---
title: 'Marketing Manager, News at Daily Wire'
canonical: 'https://feeny.ai/job/marketing-manager-news-daily-wire-nashville-t5aev9t97tqv'
type: 'job'
last_seen: '2026-09-14'
---

# Marketing Manager, News at Daily Wire

- **Company:** Daily Wire
- **Location:** Nashville, TN
- **Work type:** remote
- **Posted:** 2026-03-31
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/dailywire/36189ba1-dd08-4462-8371-ab78d223697f

## Job description

The Daily Wire is looking for a growth focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. This role owns the full user journey from discovery to engagement to paid conversion, with direct impact on subscriber growth and revenue. You will develop and execute data driven strategies across SEO, social, and emerging distribution channels, while partnering closely with editorial, product, and growth teams. This is a high ownership role for someone who understands digital publishing, thrives in fast moving environments, and knows how to scale what works.

Primary Responsibilities

- Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
- Own the full funnel from first click through subscription conversion, optimizing engagement and retention
- Develop and optimize paywall strategies, messaging, and user flows to increase conversions
- Analyze performance across traffic, engagement, and conversion metrics to inform strategy
- Build and manage distribution strategies across search engines, news aggregators, and social platforms
- Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
- Drive experimentation across channels, messaging, and user experiences to improve performance
- Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
- Manage cross functional initiatives, timelines, and execution across teams

## Experience & Requirements

- 7-10+ years of experience
- Background in Marketing, Communications, Journalism, or a related field preferred
- Experience in digital publishing, audience development, or growth marketing for news or media organizations
- Proven track record of driving traffic growth and subscription conversion through data driven strategies
- Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
- Experience testing and optimizing paywalls, user flows, and conversion strategies
- Ability to analyze data and translate insights into actionable growth initiatives
- Strong ownership mindset with the ability to build and execute strategies independently
- Excellent communication, organization, and cross functional collaboration skills
- Preferred: Experience in a digital publishing environment

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links: Daily Wire Daily Wire Facebook Daily Wire YouTube Daily Wire X PragerU

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!

## CALIFORNIA APPLICANT PRIVACY NOTICE

## About Daily Wire

## Company Overview
- **One-liner**: The Daily Wire is a privately held, right-leaning media company producing news, opinion, podcasts, and entertainment content across digital, audio, and video platforms.
- **Entity Type**: Private (total funding $50M; no disclosed series stage)
- **Headquarters**: Nashville, Tennessee, United States
- **Founded**: 2015
- **Founders**: Ben Shapiro, Jeremy Boreing, Caleb Robinson

## Core Business
- **Primary industry**: Media Production / Digital Media
- **Target customers**: B2C – primarily right-of-center consumers seeking news, commentary, and family-oriented entertainment.
- **Mission / purpose**: To create unparalleled content that provides a voice for facts and freedom, setting trends rather than echoing them.

## Products & Services
- **DailyWire.com**: News and opinion website covering politics, culture, education, and sports.
- **Podcasts**: Flagship shows including *The Ben Shapiro Show*, *The Michael Knowles Show*, *The Matt Walsh Show*, and *The Andrew Klavan Show*. Chart-topping in the conservative podcast space.
- **DailyWire+**: Subscription video-on-demand platform launched in 2022, featuring podcast videos, documentaries (e.g., *My Dinner with Trump*), and original series. Surpassed 1 million paid subscribers by November 2022.
- **Bentkey**: Children’s entertainment streaming service launched in October 2023, with preschool series like *Chip Chilla* and other family content. The company pledged at least $100M over three years for children’s programming.
- **Film & Scripted Content**: Feature adaptations including *Atlas Shrugged* and *The Pendragon Cycle* series (planned release 2026).

## Market Standing
- **Valuation / Market cap**: Not publicly disclosed.
- **Key metrics**:
  - **Annual Revenue**: Discrepancy in reports – publicly available data (Zoominfo/LinkedIn) estimates **$25M–$50M** for 2025/2026, while Wikipedia reports the company exceeded **$100M** in early 2022 ([wikipedia.org](https://en.wikipedia.org/wiki/The_Daily_Wire)).
  - **Total Funding**: $50M (seed round from Farris Wilks in 2015, no subsequent rounds reported).
  - **Paid Subscribers**: 1M+ (as of November 2022); 890K (June 2022).
  - **Headcount**: 149 employees (11% YoY growth), with offices in Nashville, TN (HQ) and remote staff across the US, Pakistan, Kosovo, and Canada.
- **Notable Investors / Partners**: Farris Wilks (billionaire oil magnate) provided initial $4.7M; DailyWire Ventures, LLC manages the entity.
- **Growth Signals**:
  - Launched DailyWire+ (2022) and Bentkey (2023), expanding into original entertainment.
  - Investment of $100M+ in children’s content.
  - Recent leadership changes: Mike Richards (former *Jeopardy!* EP) appointed CEO in May 2026 after Caleb Robinson resigned; Jeremy Boreing stepped down as co-CEO in March 2025.
  - However, the company laid off 13% of its staff in May 2026, primarily in Nashville.

## Competitive Advantages
- **Brand loyalty**: Captive audience among conservative consumers; strong podcast hosts with dedicated followings.
- **Vertical integration**: Owns direct-to-consumer distribution via DailyWire+ and Bentkey, reducing reliance on third-party platforms.
- **Contrarian positioning**: Explicitly positioned as a counter-cultural alternative to mainstream media and entertainment (e.g., Disney).
- **Original IP**: Exclusive film/TV adaptations of popular conservative/book properties.

## Strategic Focus
- **Children’s entertainment**: Continue building Bentkey as a rival to mainstream kids’ content.
- **Scripted originals**: Release *The Pendragon Cycle* (2026) and other long-form productions.
- **Podcast network expansion**: Leverage existing hosts to launch new shows and grow subscriber base.
- **Digital advertising & subscription revenue**: Balance ad-supported website with subscription VOD.

## Why Work Here
- **Culture**: Described as fast-moving, innovative, and trend-setting; emphasis on creative freedom within a mission-driven, right-of-center environment.
- **Work Policy**: Mix of onsite (Nashville HQ) and remote roles (e.g., Account Executive, Remote USA). Some positions part-time remote.
- **Perks / Engineering Culture**: Not extensively detailed, but the company reports a flat seniority structure (30% specialists, 24% other management). Notable talent sources include Netflix, WarnerMedia, Fox News, and Ramsey Solutions.
- **Employer Ratings**: Low overall rating on LinkedIn (2.4/5 based on 31 reviews). Work-life balance is the lowest-scored factor (1.9/5), compensation (2.8/5), culture (2.3/5). This suggests a demanding environment with high expectations.
- **Recent Departures**: Key executives left in 2026 (EVP Marketing, COO); CEO changed twice in 2025-2026. The company is in a period of leadership transition.
- **Open Roles**: As of the search date (Sep 2026), 4 active postings: Producer, Marketing Manager (Entertainment), Copywriter, Technical Supervisor. Posting volume declined ~60% monthly.

## Sources
1. [dailywire.com – Careers](https://jobs.lever.co/dailywire)
2. [dailywire.com – About](https://www.dailywire.com/about)
3. [linkedin.com – Company Page](https://www.linkedin.com/company/thedailywire)
4. [builtin.com – Company Profile](https://builtin.com/company/daily-wire)
5. [wikipedia.org – The Daily Wire](https://en.wikipedia.org/wiki/The_Daily_Wire)

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