---
title: 'Marketing Operation Manager at KRAFTON INDIA'
canonical: 'https://feeny.ai/job/marketing-operation-manager-krafton-india-bengaluru-kpkb4eypjmf3'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing Operation Manager at KRAFTON INDIA

- **Company:** KRAFTON INDIA
- **Location:** Bengaluru, India
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/kraftonindia/jobs/8689532002

## Job description

[About the role]

We are looking for an experienced Product Manager to lead the development and optimization of next-generation payment products with a strong focus on UPI and AI-driven payment experiences. In this role, you will own the end-to-end product lifecycle, working at the intersection of technology, data, compliance, and business to deliver seamless, reliable, and intelligent payment solutions.

[Key Responsibilities]

- Own the UPI product roadmap: P2P, P2M, QR payments, VPA management, mandate/autopay, and UPI Lite. Drive the TPAP application process, NPCI compliance requirements, and PSP/TSP coordination.
- Improve payment success rates systematically. Analyze failure patterns by error code (U30, U16, U31, etc.), bank, and instrument type. Build intelligent retry logic and routing strategies to reduce drop-offs.
- Apply AI/ML to payments: fraud and risk scoring on transactions in real time, smart payment routing based on historical success rates, anomaly detection for settlement and reconciliation gaps, and predictive models for transaction failure prevention.
- Design AI-powered user experiences in the payments layer: intelligent defaults (preferred payment method, auto-suggest VPA), personalized cashback offers based on spending patterns, and proactive nudges for failed or pending transactions.
- Own the fraud and risk framework for payments. Define rules, thresholds, and escalation workflows. Work with data and engineering to evolve from rule-based detection to ML-driven scoring.
- Drive payment health monitoring and ops tooling. Build dashboards and alerts for success rates, latency, settlement status, and refund processing. Reduce manual intervention through automation.
- Manage payment gateway and partner relationships (PSP, TSP, NPCI). Own escalations, SLA tracking, and integration roadmaps.

[Required Experience]

- 4+ years as a Product Manager with hands-on experience building UPI products (TPAP, PSP, or payment gateway side). You understand the NPCI ecosystem, UPI error handling, settlement flows, and compliance requirements
- Strong understanding of AI/ML applications in payments: fraud scoring, transaction routing, anomaly detection, or personalization. You don’t need to build models, but you need to spec them, evaluate them, and push for the right tradeoffs between precision and recall.
- Experience optimizing payment success rates through data analysis, failure pattern identification, and systematic fixes across banks, instruments, and error categories.
- Ability to work across technical and business domains. You’re equally comfortable in an API spec review, a compliance discussion, and a business metrics review.
- Strong analytical skills. SQL proficiency, comfort with dashboards and funnel data, and the ability to translate transaction-level data into product decisions.
- Track record of shipping consumer-facing payment features on mobile. You’ve dealt with the UX complexity of payment state management and designed for trust.
- Experience with other fintech products: wallets, lending, credit cards, insurance, or BNPL. Breadth across financial products helps you see the full ecosystem.
- Familiarity with BBPS, UPI Lite, UPI mandate, or cross-border payment rails.
- Experience working with NPCI directly on TPAP applications, certifications, or exemptions.
- Background in building or integrating AI-powered chatbots, support automation, or LLM-based tooling within a fintech context.

## About KRAFTON INDIA

## Company Overview
- **One-liner**: KRAFTON INDIA is the Indian subsidiary of South Korean gaming giant KRAFTON, Inc., focused on publishing and operating popular mobile games like *BATTLEGROUNDS MOBILE INDIA (BGMI)* and nurturing the local gaming ecosystem through investments and an incubator program.
- **Entity Type**: Public (Parent KRAFTON, Inc. is listed on KOSPI; KRAFTON INDIA operates as a wholly owned subsidiary) [linkedin.com](https://in.linkedin.com/company/kraftoninc-india)
- **Headquarters**: Bangalore, India [krafton.in](https://krafton.in/)
- **Founded**: Not publicly available for the Indian entity; parent company founded in 2007
- **Founders**: Not publicly available for KRAFTON INDIA; parent company founded by Changhan Kim (CEO of KRAFTON, Inc.)

