---
title: 'Marketing Manager at TurnCare™'
canonical: 'https://feeny.ai/job/marketing-manager-turncare-remote-ynyah96amq45'
type: 'job'
last_seen: '2026-10-31'
---

# Marketing Manager at TurnCare™

- **Company:** TurnCare™
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/turncare/jobs/4470205009

## Job description

Company Description

TurnCare is transforming how hospitals manage mobility, pressure injury prevention, and patient recovery through the Guardian System — a technology-enabled patient management solution that combines innovative therapy with actionable data and insights.

As we scale, we're building a more data-driven organization — one where decisions are grounded in a clear understanding of what is happening, why it is happening, where the greatest opportunities exist, and what we should do next.

## Role Description

The Marketing Manager is a highly driven, field-facing marketing professional responsible for shaping TurnCare’s downstream marketing and commercial strategy and bringing it to life in the market and in the field. This role combines marketing strategy, hands-on execution, clinical fluency, and commercial partnership to build awareness, generate and convert demand, accelerate customer adoption, and drive measurable business growth.

The Marketing Manager serves as a connective partner across the organization and in the field, translating customer and clinical insight into messaging, programs, and tools that help the commercial team win. This individual will work closely with leaders to set marketing strategy, targeting, and measurement, and will partner day to day with sales representatives, clinical specialists, product management, operations, and leadership to align plans, messaging, and execution across the customer lifecycle.

This role owns TurnCare’s marketing channels end to end — social media, email, digital and paid campaigns, conferences and events, and lead generation and conversion — while also developing the content, training materials, and sales tools that support product launches, new clinical data, and go-to-market strategy. The Marketing Manager is expected to spend meaningful time in the field with reps and customers, gathering voice-of-the-customer feedback and turning those insights into sharper positioning, value proposition, and commercial strategy.

The ideal candidate is adaptable, entrepreneurial, clinically curious, and equally comfortable building strategy and executing it personally. This person thrives in a fast-paced startup environment where flexibility, accountability, and initiative are critical to success, and is able to work independently while managing multiple priorities. This is a field-facing role requiring approximately 50% travel and schedule flexibility.

What you'll do:

Responsibilities include, but are not limited to:

- Strategy and targeting: Partner with operations to contribute to marketing strategy and planning, customer targeting and segmentation, market and competitive insight, and measurement of marketing performance.
- Marketing channels: Manage and grow TurnCare’s marketing channels, including social media, email marketing, conferences and events, and lead generation and conversion.
- Sales support: Partner with the sales team in the field and support customer engagement, active opportunities, and develop the tools and materials reps use.
- Content: Develop marketing and training materials that support product launches, new clinical data, field activity, and go-to-market strategy, consistent with TurnCare’s brand and voice.
- Cross-functional partnership: Work closely with product management, clinical, operations, sales, leadership, and other teams to align plans, messaging, and execution.
- Voice of the customer: Gather and share customer feedback through interviews, surveys, site visits, events, and field conversations, and help turn those insights into product, messaging, and commercial strategy.
- Product launches: Partner with the product team to help develop new products, and provide input on value proposition, positioning, and messaging to support successful launches.
- Other duties: Take on additional projects and responsibilities as the team and business grow.

What we're looking for:

Required Education/ Experience:

- 3–5 years of B2B marketing experience, ideally in medical device, healthcare technology, or another clinical setting.
- Experience with both marketing strategy and hands-on execution across multiple channels (LinkedIn, email marketing, etc.)
- Strong writing and communication skills, and comfort learning and accurately representing clinical topics.
- Experience working with cross-functional teams and gathering customer feedback.
- Familiarity with CRM and marketing tools, such as Salesforce and Mailchimp.
- Hands-on experience with digital marketing and analytics tools, including Google Analytics, Google Ads and other paid campaign platforms, LinkedIn Campaign Manager, and SEO/SEM fundamentals.
- Strong organization and ability to manage multiple priorities in a fast-moving environment.
- Willingness and ability to travel 50% of the time.

Preferred Education/Experience:

- Experience marketing to nurses, critical care teams, or hospital administrators.
- Experience working with agencies or using AI tools in content production.

Salary Range:

- $100,000 – $120,000 annually

Travel Requirements:

- This role requires travel approximately 50% of the time, including occasional overnight and weekend trips.

