---
title: 'Marketing Manager – Operations & Demand Generation at The Global Talent Co.'
canonical: 'https://feeny.ai/job/marketing-manager-operations-demand-generation-the-global-talent-co-mexico-2rrxcvmqnrdw'
type: 'job'
last_seen: '2026-10-14'
---

# Marketing Manager – Operations & Demand Generation at The Global Talent Co.

- **Company:** The Global Talent Co.
- **Location:** Mexico
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-01-30
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/the-global-talent-co/c92d0e8a-b3a8-4f75-857b-a83058bccc04/application

**Skills:** HubSpot Marketing Hub, LinkedIn Ads, Google Ads, ZoomInfo, Nooks, Dripify, Attribution modeling, Performance reporting, Account-Based Marketing, Demand Generation, B2B SaaS Marketing

> The Marketing Manager drives revenue growth by owning demand generation, account-based marketing, and marketing operations. This role involves executing multi-channel campaigns, managing HubSpot, and optimizing the marketing tech stack to support enterprise sales pipelines.

## Job description

Marketing Manager – Operations & Demand Generation Full-time (40hrs a week), Remote Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

## Your Role

You will work with a fast-growing AI technology company that is redefining industrial automation through advanced computer vision and robotics intelligence. The company partners with leading automotive OEMs and industrial manufacturers to unlock higher productivity, precision, and efficiency across complex production environments. As the Marketing Manager – Operations & Demand Generation, you will be a key driver of revenue growth. You will own demand generation, account-based marketing (ABM), and marketing operations, working closely with sales, SDRs, and executive leadership. This role combines strategic thinking with hands-on execution and is ideal for a marketer who enjoys building scalable systems, optimizing performance, and directly impacting pipeline growth in an enterprise sales environment.

## Responsibilities

- Execute multi-channel demand generation and ABM campaigns to engage ICPs, expand enterprise accounts, and drive qualified pipeline.
- Partner with sales and marketing leadership to develop account plans and targeted messaging across the buyer journey.
- Own and architect HubSpot, including workflows, lead scoring, automation, data integrity, and integrations.
- Manage and optimize the marketing tech stack, including tools such as ZoomInfo, Nooks, Dripify, and digital advertising platforms.
- Enable SDR and sales teams with accurate account data, buyer personas, and high-performing outreach sequences.
- Plan and manage industry events, trade shows, and webinars, including logistics, lead capture, and post-event nurturing.
- Build attribution models, dashboards, and performance reports to measure ROI and pipeline contribution.
- Analyze performance data and provide actionable insights to improve conversion rates and campaign effectiveness.
- Continuously improve marketing operations to support scale and revenue growth.

## Requirements

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4–8+ years of experience in B2B SaaS or enterprise marketing, with a strong focus on demand generation, ABM, and growth marketing.
- Expert-level experience with HubSpot Marketing Hub (certification preferred).
- Hands-on experience managing LinkedIn Ads, Google Ads, and other paid acquisition channels.
- Strong experience with analytics, attribution, and performance reporting.
- Proven ability to collaborate closely with sales and revenue teams.
- Excellent written and verbal English communication skills.
- Highly organized, detail-oriented, and comfortable operating in a fast-paced environment.

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

## About The Global Talent Co.

## Company Overview
- **One-liner**: The Global Talent Co. connects innovative US and EU tech companies with pre-vetted, AI-powered marketing and tech professionals from Latin America, South Africa, and other global regions, serving as an Employer of Record.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Roman Kirsch (Founder & Investor), Brett Stapper (Co-Founder & Investor)

## Core Business
- Primary industry/industries: Marketing Services, HR Tech, Talent Marketplace
- Target customers: B2B — US and EU tech startups, SaaS companies, consumer businesses, and agencies seeking remote marketing and tech talent
- Mission or purpose statement: "Our mission is to solve this by creating jobs, unlocking opportunities, and building careers that change lives." The company envisions a world where talent is global, intelligent, and unstoppable, aiming to place 3,333 AI-powered marketing professionals into global opportunities by 2027.

