---
title: 'Marketing Manager, Spain at Joko'
canonical: 'https://feeny.ai/job/marketing-manager-spain-joko-barcelona-hhkztg1qnvmt'
type: 'job'
last_seen: '2026-10-17'
---

# Marketing Manager, Spain at Joko

- **Company:** Joko
- **Location:** Barcelona, Spain
- **Compensation:** €46k–€63k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/joko/d345e9ea-dd09-4537-90a0-cabb58166ad7

## Job description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store.

Founded in Paris, Joko is a tech company and certified B Corp with over 120 talents across Paris, Barcelona, and New York (and beyond). More than 7 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it.

Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.

It’s still day 1, come build the future of shopping with us!

🌍 Our International Expansion team As the driving force that will make Joko a globally successful company, the International Expansion team embodies boundless ambition. The team is responsible for designing the strategy that will take Joko to multiple countries and for coordinating all teams so we deliver fast and efficiently. The International Expansion team reports to Xavier, our CEO. It is made of a central team and local country teams. The central team is composed of the Head of International Expansion and an International Expansion Manager. Together, they build the playbooks, foundations, and operating model that enable Joko to launch and scale successfully across markets. Local country teams are led by a Country Launcher and bring deep local expertise across the key functions needed to launch and grow Joko in-market. Our mission is to turn Joko into a globally used product. After the US, we are preparing the next chapter of our expansion with Spain as our next country launch.

🎯 What you will do As Marketing Manager, Spain, you will be Joko’s first Marketing hire in the market. Reporting directly to the Country Launcher, Spain, your mission is to make Joko’s brand, campaigns, and content connect with Spanish consumers. You will own local marketing execution end to end, drawing on our marketing playbooks, assets, and central specialists while deciding how they come to life in Spain. Your missions will notably include:

- Localize Joko’s marketing for Spain: Adapt centrally developed campaigns, messaging, creative assets, and workflows to Spanish culture, shopping habits, language, and market dynamics.
- Plan and execute Spain-specific campaigns: Build the local calendar around the retail, cultural, and seasonal moments that matter in Spain, then partner with central specialists to deliver campaigns across channels from brief to launch.
- Own the Spanish user lifecycle: Adapt Joko’s CRM journeys and lifecycle automations to the local market, moving users from acquisition to activation, engagement, and long-term retention.
- Turn Spanish consumer insight into action: Build a sharp understanding of local users, competitors, media, and shopping behavior, and use it to guide Joko’s product and marketing decisions. Partner closely with the User Acquisition team to turn those insights into locally relevant creatives that help acquisition scale.
- Build local marketing foundations: Establish lightweight processes for collaboration across the Spain team, central specialists, and local agencies or partners, enabling consistent execution as the market scales.
- Measure and optimize with data: Track campaign and lifecycle performance, run A/B tests, and turn the results into clear recommendations and sharper execution.

👀 Who we're looking for

- Experience and education: You hold a degree in business, marketing, communications, or have an equivalent track record, and you have at least 5 years of experience in consumer marketing, ideally in tech, e-commerce, or retail, taking campaigns from idea to launch. You know the Spanish consumer market and how consumer brands grow in it.
- Location and languages: You are based in Barcelona or Madrid. You have native-level proficiency in Spanish and you are fluent in English, both written and spoken.
- Broad marketing skills and creative judgment: You can work across online and offline campaigns, content, social media and CRM, and know how to adapt global brands and campaigns to a local market. You are not expected to be a specialist in every channel, but you have strong marketing judgment, bring ideas of your own, and understand how to address Spanish consumers.
- Entrepreneurial and collaborative mindset: You enjoy building from a blank page, being hands-on, and running several workstreams at once. You communicate clearly, build trust across local and central teams, and create pragmatic processes that help everyone move faster.
- Analytical rigor and attention to detail: You break down ambiguous problems, use data to make decisions, and move fast without losing rigor. You maintain a consistently high quality bar across every user-facing touchpoint.
- AI fluency: You use AI tools to accelerate research, localization, content production, analysis, or workflows without compromising quality or brand consistency.

💎 Our perks (Some of the benefits listed below are available to full-time positions only) At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:

- Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
- Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.

On top of that, we offer plenty of perks:

- 💸 Top-market compensation
- 📈 Equity for everyone with the chance to own a piece of what you build
- 🤖 Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
- 🌴 Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings
- 💪 Contribution to your ClassPass subscription
- 🍼 8-week leave paid 100% for the second parent
- …and much more, check the full list [here](https://notion.so/joko/20f4ead2bfc54137b9d805bd9abbb758?pvs=4&v=e2baac50c1844149a219895e0d1c2912)!

🤝 Our hiring process

- Intro call: Quick screening with the Hiring Manager or the Talent team.
- Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).
- Step 2 – Role-specific assessments
- For non-engineering roles: A take-home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design).
- For engineering roles: A 90-min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool).
- Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder.
- References: Up to 3 calls with former colleagues or managers.

