---
title: 'Marketing Manager(KINVRS) at KRAFTON INDIA'
canonical: 'https://feeny.ai/job/marketing-manager-kinvrs-krafton-india-bengaluru-rtkk72fevqxg'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing Manager(KINVRS) at KRAFTON INDIA

- **Company:** KRAFTON INDIA
- **Location:** Bengaluru, India
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/kraftonindia/jobs/8689550002

## Job description

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit [www.krafton.com](http://www.krafton.com/)[.](https://www.krafton.com./)

## About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 250 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

## About the Role

We’re looking for a highly driven Marketing Manager with deep experience in full-funnel marketing with a strong expertise in user acquisition, app store optimisation, user engagement and growth marketing. This role is for someone who thrives in high-growth startup environments, understands mobile gaming, pop culture, entertainment and new age products, and blends creativity with strong analytical rigor. The role is responsible for driving scalable customer acquisition and growth through different channels, experimentation, and continuous optimization. The ideal candidate is data-driven, ROI-obsessed, and experienced in building and scaling high-performing acquisition engines.

## Key Responsibilities

- Own and execute growth and user acquisition strategies across the full funnel: awareness, acquisition, activation, retention, re-engagement, and referrals across owned, earned and paid channels
- Lead App Store Optimization (ASO) strategy across Android and iOS, including keyword research, creatives, conversion optimization, and store experiments
- Plan, launch, and optimize campaigns across Google, Meta, Gaming Ad Networks, Reddit, Communities and other relevant platforms
- Drive full-funnel performance and growth optimization, improving and maintaining CVR, CAC, LTV, ROAS, and retention
- Snapshot dashboards and regularly report on KPIs such as CAC, LTV, ROAS, CTR, and conversion rates
- Continuously analyse and optimize funnel performance from ad click to conversion
- Design and execute A/B tests and growth experiments across ads, app store listings, landing pages, and in-product flows
- Manage external agencies, freelancers, and media partners as needed
- Manage and allocate marketing budgets to maximize performance and scale winning channels
- Collaborate closely with Product, Data and extend agencies & teams to improve conversion
- Stay on top on best practices of video gaming, Gen Z trends, platform trends & algorithms, performance marketing hacks and emerging growth channels

Required Qualifications

- 6+ years of experience in growth marketing, user acquisition, and/or performance marketing
- Strong understanding of full-funnel and lifecycle marketing
- Hands-on experience with ASO (App Store & Google Play) and mobile growth strategies
- Proven track record of scaling paid acquisition campaigns with measurable business impact and hands-on expertise with paid media platforms (Google Ads, Meta Ads, etc.)
- Proven success scaling consumer apps, gaming, or entertainment / lifestyle products
- Deep familiarity with performance metrics: CAC, LTV, ROAS, retention, churn, ARPU
- Experience using analytics tools and with an analytical mindset with the ability to turn insights into action
- Strong cross-functional communication and project management skills

## Preferred Qualifications

- Experience at high-growth startups with a background in video games, mobile apps, or interactive entertainment
- Background in working with large or fast-scaling marketing budgets
- Familiarity with influencer, creator, or community-led growth strategies
- Experience working closely with creative/agency teams on ad and store asset production
- Experience with lifecycle, retention, or revenue-focused growth initiatives

Apply with your resume and a brief summary of growth or performance campaigns you’ve led and scaled.

## About KRAFTON INDIA

## Company Overview
- **One-liner**: KRAFTON INDIA is the Indian subsidiary of South Korean gaming giant KRAFTON, Inc., focused on publishing and operating popular mobile games like *BATTLEGROUNDS MOBILE INDIA (BGMI)* and nurturing the local gaming ecosystem through investments and an incubator program.
- **Entity Type**: Public (Parent KRAFTON, Inc. is listed on KOSPI; KRAFTON INDIA operates as a wholly owned subsidiary) [linkedin.com](https://in.linkedin.com/company/kraftoninc-india)
- **Headquarters**: Bangalore, India [krafton.in](https://krafton.in/)
- **Founded**: Not publicly available for the Indian entity; parent company founded in 2007
- **Founders**: Not publicly available for KRAFTON INDIA; parent company founded by Changhan Kim (CEO of KRAFTON, Inc.)