## Core Business
- **Primary industry/industries**: Mobile gaming, esports, game publishing
- **Target customers**: B2C – mobile gamers in India (mass market), B2B – game developers and startups through its incubator (KIGI) and investment arm
- **Mission or purpose statement**: “Nurturing a flourishing gaming community” and “reshaping the gaming landscape in India” through localized content, grassroots esports, and startup support [krafton.in](https://krafton.in/)

## Products & Services
- **BATTLEGROUNDS MOBILE INDIA (BGMI)**: Free-to-play mobile battle royale game (iOS, Android); a localized version of PUBG Mobile for India. Drives a thriving esports ecosystem.
- **Road to Valor: Empires**: Real-time PvP strategy game set in a mythical world with Indian-themed units (“India ka Battle Game”).
- **CookieRun India**: Endless runner mobile game featuring colorful characters and races.
- **Bullet Echo India**: Top-down tactical shooter with unique heroes, focused on team play.
- **Real Cricket**: Official cricket simulation game with licensed teams and multiplayer modes.
- **Defense Derby**: A tower defense/auto-chess hybrid mobile game.
- **New State Mobile**: Battle royale shooter available on Android/iOS.
- **KRAFTON India Gaming Incubator (KIGI)**: A program supporting 6–10 teams per year with funding and mentorship for early-stage game developers.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for KRAFTON INDIA; parent KRAFTON, Inc. has a market cap of approximately ~₩15 trillion (≈ $11 billion) as of mid-2026 (estimate based on public filings).
- **Key Metric**: Total funding / investment into Indian market – over $150 million deployed in the past two years, with an additional $150 million committed over the next three years [greenhouse.io](http://job-boards.greenhouse.io/kraftonindia)
- **Notable Investors/Partners**: Parent KRAFTON, Inc. (self-funded); partners include Indian esports organizations (NODWIN Gaming, etc.), Tencent Games, and various startup portfolio companies.
- **Growth Signals**: Headcount grew 56.9% year-over-year to 92 employees; 26,907 LinkedIn followers (+64.4% YoY); active job openings in engineering, product, and business roles; BGMI remains one of India’s most downloaded mobile games [linkedin.com](https://in.linkedin.com/company/kraftoninc-india)

## Competitive Advantages
- **Strong IP portfolio**: BGMI is a dominant mobile gaming title in India, with millions of daily active users and a deeply engaged esports community.
- **Localization & India-first strategy**: Games are tailored with Indian themes, events, and content (e.g., Indian faction in *Road to Valor*, *Real Cricket* licensing).
- **Deep capital commitment**: Over $300 million committed to the Indian gaming ecosystem (investments + incubator) provides a war chest for talent acquisition and market expansion.
- **Incubator pipeline (KIGI)**: Early access to emerging Indian game development talent and potential acquisition targets.

## Strategic Focus
- **Continued investment in Indian startups**: Next $150M directed toward gaming, tech, and media/entertainment companies.
- **Expansion of esports**: Organizing India-centric tournaments and localized events to grow competitive gaming.
- **Diversifying game portfolio**: Publishing new titles across genres (strategy, shooter, sports, arcade) to capture different audience segments.
- **Talent acquisition**: Growing the Bangalore team across engineering, product, marketing, and management; prioritizing backend, frontend, and infra roles [krafton.in](https://krafton.in/jobs/)

## Why Work Here
- **Culture**: Emphasizes “One Team. One Dream.”, innovation, bold decision-making, and ownership. “Work Hard, Play Hard” is a core motto [krafton.in](https://krafton.in/life-at-krafton-india/)
- **Environment**: Green office with calming views; “Go Green” motto; fun initiatives like Play Day, Tambola, festive celebrations, and team outings.
- **Learning & Growth**: Provides a learning policy for professional development and upskilling; employees can select programs to enhance skills.
- **Well-being**: Focus on holistic well-being including physical, emotional, and financial support; counseling services available.
- **Recognition**: “Loyalty awards” for tenure; celebration of accomplishments.
- **Work policy**: Hybrid/in-office model (based on job listings indicating Bangalore location).
- **Engineering culture**: Roles open for Backend Engineer, Frontend Engineer, SW Architect, Infra Manager – indicating a robust tech stack and ownership of game infrastructure and platform [greenhouse.io](http://job-boards.greenhouse.io/kraftonindia)

## Sources
1. [krafton.in](https://krafton.in/) – Company website, product pages, culture page
2. [greenhouse.io](http://job-boards.greenhouse.io/kraftonindia) – Careers page with job listings and investment details
3. [linkedin.com](https://in.linkedin.com/company/kraftoninc-india) – LinkedIn company profile, headcount, growth data

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