☕ You may also be invited for coffee with team members to get a feel for our culture.

## About Joko

## Company Overview
- **One-liner**: Joko is a tech company that helps consumers shop smarter by unifying the shopping experience, preserving purchasing power, and enabling more responsible spending through a rewards and cashback platform.
- **Entity Type**: Private (startup, stage not disclosed)
- **Headquarters**: Paris, France (with offices in Barcelona, Spain and New York, USA)
- **Founded**: 2018
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Shopping rewards, consumer savings, and card-linked payments
- **Target customers**: B2C (consumers) and B2B (merchants and retailers)
- **Mission or purpose statement**: “Help people preserve their purchasing power, buy more responsibly, and save time – all at once.” The company aims to be the all-in-one app for shopping, from product discovery to rewards and payment.

## Products & Services
- **Joko App / Browser Extension**: A digital platform that offers cashback, price comparison, and universal one-click purchase capabilities across thousands of online merchants.
- **Card-Linked Solution**: A B2B product that allows retailers to offer seamless rewards and loyalty programs directly linked to consumer payment cards.
- **Gift Cards**: A gift card business that helps merchants drive sales and customer engagement.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: 4 million consumers and 7,000+ merchants (as of most recent data), with a headcount of approximately 105 employees (scaling to 150+)
- **Notable Investors/Partners**: Not publicly available
- **Growth Signals**: Active expansion into the Spanish market (Country Launcher role), aggressive hiring (40+ hires planned), and a strategic focus on AI-driven growth and B2B marketing.

## Competitive Advantages
- **Certified B Corporation**: Commitment to social and environmental impact built into the business model.
- **Technology‑led platform**: Proprietary card‑linking and universal checkout technology that simplifies the shopping experience.
- **International presence**: Offices in Paris, Barcelona, and New York enable talent access and market reach across Europe and the US.
- **Scale and network effects**: A growing base of consumers and merchants creates a virtuous loop for rewards and data.

## Strategic Focus
- **AI‑driven growth**: Investing in artificial intelligence to enhance user acquisition, retention, and monetization.
- **Geographic expansion**: Launching in Spain as the next market, with a dedicated country launcher role.
- **B2B scaling**: Building out B2B marketing and enterprise sales capabilities to sign more retailers for card‑linked and gift card solutions.
- **Talent acquisition**: Scaling headcount from ~105 to 150+ across engineering, product, sales, and operations.

## Why Work Here
- **Culture**: Described as a place for “doers who never stop learning,” with an international team spread across three hubs. Emphasis on getting out of one’s comfort zone to reach outstanding goals.
- **Remote/Hybrid/Office**: Hybrid and in‑office options available depending on role; offices in Paris, Barcelona, and New York.
- **Notable perks**: Certified B Corporation, opportunities to work on AI and growth initiatives, and the chance to impact millions of consumers’ shopping experiences.
- **Engineering culture**: The engineering team values leveraging technology to solve real consumer problems, as highlighted in their dedicated engineering blog.

## Sources
1. [engineering.joko.com](https://engineering.joko.com/about-joko/)
2. [builtin.com](https://builtin.com/company/joko)
3. [welcometothejungle.com](https://www.welcometothejungle.com/en/companies/joko/jobs)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/joko)
5. [builtin.com – Jobs](https://builtin.com/company/joko/jobs)

## Other roles at Joko

- [Finance Manager, Financial Control & Accounting](https://feeny.ai/job/finance-manager-financial-control-accounting-joko-paris-2c4mb7mjjm6y) — Paris, France
- [Account Manager, Spain](https://feeny.ai/job/account-manager-spain-joko-barcelona-jrgqgwejsm1z) — Barcelona, Spain
- [Operations Manager, Offer Operations](https://feeny.ai/job/operations-manager-offer-operations-joko-paris-ebzqbg746ats) — Paris, France
- [Lead Product Manager - AI Platform](https://feeny.ai/job/lead-product-manager-ai-platform-joko-paris-636ptxh6n14h) — Paris, France
- [Lead Product Manager - Business Lines](https://feeny.ai/job/lead-product-manager-business-lines-joko-paris-xtwf0at2wfwj) — Paris, France
- [Workplace Manager](https://feeny.ai/job/workplace-manager-joko-paris-96akxbeeew6t) — Paris, France
- [CRM & Lifecycle Manager](https://feeny.ai/job/crm-lifecycle-manager-joko-paris-rnnh730fv5bn) — Paris, France
- [Talent Acquisition - Internship](https://feeny.ai/job/talent-acquisition-internship-joko-paris-2qj4b1b0vej8) — Paris, France
- [Product Manager - AI Platform](https://feeny.ai/job/product-manager-ai-platform-joko-paris-vpewa90pve6d) — Paris, France
- [Product Manager - Juno](https://feeny.ai/job/product-manager-juno-joko-paris-8r8wa52kq2q0) — Paris, France