---
title: 'Marketing Manager (NYC) at Sana'
canonical: 'https://feeny.ai/job/marketing-manager-nyc-sana-new-york-26st6nh4fety'
type: 'job'
last_seen: '2026-09-09'
---

# Marketing Manager (NYC) at Sana

- **Company:** Sana
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/sana-roles/6036af47-fbc3-406b-8c99-505ea8f209c5

## Job description

## WHY SANA

Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that’s a mission that excites you, you’re in the right place.

We're hiring a Marketing Manager to own the go-to-market motion for one of Sana's highest-priority strategic opportunities: bringing our AI to one of the world's largest enterprise software ecosystems and the millions of employees who rely on it.

This is a rare greenfield opportunity with clear commercial stakes and a defined target customer. You won't be handed a playbook—you'll write it, moving across positioning, content, demand generation, events, and enablement to drive growth.

## WHAT YOU'LL DO

- Develop and execute an integrated marketing strategy to drive awareness, engagement, and pipeline within an enterprise customer base.
- Partner with product, sales, design, and CS to build a strong GTM motion.
- Build and manage campaigns across channels (email, events, digital, content, and sales enablement) tailored to enterprise buyers.
- Develop crisp messaging and produce high-quality content that clearly articulates our value and converts across the funnel.
- Build repeatable systems and templates that scale with the motion over time.
- Track performance obsessively and translate data into clear tactics.
- Run on anything else within marketing that is an important problem to solve and you find interesting.

## PREFERABLY YOU HAVE

- 4+ years in B2B marketing at a high-growth SaaS or tech company, with ownership of meaningful commercial outcomes.
- Full-stack marketing chops. You've run campaigns, written content, managed events, analyzed performance in multiple tools, and worked closely with sales.
- As much love for execution as strategy. You know how to balance strategic thinking with hands-on execution in a fast-moving environment.
- Builder mentality. You’re energized by ambiguity and greenfield problems and love to obsess over driving outcomes and hitting revenue targets.
- Learned the value of ruthless prioritization and are intolerant of indecision.
- Strong executive presence, exceptional communication skills, and the ability to influence across global teams and senior leadership.
- Deep understanding of enterprise buying dynamics like long cycles, multiple stakeholders, trust-building over time.
- Familiarity with AI or experience in deep tech sector communications, plus judgment in when and how to use AI to strengthen the work from yourself and those around you.

## WHAT WE OFFER

- Help shape AI's future alongside brilliant minds from Google, Apple, Spotify, Notion, Slack, Databricks, and BCG.
- Competitive salary complemented with a competitive RSU program.
- Swift professional growth in an evolving environment, supported by a culture of continuous feedback and mentorship from senior leaders.
- Work with talented teammates across 5+ countries, and global customers, from our beautiful office in Stockholm, London and New York.

## About Sana

## Company Overview
- **One-liner**: Sana builds an AI-native enterprise platform that combines knowledge search, learning, and agentic automation to augment human intelligence at work.
- **Entity Type**: Private (subsidiary of Workday, Inc. – acquired in September 2025 for ~$1.1 billion)
- **Headquarters**: Stockholm, Sweden (with offices in London, UK and New York, NY, USA)
- **Founded**: 2016
- **Founders**: Joel Hellermark (CEO)

## Core Business
- **Primary industry**: Enterprise AI / Knowledge Management / Learning & Development
- **Target customers**: B2B – mid-market to enterprise organizations (e.g., Merck, Polestar, global manufacturers and fintechs)
- **Mission statement**: “Empower everyone to solve the world’s most important problems faster by transforming how organizations learn and access knowledge.”

## Products & Services
- **Sana Learn**: AI-native learning platform that combines LMS, LXP, authoring tool, and virtual classroom. Features AI-generated courses, personalized tutoring agents, and content creation that reduces creation time from months to hours.
- **Sana Agents**: A no-code agent builder that lets users create AI agents to automate repetitive tasks, search across company data sources (Workday, Google Drive, SharePoint, Office365), and execute workflows end-to-end. Includes proactive insights and document generation.
- Both products are now part of Workday’s ecosystem and continue to be developed independently.

