---
title: 'Marketing Manager, Promotions and Incentives at Deliveroo'
canonical: 'https://feeny.ai/job/marketing-manager-promotions-and-incentives-deliveroo-dubai-19kcasy5jrqh'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing Manager, Promotions and Incentives at Deliveroo

- **Company:** [Deliveroo](https://feeny.ai/companies/deliveroo)
- **Location:** Dubai, United Arab Emirates
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/deliveroo/1f50ccdc-dacc-4af9-89bd-3ff893d2a9a3

## Job description

Title: Marketing Manager, Promo & Incentives Market: UAE & KW Location: Dubai, UAE

## Role Overview

As Marketing Manager, Promo and Incentives, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the operational delivery and performance of our promotional and incentive programmes, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound. Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day to day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.

What You'll Be Doing: You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.

Here’s What Your Day-to-day Might Look Like:

- Promotional Calendar Execution: Own the execution of the Middle East promotional calendar, translating quarterly strategy into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.
- Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
- CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.
- Quarterly Strategic Planning: Develop quarterly and annual promotional roadmaps aligned with commercial priorities, seasonal opportunities, and market dynamics.
- Budget Ownership: Manage and report campaign-level budgets, tracking spend against target and flagging when a promotion's ROI or margin impact is off plan.
- Customer-centric Programmes: Partner with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.
- Performance Optimization: Own weekly reporting on in-flight campaign performance and lead post-campaign analysis to identify what worked, what didn't, and what's worth testing next.
- Promotional Analytics: Analyze price elasticity and discount depth mechanics by running structured tests to find the minimum effective discount.
- Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.
- Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.
- Commercial Business Cases: Build business cases with financials for scaling a successful test into a recurring, budgeted promotional mechanic.
- Customer Advocacy: Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.
- Stakeholder Communication: Translate complex datasets into clear recommendations for senior stakeholders.

What You'll Need to Thrive:

- Experience: 5-8 years of experience in Growth Marketing, Data Analytics, User Segmentation, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform. Commercial Acumen: Proven experience owning customer incentive strategies and promotional campaigns that drive measurable business outcomes. Working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them is a plus.
- Educational Background: Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.
- Analytical Rigor: Strong analytical skills - proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions.
- Technical know-how: Experience running or supporting A/B tests and translating results into recommendations.
- Collaborative Leadership: Excellent communication and collaboration skills, with the confidence to manage multiple cross-functional stakeholders.
- Execution Focus: A self-starter attitude, with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation.
- Language Skills: Fluent English; Arabic language skills are a strong advantage in this market.

Why Deliveroo? We are a small team, with very large impact, looking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them. There are so many questions we need to answer and plenty more we haven't even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind?

Workplace & Diversity At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer multiple great benefits in areas including health, family, finance, community, convenience, growth and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an exciting space.

## About Deliveroo

## Company Overview
- **One-liner**: Deliveroo operates a hyperlocal three-sided marketplace that connects consumers, restaurants and grocers, and riders to deliver food and other neighbourhood goods in under 30 minutes.
- **Entity Type**: Public (London Stock Exchange: ROO)
- **Headquarters**: London, United Kingdom
- **Founded**: 2013
- **Founders**: Will Shu

## Core Business
- **Primary industry**: Online food delivery and on-demand grocery / local commerce
- **Target customers**: B2C (consumers), B2B (restaurants, grocers, retailers), and B2C (riders as independent contractors)
- **Mission or purpose**: To transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders.

## Products & Services
- **Restaurant Delivery**: Core service delivering meals from over 160,000 restaurant and grocery partners, many of which never offered delivery before.
- **Deliveroo Hop**: Rapid on-demand grocery delivery from a network of delivery-only sites, rolling out in several markets.
- **Deliveroo Shopping**: Non-food retail delivery, bringing items from local shops (e.g., flowers, cards, electronics) to consumers.
- **Editions**: Delivery-only kitchens that help restaurants expand to new areas at lower cost and risk, powered by Deliveroo’s data insights.

## Market Standing
- **Valuation/Market Cap**: Publicly traded – market cap not provided in available materials; check financial sources for latest figure.
- **Key Metric**: Operates in 10 markets worldwide, serving millions of consumers with thousands of riders and 160,000+ restaurant/grocery partners.
- **Notable Investors/Partners**: Key grocery partners include Co-op, Conad, Carrefour, Casino, Marks and Spencer, Picard, Waitrose, and Whole Foods Market. (Prior venture investors not detailed in provided sources.)
- **Growth Signals**: Expanding on-demand grocery via Deliveroo Hop; launching Deliveroo Shopping for non-food items; continuous investment in machine learning logistics (Frank algorithm); growing Editions network.

