---
title: 'Marketing Manger, Europe at Fi'
canonical: 'https://feeny.ai/job/marketing-manger-europe-fi-london-8yzestjzd4q1'
type: 'job'
last_seen: '2026-09-15'
---

# Marketing Manger, Europe at Fi

- **Company:** Fi
- **Location:** London, United Kingdom
- **Work type:** remote
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/fi/f5d40d42-aa58-47a4-b5d5-4f0ddf7b7a69

## Job description

Welcome to Fi.

We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

Fi is looking for a Marketing Manager, Europe!

Fi is looking for a Marketing Manager, Europe to help build our presence across the region, with the UK and Germany as our top markets. You'll be the hands-on marketer bringing Fi's brand to European pet owners — running campaigns, localizing content, and managing agency partners on the ground. You'll work closely with our central marketing teams to adapt their channels for European audiences, and you'll be close enough to the market to spot what's working and what isn't. This is a builder's role on a small team, with a lot of ownership over execution.

What You'll Do:

- Execute Fi's European marketing plan across the UK and Germany, owning day-to-day campaign delivery
- Localize Fi's brand, messaging, and creative for UK and German audiences, accounting for cultural, linguistic, and competitive differences — including reviewing and adapting German-language copy
- Run endemic marketing campaigns (partnerships, content, placements) within pet, outdoor, and lifestyle ecosystems that build authentic awareness with European pet owners
- Partner with our lifecycle, social, PR, and paid media leads to adapt global campaigns for European markets, and build region-specific programs where needed
- Manage day-to-day relationships with regional agencies, freelancers, and vendors (creative, PR, media buying), including briefs, timelines, and quality control
- Support partner and retail relationships alongside the broader commercial team
- Track campaign performance against regional growth targets and report results back to leadership
- Help manage the regional marketing budget, tracking spend and flagging where to reallocate
- Bring local insight back into Fi — competitive activity, cultural moments, what European pet owners actually respond to
- Work with product, ops, and customer experience teams to flag where the local experience falls short of market expectations
- Keep regional marketing activity compliant with local advertising, data privacy, and consumer protection regulations (GDPR)

What You'll Bring:

- 4+ years in marketing, ideally at a consumer brand with DTC and/or Amazon channels
- Hands-on experience running integrated campaigns across paid, social, content, and partnerships
- Familiarity with the UK and/or German consumer, media, and retail landscape
- Experience managing agencies, freelancers, or vendors and holding them to a standard
- Comfort with performance metrics — you care whether the campaign moved the number, not just whether it shipped
- A strong collaborator who can work with remote, centralized teams across time zones
- A builder's mindset, comfortable with ambiguity, limited resources, and shifting priorities in an early-stage market
- Willingness to travel within Europe, with occasional travel to the US headquarters
- Experience in pet, animal health, wearables, or connected hardware is a plus
- Experience supporting an international market launch for a US-based or global brand
- An understanding of subscription-based business models

Why You'll Love Us:

- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

## About Fi

## Company Overview
- **One-liner**: Fi develops smart GPS tracking collars and AI-powered health monitoring technology to improve the safety and well-being of dogs.
- **Entity Type**: Private (Series B – last round in February 2021)
- **Headquarters**: New York, New York, United States (419 Lafayette St, 2nd Floor)
- **Founded**: 2017
- **Founders**: Jonathan Bensamoun (CEO) and Loren Kirkby (CTO)

## Core Business
- **Primary industry**: Pet technology (smart wearables for dogs)
- **Target customers**: B2C – dog owners in the US and increasingly international markets
- **Mission**: “Translate everything we’ve always wished our dogs could tell us, so we have peace of mind knowing they’re as safe and healthy as possible.”

## Products & Services
- **Fi Smart Collar (Series 3+)**: A GPS and LTE‑M enabled dog collar that provides real‑time location tracking, activity/step counting, sleep and behavior monitoring. The latest version adds AI‑powered behavior detection (barking, licking, scratching, eating, drinking) and escape alerts.
- **Fi Mobile App** (iOS / Android): Companion app for viewing location, activity history, and receiving notifications. Integrates with Apple Watch.
- **Lost Dog Mode**: A dedicated recovery feature that activates when a dog escapes, leveraging the collar’s tracking network and community alerts.
- **Satellite Connectivity (Starlink)**: In July 2026 Fi launched the “Ultra Dog Tracker,” the first consumer wearable to use T‑Satellite with Starlink for coverage in areas without cellular service.