## Products & Services
- **Global Talent Marketplace & Employer of Record (EOR)**: A platform that finds, vets, hires, pays, and manages remote professionals. The company acts as the legal employer, handling payroll, compliance, local benefits, taxes, and HR administration in over 30 countries.
- **AI-Powered Matching & Vetting**: An AI-driven system that assesses candidates through automated assessments and manual interviews, connecting companies with the top 1% of talent from a network of 450,000+ pre-vetted professionals.
- **Proprietary AI Training (MIRA AI)**: All marketing professionals hired through the platform receive extensive training in leading AI platforms (ChatGPT, Claude) and work alongside "MIRA AI," the company's proprietary AI-driven marketing assistant, designed to amplify their expertise.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Over 450,000 pre-vetted professionals in their talent network; 200 total employees (per Built In); 18 employees on LinkedIn (likely core team); 188 active job postings.
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped). Partners include US and EU tech startups.
- **Growth Signals**: High job posting growth (+12.6% monthly, +144.2% quarterly); expanding into new regions (South Africa, Latin America, Europe); strong LinkedIn follower growth (+52.2% yearly); operating in 8 countries.

## Competitive Advantages
- **AI-Centric Model**: Differentiates by explicitly training all marketing talent on AI tools (ChatGPT, Claude) and providing its own proprietary AI assistant (MIRA AI), creating a "next-generation AI-powered marketing workforce."
- **Risk Mitigation for Clients**: Offers a unique "talent guarantee" with unlimited free replacements and 30-day off-boarding notice, reducing hiring risk for startups.
- **Cost Arbitrage**: Clients save 50-70% compared to local US/EU hires while accessing top-tier talent from Latin America and South Africa.
- **Community Building**: Creates in-person and virtual marketing communities in every country of operation, with events, certification courses, and workshops to retain and upskill talent.

## Strategic Focus
- **Scaling the AI-Powered Workforce**: The company's stated ambition is to place 3,333 AI-powered marketing professionals by 2027, signaling a focus on volume and AI integration.
- **Geographic Expansion**: Currently operating in 8 countries (South Africa, Argentina, Colombia, Nigeria, Mexico, Ukraine, Germany, US) with plans to grow further.
- **Deepening the Talent Pool**: Growing the network from 400,000+ to 450,000+ pre-vetted professionals, with a focus on marketing, design, customer success, and finance roles.
- **Product-Led Growth**: Investing in AI-powered matching technology and a seamless EOR platform to reduce friction for both clients and candidates.

## Why Work Here
- **Remote-First Culture**: The company is fully remote with employees across 8 countries and 6+ locations. Offices exist in San Francisco, Mexico, Germany, Romania, South Africa, and Argentina, but the default is remote work.
- **Career Growth & AI Training**: The company heavily invests in upskilling its talent with AI certifications and access to proprietary AI tools, positioning workers for "future-proof" careers.
- **Global Community**: Emphasis on building local communities through in-person events and workshops, providing a sense of belonging for remote workers.
- **Competitive Compensation**: The company promises "the same compensation as your peers" in global tech roles, with a focus on high-impact, higher-paying roles compared to local market rates.
- **High Hiring Activity**: With 188 active job postings and rapid quarterly growth (+144.2%), the company is aggressively hiring, indicating strong momentum and opportunity for internal mobility.

## Sources
1. [globaltalent.co](https://globaltalent.co/about/)
2. [linkedin.com](https://www.linkedin.com/company/the-global-talent-co)
3. [builtin.com](https://builtin.com/company/the-global-talent-co)
4. [globaltalent.co](https://globaltalent.co/how-it-works/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/the-global-talent-co)

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- [German-Speaking Business Development Representative](https://feeny.ai/job/german-speaking-business-development-representative-the-global-talent-co-south-ygnmzdrs9k13) — South Africa / Cpt
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- [German-Speaking Affiliate Manager](https://feeny.ai/job/german-speaking-affiliate-manager-the-global-talent-co-kenya-efye5qwt16kn) — Kenya
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