TurnCare, Inc. is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment of any kind without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law.

## About TurnCare™

## Company Overview
- **One-liner**: TurnCare develops a data-driven, therapeutic mattress system (Guardian) that continuously monitors patient mobility and perfusion to prevent hospital-acquired pressure injuries and improve patient outcomes.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2011
- **Founders**: Dr. Rafael Squitieri (Chief of Cardiothoracic Surgery) and Kim Orumchian

## Core Business
- Primary industry: Medical Equipment Manufacturing / Healthcare Technology
- Target customers: Hospitals, health systems, and critical care units (B2B within healthcare)
- Mission or purpose statement: "To elevate the standard of care and optimize patient outcomes through innovative, patient-first solutions. We empower caregivers and clinicians with technology that enhances safety, mobility, and recovery - so every patient receives the attention and dignity they deserve." [turncare.com](https://www.turncare.com/about-turncare/)

## Products & Services
- **[Guardian System]**: A medical device (therapeutic mattress) that delivers real-time, adaptive therapy to promote early patient mobility, preserve tissue perfusion, and reduce adverse events like pressure injuries, ventilator days, and delirium. The system provides clinicians with continuous mobility and perfusion data. [turncare.com](https://www.turncare.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Total Funding**: ~$10.3M (as of 2019, with a Series A of $3.4M in 2017 led by White Owl Capital Partners and a subsequent $6.9M venture round) [linkedin.com](https://www.linkedin.com/company/turncare)
- **Notable Investors/Partners**: White Owl Capital Partners; Board includes John F. Milligan, PhD (former CEO of Gilead Sciences), David Mars (Chairman), Joe Lash, JoLynn Short, and Dr. Rafael Squitieri. [turncare.com](https://www.turncare.com/about-turncare/)
- **Growth Signals**: 58.6% year-over-year headcount growth (31 employees as of mid-2025); recent patent filings (5+ patents in 2024 alone); partnership with Monetize360 to scale its patient management solution; addition of John F. Milligan to the Board in January 2024. [linkedin.com](https://www.linkedin.com/company/turncare)

## Competitive Advantages
- **Clinical Validation**: The Guardian System is backed by a randomized multicenter clinical trial demonstrating significant reductions in hospital-acquired pressure injuries, ventilator days, and delirium.
- **Real-Time Adaptive Technology**: Unlike static mattresses or periodic repositioning, Guardian continuously adapts therapy in real time based on patient movement and perfusion data.
- **Data-Driven Platform**: Provides objective mobility data to clinicians, enabling proactive rather than reactive care.
- **Strong IP Portfolio**: Multiple recent patents covering non-invasive pressure mitigation, perfusion enhancement, and patient monitoring.

## Strategic Focus
- Scaling commercial revenue through partnerships (e.g., Monetize360) and expanding into new health systems.
- Continuing R&D and patenting to strengthen the technology moat around its adaptive pressure-mitigation platform.
- Growing the team across engineering, commercial, and clinical roles to support broader market adoption.

## Why Work Here
- **Mission-Driven Culture**: The company emphasizes a "Culture of Care" built on Empowerment, Adaptability, Passion, Alignment, Empathy, and Relentlessness. [turncare.com](https://www.turncare.com/about-turncare/)
- **High-Growth Environment**: With 58%+ YoY headcount growth and active hiring, there is significant opportunity for impact and career growth.
- **Cross-Functional Exposure**: Team members come from top healthcare systems (Ascension, Lehigh Valley, Rush, ICU Medical, Medtronic) and work across engineering, product, clinical, and commercial functions.
- **Remote/Hybrid**: The company currently lists a remote Accountant I role, suggesting remote/hybrid flexibility for certain positions. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/turncare)
- **Engineering Culture**: Focus on hardware/software integration, real-time data systems, and patent-pending innovations in medical device technology.
- **Leadership**: Led by CEO JoLynn Short and a board featuring a former Gilead Sciences CEO, providing strong strategic direction.

## Sources
1. [turncare.com](https://www.turncare.com/)
2. [turncare.com - About](https://www.turncare.com/about-turncare/)
3. [LinkedIn Company Profile](https://www.linkedin.com/company/turncare)
4. [Greenhouse Careers Page](https://job-boards.greenhouse.io/turncare)
5. [The Org - TurnCare](https://theorg.com/org/turncare)

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