## Market Standing
- **Valuation**: Not publicly disclosed (Tracxn reports a placeholder value of $*****)
- **Key Metric**: Total funding – conflicting reports: **$47M** (LinkedIn data) vs **$40M** (Tracxn). The last round was a Series B of $30M in February 2021 led by LongView Asset Management.
- **Notable Investors**: RRE Ventures, Lerer Hippeau, Freestyle, LCS, LongView Asset Management (lead Series B)
- **Growth Signals**:
  - Expanded to 38 countries across North America and Europe as of June 2026.
  - Launched AI‑powered collar (Series 3+) in June 2025.
  - Partnered with Wagmo and Microsoft in February 2026.
  - Headcount grew ~39% year‑over‑year (LinkedIn data shows 150 employees; other sources estimate 125–255).
  - Active job postings increased 125% year‑over‑year.

## Competitive Advantages
- **Integrated AI & GPS**: Combines real‑time GPS tracking with machine learning to detect behavior patterns (barking, scratching, escape attempts) – a differentiator from simpler trackers.
- **Satellite‑ready**: First consumer pet tracker to use Starlink satellite connectivity, extending coverage beyond cellular networks.
- **Strong brand & community**: 10,300+ LinkedIn followers, growing 30% YoY; active social media presence and partnerships with pet‑focused brands.
- **Experienced team**: Alumni from Square, Google, Peloton, Uber, Nest, and other top tech companies.

## Strategic Focus
- **International expansion**: After launching in Canada, Mexico, and the UK, Fi continues to roll out in EU markets and now supports 38 countries.
- **AI‑driven health insights**: Investing in behavior detection and health monitoring to move beyond basic tracking into proactive pet care.
- **Hardware innovation**: The Ultra Dog Tracker with satellite connectivity positions Fi as a leader in remote‑area coverage.

## Why Work Here
- **Culture**: Dog‑friendly office, passionate team of dog lovers. Emphasis on solving hard problems (“impossible” means “let me find a way”).
- **Work policy**: Hybrid environment (some roles fully remote, others on‑site). HQ in New York with additional office in Brooklyn.
- **Perks & benefits**:
  - Equity grants
  - Generous parental leave
  - Dental, vision, and medical insurance (FSA available)
  - 401(k) with company match
  - Free snacks and drinks
  - Employee discounts on Fi products
  - Customized development tracks
- **Engineering culture**: High bar for quality; team includes machine learning engineers, antenna/RF engineers, and senior software engineers. Open roles include Senior Software Engineer, Senior Product Designer, and Staff Antenna/RF Systems Engineer.
- **Growth opportunity**: Rapidly scaling company with international expansion, new product launches, and increasing headcount.

## Sources
1. [Fi Careers Page (Lever)](https://jobs.lever.co/fi)
2. [LinkedIn – Fi Smart Dog Collars](https://linkedin.com/company/fi-smart-dog-collars)
3. [Tracxn – Fi Company Profile](https://tracxn.com/d/companies/fi/__Y2Wvgjz_mPiqpPtUHiVKKrRZko7hgLPp-lFMoAWsKkY)
4. [Built In NYC – Fi](https://builtin.com/company/tryfi)
5. [Jobera – Fi Careers](https://jobera.com/employer/fi/)
6. [Business Wire – Fi International Expansion (June 2026)](https://www.businesswire.com/news/home/20260603005836/en/)
7. [Business Wire – Fi UK/EU Launch (March 2026)](https://www.businesswire.com/news/home/20260302005836/en/)
8. [FOX Business – Fi AI Dog Collar (June 2025)](https://www.foxbusiness.com/technology/fi-launches-ai-dog-collar-tracks-health-detects-escape-attempts)
9. [Pet Age – Fi Ultra Dog Tracker with Starlink (July 2026)](https://www.petage.com/fi-launches-ultra-dog-tracker-first-consumer-wearable-powered-by-t-satellite-with-starlink/)

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