--- title: 'Marketing Manager (with ASO&ASA Expertise) at AppNation' canonical: 'https://feeny.ai/job/marketing-manager-with-aso-asa-expertise-appnation-istanbul-x9agy90xc875' type: 'job' last_seen: '2026-09-09' --- # Marketing Manager (with ASO&ASA Expertise) at AppNation - **Company:** AppNation - **Location:** İstanbul, Turkey - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-07 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/appnation/167f4c00-7279-48b8-bdec-84342dc558dd ## Job description ## About AppNation We build AI-powered mobile apps that reach millions of users worldwide. Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ downloads globally and ranked among the top apps in 30+ countries. We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions. ## About the Role We’re looking for a Marketing Manager (with ASO/ASA Expertise) to drive the growth of our AI-powered mobile products used by millions worldwide. You’ll own user acquisition and growth initiatives end-to-end, combining performance marketing, ASO/ASA expertise, creative insights, and product thinking to drive scalable growth. Working closely with Product, Creative, and Data teams, you’ll optimize paid and organic acquisition, run experiments, and turn performance insights into measurable business impact. ## What You’ll Do - Lead and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms. - Own and optimize ASO and ASA strategies across our app portfolio to improve visibility, conversion, and acquisition performance. - Conduct keyword research, identify growth opportunities, and continuously optimize app store metadata and keyword strategies. - Develop creative strategies by partnering with Creative teams, defining hypotheses, and turning performance insights into actionable improvements. - Collaborate with Design teams to develop and test store creatives, including screenshots, Custom Product Pages (CPPs), and other assets to improve conversion rates. - Analyze acquisition and growth performance using MMPs such as AppsFlyer or Adjust  and key metrics including ROAS, LTV, retention, CTR, and TTR. - Own the full acquisition funnel, from user acquisition and store conversion to subscription growth and monetization. - Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes. - Continuously test new channels, creatives, audiences, keywords, and strategies to identify scalable growth opportunities. - Build strong relationships with advertising and platform partners and stay up to date with changes across the mobile growth ecosystem. ## What We’re Looking For - Bachelor's degree in a related field. - 3+ years of experience managing and scaling user acquisition budgets for mobile apps (iOS & Android) with hands-on experience in ASO and Apple Search Ads. - Experience managing and optimizing campaigns across multiple mobile apps. - Hands-on experience with major acquisition platforms such as Google Ads, Apple Search Ads, Meta, and TikTok. - Proficiency in MMPs such as AppsFlyer or Adjust, as well as Apple Search Ads and App Store Connect. - Proficiency in ASO/ASA tools such as AppTweak, App Radar and MobileAction. - Strong understanding of mobile growth metrics including ROAS, LTV, retention, CTR, TTR, conversion, and subscription performance. - Strong analytical skills with the ability to turn data into clear insights and actionable growth strategies. - Ability to manage multiple priorities, track tasks effectively, and take ownership from strategy through execution. - Strong communication and cross-functional collaboration skills. - English proficiency at C1 level or above. Why AppNation? - Build and scale products reaching millions of users globally. - Work with talented people in a fast-moving AI-first environment. - Take ownership and see your impact directly in the products you help grow. - Grow quickly with opportunities to lead initiatives and shape growth strategies. - Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options. Our Hiring Process Application Review → Interview → Technical Assessment → Final Interviews At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you. Apply now, we're excited to meet you. ## About AppNation ## Company Overview - **One-liner**: AppNation is a mobile app publisher that creates category‑leading AI‑powered apps, making advanced AI technology easy to use and accessible for everyone. - **Entity Type**: Private (funding stage not publicly available) - **Headquarters**: Şişli, İstanbul, Turkey - **Founded**: 2021 - **Founders**: Yalçın Özdemir (CEO), İbrahim Karahan (CTO), Saffet Arslan (CDO), Mustafa Ayten (COO) ## Core Business - **Primary industries**: Mobile application development, artificial intelligence, consumer software - **Target customers**: B2C – everyday consumers looking for AI‑powered photo/video editing, chatbot assistance, and home design tools - **Mission**: To bring cutting‑edge, AI‑driven technology into the hands of everyday people, unlocking endless possibilities [appnation.co](https://www.appnation.co/) ## Products & Services - **[Genie](https://www.appnation.co/)**: AI chatbot app that offers access to multiple large language models (ChatGPT, DeepSeek, Claude, Gemini, Grok) in a single interface – over 15 million downloads. - **[Fotorama](https://www.appnation.co/)**: AI‑powered photo and video generation app, recognized as a Top 10 AI Photo App worldwide in the Rise of AI Apps Report 2025 by AppFigures. - **[Arch](https://www.appnation.co/)**: AI‑powered home design tool that reached over 5 million downloads and ranked #1 design tool in more than 30 countries. ## Market Standing - **Valuation**: Not publicly available - **Key Metric**: Total app portfolio exceeds 40 apps; cumulative user base includes over 15 million downloads for Genie, 5 million for Arch, and millions of AI predictions/tokens processed daily [appnation.co](https://www.appnation.co/) - **Notable Investors/Partners**: Not publicly available - **Growth Signals**: Headcount expanded to 60+ team members (currently 69 total employees per Built In); consistent new app launches and feature updates (e.g., integrating DeepSeek into Genie in early 2025) [builtin.com](https://builtin.com/company/appnation) ## Competitive Advantages - **Platform approach**: Standardized app‑development platform that enables rapid prototyping and publishing of multiple AI‑driven apps. - **Multi‑model integration**: Genie aggregates five leading AI models, offering users a one‑stop chatbot experience. - **Category leadership**: Multiple apps rank among the top in their respective App Store categories (photo, design, AI assistant). ## Strategic Focus - Continue creating category‑defining AI mobile apps and expanding the technology platform that powers them. - Deepen integration of emerging AI models (e.g., DeepSeek) and strengthen the existing portfolio’s market position. ## Why Work Here - **Culture**: Described as a forward‑thinking, innovative team that constantly challenges itself and the limits of technology [appnation.co](https://www.appnation.co/careers). - **Work model**: Hybrid – open positions in İstanbul are listed as “Hybrid — Full‑time” on Lever; company also offers optional work‑from‑home days [jobs.lever.co](https://jobs.lever.co/appnation) [appnation.co](https://www.appnation.co/careers). - **Perks**: Competitive compensation, private health insurance, access to learning platforms, and a supportive work environment with “better‑than‑average” benefits [appnation.co](https://www.appnation.co/careers). ## Sources 1. [appnation.co](https://www.appnation.co/) – Company homepage with product details and latest updates 2. [appnation.co](https://www.appnation.co/about) – About page with founding story, founders, and timeline 3. [appnation.co](https://www.appnation.co/careers) – Careers page with perks and open positions 4. [jobs.lever.co](https://jobs.lever.co/appnation) – Active job listings showing hybrid roles 5. [builtin.com](https://builtin.com/company/appnation) – Company profile with employee count, office location, and culture summary ## Other roles at AppNation - [Staff Mobile Engineer](https://feeny.ai/job/staff-mobile-engineer-appnation-istanbul-p7a6ckr6en1b) — İstanbul, Turkey - [Growth Marketing Manager (User Acquisition) - Mobile Subscription Products](https://feeny.ai/job/growth-marketing-manager-user-acquisition-mobile-subscription-products-sae9sx7spj9c) — İstanbul, Turkey - [Product Designer - AI Apps Studio](https://feeny.ai/job/product-designer-ai-apps-studio-appnation-istanbul-xnha4me9rdmw) — İstanbul, Turkey - [Head of Development](https://feeny.ai/job/head-of-development-appnation-istanbul-0k708sh8n85r) — İstanbul, Turkey - [Mid / Senior Product Manager](https://feeny.ai/job/mid-senior-product-manager-appnation-istanbul-xfw8pqvh0q1n) — İstanbul, Turkey