## Core Business
- **Primary industry/industries**: Mobile gaming, esports, game publishing
- **Target customers**: B2C – mobile gamers in India (mass market), B2B – game developers and startups through its incubator (KIGI) and investment arm
- **Mission or purpose statement**: “Nurturing a flourishing gaming community” and “reshaping the gaming landscape in India” through localized content, grassroots esports, and startup support [krafton.in](https://krafton.in/)

## Products & Services
- **BATTLEGROUNDS MOBILE INDIA (BGMI)**: Free-to-play mobile battle royale game (iOS, Android); a localized version of PUBG Mobile for India. Drives a thriving esports ecosystem.
- **Road to Valor: Empires**: Real-time PvP strategy game set in a mythical world with Indian-themed units (“India ka Battle Game”).
- **CookieRun India**: Endless runner mobile game featuring colorful characters and races.
- **Bullet Echo India**: Top-down tactical shooter with unique heroes, focused on team play.
- **Real Cricket**: Official cricket simulation game with licensed teams and multiplayer modes.
- **Defense Derby**: A tower defense/auto-chess hybrid mobile game.
- **New State Mobile**: Battle royale shooter available on Android/iOS.
- **KRAFTON India Gaming Incubator (KIGI)**: A program supporting 6–10 teams per year with funding and mentorship for early-stage game developers.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for KRAFTON INDIA; parent KRAFTON, Inc. has a market cap of approximately ~₩15 trillion (≈ $11 billion) as of mid-2026 (estimate based on public filings).
- **Key Metric**: Total funding / investment into Indian market – over $150 million deployed in the past two years, with an additional $150 million committed over the next three years [greenhouse.io](http://job-boards.greenhouse.io/kraftonindia)
- **Notable Investors/Partners**: Parent KRAFTON, Inc. (self-funded); partners include Indian esports organizations (NODWIN Gaming, etc.), Tencent Games, and various startup portfolio companies.
- **Growth Signals**: Headcount grew 56.9% year-over-year to 92 employees; 26,907 LinkedIn followers (+64.4% YoY); active job openings in engineering, product, and business roles; BGMI remains one of India’s most downloaded mobile games [linkedin.com](https://in.linkedin.com/company/kraftoninc-india)

## Competitive Advantages
- **Strong IP portfolio**: BGMI is a dominant mobile gaming title in India, with millions of daily active users and a deeply engaged esports community.
- **Localization & India-first strategy**: Games are tailored with Indian themes, events, and content (e.g., Indian faction in *Road to Valor*, *Real Cricket* licensing).
- **Deep capital commitment**: Over $300 million committed to the Indian gaming ecosystem (investments + incubator) provides a war chest for talent acquisition and market expansion.
- **Incubator pipeline (KIGI)**: Early access to emerging Indian game development talent and potential acquisition targets.

## Strategic Focus
- **Continued investment in Indian startups**: Next $150M directed toward gaming, tech, and media/entertainment companies.
- **Expansion of esports**: Organizing India-centric tournaments and localized events to grow competitive gaming.
- **Diversifying game portfolio**: Publishing new titles across genres (strategy, shooter, sports, arcade) to capture different audience segments.
- **Talent acquisition**: Growing the Bangalore team across engineering, product, marketing, and management; prioritizing backend, frontend, and infra roles [krafton.in](https://krafton.in/jobs/)

## Why Work Here
- **Culture**: Emphasizes “One Team. One Dream.”, innovation, bold decision-making, and ownership. “Work Hard, Play Hard” is a core motto [krafton.in](https://krafton.in/life-at-krafton-india/)
- **Environment**: Green office with calming views; “Go Green” motto; fun initiatives like Play Day, Tambola, festive celebrations, and team outings.
- **Learning & Growth**: Provides a learning policy for professional development and upskilling; employees can select programs to enhance skills.
- **Well-being**: Focus on holistic well-being including physical, emotional, and financial support; counseling services available.
- **Recognition**: “Loyalty awards” for tenure; celebration of accomplishments.
- **Work policy**: Hybrid/in-office model (based on job listings indicating Bangalore location).
- **Engineering culture**: Roles open for Backend Engineer, Frontend Engineer, SW Architect, Infra Manager – indicating a robust tech stack and ownership of game infrastructure and platform [greenhouse.io](http://job-boards.greenhouse.io/kraftonindia)

## Sources
1. [krafton.in](https://krafton.in/) – Company website, product pages, culture page
2. [greenhouse.io](http://job-boards.greenhouse.io/kraftonindia) – Careers page with job listings and investment details
3. [linkedin.com](https://in.linkedin.com/company/kraftoninc-india) – LinkedIn company profile, headcount, growth data

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