investors/Partners**: Part of Booking Holdings Inc. (the world leader in online travel & related services, which also owns Booking.com, KAYAK, Priceline, Agoda, and Rentalcars.com).
- **Growth Signals**: OpenTable serves 65,000+ venues worldwide, operates in 36 countries, has a global team of ~1,249 employees (+1.3% YoY), and recently launched its inaugural U.S. Restaurant Ambassador Council (April 2026) to shape strategy and innovation. The company continues to expand its international footprint with offices in the UK, Mexico, Australia, India, Germany, and more.

## Competitive Advantages
- **Network Effects**: The largest global network of diners and restaurants creates a powerful two-sided marketplace. More diners attract more restaurants, and vice versa.
- **Data Moat**: Over 136 million restaurant reviews and decades of reservation data provide unique insights into dining trends, consumer behavior, and restaurant performance.
- **Parent Company Backing**: As part of Booking Holdings, OpenTable has access to immense resources, global reach, and cross-platform synergies (e.g., with KAYAK’s travel portfolio).
- **Brand Trust & Longevity**: Operating since 1998, OpenTable is the most recognized and trusted brand in restaurant reservations.

## Strategic Focus
- **Global Expansion**: Growing its international presence, particularly in APAC and LATAM, with offices in India, Mexico, and Australia.
- **Product Innovation**: Continuously developing new tools for restaurants (e.g., AI-driven recommendations, enhanced operations software) and for diners (personalized discovery, seamless booking).
- **Integration & Partnerships**: Deepening integrations with hundreds of tech partners to create a unified restaurant tech stack.
- **Community Building**: The new Ambassador Council demonstrates a focus on collaborative innovation with the restaurant industry.

## Why Work Here
- **Hybrid & Flexible Work**: OpenTable offers a hybrid work environment with "Work From Almost Anywhere" days, generous holidays, dedicated Recharge Days, and company-wide weeks off.
- **Culture & Mission**: Employees work on technology that directly helps small businesses and culinary icons thrive, fostering a sense of purpose and community impact. The culture is described as "relentless hospitality."
- **Career Growth**: Opportunities for rapid career development in a global company that is part of the Booking Holdings family. The company has a strong track record of employees moving on to top tech companies (Google, Amazon, Salesforce, Uber).
- **Global & Diverse Team**: With 10 offices worldwide and employees from 36 countries, the work environment is international and collaborative.
- **Engineering & Product Focus**: Strong emphasis on product design, machine learning, and data engineering, with a tech stack that includes modern tools and frameworks.

## Sources
1. [OpenTable About Us](https://www.opentable.com/about/)
2. [OpenTable Careers](https://www.opentable.com/c/careers/)
3. [OpenTable LinkedIn Company Profile](https://www.linkedin.com/company/opentable)
4. [Built In OpenTable Profile](https://builtin.com/company/opentable)
5. [OpenTable Careers by Location](https://www.opentable.com/c/careers-by-location/)

## Other roles at OpenTable

- [Senior Product Manager (Events Demand and Discovery)](https://feeny.ai/job/senior-product-manager-events-demand-and-discovery-opentable-melbourne-amvcas3nmmrh) — Melbourne, Australia
- [Account Manager - Madrid](https://feeny.ai/job/account-manager-madrid-opentable-madrid-yz4dbx21vh91) — Madrid, Spain
- [Account Manager - Lisbon](https://feeny.ai/job/account-manager-lisbon-opentable-lisbon-h9ffsa1hveyh) — Lisbon, Portugal
- [OT Tech Template](https://feeny.ai/job/ot-tech-template-opentable-template-location-kajm1ne3r19f) — Template Location
- [Account Manager](https://feeny.ai/job/account-manager-opentable-hawaii-0x2xjwqkw0tw) — Hawaii
- [Account Manager](https://feeny.ai/job/account-manager-opentable-seattle-x46pk4p3cw10) — Seattle, WA
- [Platform Delivery Enablement Lead](https://feeny.ai/job/platform-delivery-enablement-lead-opentable-toronto-xv5x47qx173v) — Toronto, Canada
- [Manager, Account Executive](https://feeny.ai/job/manager-account-executive-opentable-new-york-mjy8fx46wr1a) — New York, NY
- [Sales Development Representative (Hybrid)](https://feeny.ai/job/sales-development-representative-hybrid-opentable-chicago-xpe6ntav964d) — Chicago, IL
- [Principal Software Engineer - Agentic Engineering Platform](https://feeny.ai/job/principal-software-engineer-agentic-engineering-platform-opentable-toronto-bbpbnxz6e5yc) — Toronto, Canada