## Competitive Advantages
- **Hyperlocal logistics technology**: Proprietary Frank algorithm uses machine learning to optimise routing, preparation times, and delivery efficiency neighbourhood by neighbourhood.
- **Three-sided marketplace**: Deep network effects connecting consumers, merchants, and riders – hard to replicate at scale.
- **Editions (delivery-only kitchens)**: Lowers barrier for restaurant expansion and increases selection in underserved areas.
- **Rider value proposition**: Free personal accident and third-party liability insurance for all self-employed riders from day one, flexible work, and good earnings.

## Strategic Focus
- **Grocery and retail expansion**: Scaling Deliveroo Hop and Deliveroo Shopping to become the definitive online food and neighbourhood commerce platform.
- **Technology leadership**: Continued investment in real-time coordination, machine learning, and logistics optimisation.
- **Market penetration**: Deepening presence in existing 10 markets while improving selection, experience, and value for consumers.

## Why Work Here
- **Culture**: Values-driven, innovative, and inclusive – Employee Resource Groups, regular social events, and a focus on career-defining work.
- **Work environment**: Offices across the UK (London HQ, Birmingham, Bristol, Edinburgh, Leeds, Manchester) with excellent kit for remote work and a parent-friendly culture.
- **Benefits (UK)**:
  - 25 days annual leave + bank holidays, increasing with tenure; one paid volunteer day per year.
  - Competitive compensation, annual cash bonus, sign-on bonus, relocation support, and up to 5% matched pension.
  - Equity awards for eligible roles.
  - Private healthcare (single cover funded), gym access (HQ on-site, discounted external), wellbeing apps (LesMills+, Strava, Headspace, Yogaia) via GymPass.
  - Life assurance, discounted dental, critical illness cover, travel insurance.
  - Free Deliveroo Plus (free delivery), team lunches from local restaurants.
  - Cycle to Work Scheme, Season Ticket Loans, free mortgage advice.
  - Excellent learning & development via RooLearn platform.
- **Engineering culture**: Tackle complex scale and machine learning problems coordinating millions of real-time interactions across a three-sided marketplace.

## Sources
1. [deliveroo.co.uk](https://deliveroo.co.uk/about-us) – Company overview, history, products, and values.
2. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/) – Career page with mission, culture, and team size.
3. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/locations/united-kingdom/) – UK-specific benefits, office locations, and compensation details.
4. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/how-we-hire/) – Hiring process and interview tips.

## Other roles at Deliveroo

- [Integrated Marketing Manager](https://feeny.ai/job/integrated-marketing-manager-deliveroo-milan-2nkaw5mzr6mf) — Milan, Italy
- [Corporate Account Manager](https://feeny.ai/job/corporate-account-manager-deliveroo-london-6kvsjt0seq27) — London, United Kingdom
- [Staff Machine Learning Engineer - Ads Bidding](https://feeny.ai/job/staff-machine-learning-engineer-ads-bidding-deliveroo-london-qvsebp47gxxn) — London, United Kingdom
- [Senior Machine Learning Engineer - Conversational AI](https://feeny.ai/job/senior-machine-learning-engineer-conversational-ai-deliveroo-london-vzjkrxxjmvr6) — London, United Kingdom
- [Software Engineer, Backend (BI Platform)](https://feeny.ai/job/software-engineer-backend-bi-platform-deliveroo-london-vwt4ayxtmd9v) — London, United Kingdom
- [BI Engineer](https://feeny.ai/job/bi-engineer-deliveroo-london-y11gcbxtfhn1) — London, United Kingdom
- [Rider Onboarding Operations Representative](https://feeny.ai/job/rider-onboarding-operations-representative-deliveroo-london-q4cge4yjpjna) — London, United Kingdom
- [Strategy & Operations Manager](https://feeny.ai/job/strategy-operations-manager-deliveroo-london-b45f4d1w47k9) — London, United Kingdom
- [Corporate Commercial Manager](https://feeny.ai/job/corporate-commercial-manager-deliveroo-london-4xdazw1qbw69) — London, United Kingdom
- [Corporate Sales Team Lead](https://feeny.ai/job/corporate-sales-team-lead-deliveroo-london-9s2z3dna85tg) — London, United Kingdom