## Market Standing
- **Valuation**: Acquired by Workday for approximately $1.1 billion (September 2025). Prior to acquisition, total funding was $137.1 million.
- **Key Metric**: Pre-acquisition annual revenue was SEK 23.0 million (~$2.1M) – this figure is likely outdated given rapid growth and the acquisition.
- **Notable Investors/Partners**: New Enterprise Associates (led Series C), EQT Ventures (led Series A), Sven Hagströmer (seed). Now fully owned by Workday.
- **Growth Signals**: Headcount grew 64.4% YoY to 284 employees. Served over 1 million users across hundreds of enterprises. Customer outcomes: 275% increase in learning engagement for an EV manufacturer, 95% time savings for a manufacturer using agents, 90% productivity gains for an industrial tech company.

## Competitive Advantages
- **AI-native design**: Built from the ground up for AI, not bolted on. Combines search, learning, and automation in one platform.
- **Beautiful user experience**: Consistently rated 4.9/5.0 on product reviews and employer reviews.
- **Talent density**: Known for hiring exceptional people from top consultancies (McKinsey, BCG, Bain) and tech companies (Google, Spotify, Klarna).
- **Workday integration**: Unmatched access to Workday’s data on people, money, and organizational context, enabling hyper-personalized and proactive AI.

## Strategic Focus
- **Post-acquisition**: Powering Workday’s “new front door for work” – a personalized, proactive employee experience. Accelerating product development and scaling to 75 million Workday users.
- **Continued standalone growth**: Sana Learn and Sana Agents will remain as separate products, with increased resources for innovation and customer scale.
- **Key priorities**: Deepening AI agent capabilities, expanding learning personalization, and enabling internal mobility and reskilling.

## Why Work Here
- **Culture**: Described as “do your life’s work” – a high-autonomy, high-expectation environment modeled after Bell Labs. Values: extreme talent density, curiosity, speed, joy, and caring more than seems reasonable.
- **Remote/Hybrid Policy**: Offices in Stockholm, London, and New York. Likely hybrid based on office presence; specific policy not stated but offices are central.
- **Perks**: Employer rating 4.9/5.0 (culture: 4.9, career: 4.8, compensation: 4.4). Strong emphasis on learning, feedback, and meaningful work. Open positions include Design Engineer, Engagement Manager, GTM roles, and more.
- **Notable**: Recently acquired by Workday, providing stability, resources, and the opportunity to impact millions of users. High talent density with peers from BCG, McKinsey, Spotify, Google.

## Sources
1. [Sana Labs](https://sanalabs.com/)
2. [Sana Careers](https://sanalabs.com/careers)
3. [Sana About](https://sanalabs.com/about)
4. [LinkedIn – Sana](https://www.linkedin.com/company/sana-labs)
5. [Workday Newsroom – Acquisition Announcement](https://newsroom.workday.com/2025-09-16-Workday-Signs-Definitive-Agreement-to-Acquire-Sana)

## Other roles at Sana

- [Growth Marketing](https://feeny.ai/job/growth-marketing-sana-stockholm-grpph26vftzc) — Stockholm, Sweden
- [AI Engineer (Agents)](https://feeny.ai/job/ai-engineer-agents-sana-stockholm-qzdxq1ch92rn) — Stockholm, Sweden
- [Frontend Infra Engineer](https://feeny.ai/job/frontend-infra-engineer-sana-stockholm-91ac816fnk0v) — Stockholm, Sweden
- [Fullstack Product Engineer (Learn & Agents)](https://feeny.ai/job/fullstack-product-engineer-learn-agents-sana-stockholm-njagezxfgfq9) — Stockholm, Sweden
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-sana-london-fvgqjk35w039) — London, United Kingdom
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-sana-new-york-ykg8hn030dy5) — New York, NY
- [Solutions Engineer](https://feeny.ai/job/solutions-engineer-sana-stockholm-gtznatkengtx) — Stockholm, Sweden
- [Senior Platform Engineer (Learn & Agents)](https://feeny.ai/job/senior-platform-engineer-learn-agents-sana-stockholm-mvjzxvcbkhza) — Stockholm, Sweden
- [Senior Backend Engineer (Core, Agents, Learn)](https://feeny.ai/job/senior-backend-engineer-core-agents-learn-sana-stockholm-dyka3gjjgnxx) — Stockholm, Sweden
- [QA Engineer (Agents)](https://feeny.ai/job/qa-engineer-agents-sana-stockholm-229vdm2h0tj1) — Stockholm, Sweden