---
title: 'Marketing Operations at Alan'
canonical: 'https://feeny.ai/job/marketing-operations-alan-paris-e8mm1p0y0j22'
type: 'job'
last_seen: '2026-11-10'
---

# Marketing Operations at Alan

- **Company:** [Alan](https://feeny.ai/companies/alan)
- **Location:** Paris, France
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.ashbyhq.com/alan/e0a85d37-b95b-463f-b39d-940404efbb52

## Job description

Health can’t wait. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a [unique culture](https://alan.com/en/careers). We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

Marketing Ops is one of Alan's highest-leverage functions. It sits at the intersection of marketing strategy, data, and technology — turning systems into growth engines and ensuring every touchpoint with prospects and members is timely, relevant, and scalable. Alan is growing fast across France, Belgium, Spain, and Canada. But today we're leaving value on the table. On the prospect side, we drive more traffic but can't convert it properly: no scoring, no intelligent routing, no nurturing that adapts to buying intent. On the member side, messaging is one of our primary touchpoints for engagement, retention, and trust — yet nobody operates it strategically. Personalization stays shallow, communication pressure goes unmonitored, and shipping a message often means filing an engineering ticket. We need Marketing Ops leaders who can architect scalable systems, operate them strategically, and progressively embed AI into workflows — to raise quality, reduce manual execution, and unlock growth without scaling headcount linearly.

⭐️ The Marketing Ops job ⭐️ We are hiring two Marketing Operations Managers, each embedded in a different crew:

- Growth Infrastructure — focused on prospect acquisition: building a unified lead engine that captures, scores, routes, and nurtures across all channels
- Product Platform — focused on member lifecycle messaging: operating Alan's messaging stack as a scalable service across 1.7M+ profiles

Both roles share the same DNA: strong marketing ops fundamentals, data fluency, a product mindset, and the ability to be both hands-on and strategic. Crew placement will be determined based on the candidate's experience, interests, and fit during the hiring process.

Why is this role interesting?

- Speed: marketing, product, and sales teams ship campaigns and messages confidently — Marketing Ops turns bottlenecks into force multipliers across every crew
- Trust: clean data, governed attributes, proper segmentation, and enforced rules mean the right person gets the right message at the right time
- Scale: as we grow to millions of members across multiple countries, we need operators who keep our platforms clean and the user experience protected — without scaling headcount linearly
- AI at the frontier: this isn't a maintenance role — you'll identify high-priority use cases for AI agents, train and refine them to a senior marketer's quality bar, and drive real adoption

What will you do with us? You'll be a partnership with marketers — not a service desk. You'll partner closely with engineers, data, designers, and cross-functional stakeholders (PMMs, sales, growth, product) within a PM-Tech duo crew model. Regardless of crew, you will own a core set of capabilities:

- Marketing Automation & CRM: own and optimize our marketing stack ([Customer.io](http://Customer.io), CRM integrations); build automations that enable marketers to launch campaigns independently, at scale, across all geos
- Data Model & Governance: maintain CRM data quality, attribute/event design, and database hygiene as a sustained practice
- Segmentation & Lifecycle Design: design and maintain lifecycle stages, segmentation logic, routing rules, and re-engagement flows across multiple audiences and geos
- Nurturing Infrastructure: own the nurturing stack and campaign processes; make launches autonomous and compliant
- AI-First Operations: identify, build, and refine AI agents for email copywriting, lead scoring, next-best-action recommendations, and content generation — making marketers AI-powered, not replacing them
- Performance Monitoring: track the full funnel from first touchpoint to conversion; identify leakage and prioritize from data
- Documentation & Enablement: create playbooks, train teams on tools and processes, reduce the marginal cost of new campaigns

Then, depending on your crew: Growth Infrastructure — you'll build a unified lead engine (no more tool-by-tool silos), design lead scoring and routing models, crack multi-channel activation (email, WhatsApp, Voice AI), build AI agents that pre-qualify and enrich leads, and maintain a live feedback loop with BDRs, AEs, and Inbound Sales. Product Platform — you'll operate [Customer.io](http://Customer.io) and back-end triggered emails as one governed system, monitor communication pressure and enforce channel rules, define and enforce recipient lifecycle paths, drive 100% Design Studio adoption, and co-own outbound messaging strategy with PMMs and product teams.

By your first year, we'll know it worked when:

- At least one AI agent is in production on a key use case (email nurturing, lead categorization, content generation), with a second scoped or live, and adoption is real
- Any marketer or product Alaner can launch a campaign or ship a message without bottlenecking through ops or engineering
- CRM data model, attributes, and segments are properly owned, documented, and clean — the data we see is data we can act on
- Every contact has a documented path through our messaging — segmentation is sharp, messaging is relevant, and pressure is monitored
- Marketing's contribution to acquisition and engagement is visible and quantifiable, from first touch to conversion

⭐️ Is it you we are looking for? ⭐️

You'll be a great fit for this opportunity if you:

- Have 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C)
- Have hands-on experience managing marketing automation platforms at scale ([Customer.io](http://Customer.io), Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent)
- Have a strong understanding of CRM data models — attribute/event design and data hygiene as a sustained practice
- Can frame and implement processes for lead scoring, nurturing, segmentation, and personalization
- Have a product knack: you can define what's not working, identify what to build next, and see problems as opportunities to bring more value
- Bring data fluency and analytical rigor: you read platform and campaign data, surface anomalies, and draw business insights
- Can be both hands-on and think strategically — you drive the big picture while staying close to execution
- Have strong stakeholder management skills — you'll partner daily with engineering, product, sales, and marketing teams
- Can manage multiple projects simultaneously in a fast-moving environment
- Communicate with excellent written and spoken English
- Are impact-driven with a strong bias towards improving processes

For this opportunity, we are aiming to hire within the C0-D [level range](https://alan.com/en/careers/a/salary-equity).

🙌 [Perks & Benefits](https://alan.com/about/life-at-alan/a/perks) At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. Therefore, we offer:

- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible office with hybrid setup. Amazing office space at our Paris HQ or sponsored co-working hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes or Biarritz.
- All the tools you need. Top of the range equipment: Macbook Air, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Generous transit benefit
- Learning & Training opportunities. A highly flexible training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. [Learn more about our coaching culture](https://alan.com/en/blog/discover-alan/a/alan-culture-excellence-through-coaching).
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Important note: we hire people not roles. After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply! Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success. 🔖 Check out our [About Alan](https://alan.com/about) and [Career](https://alan.com/careers) pages, as well as our [Medium](https://medium.com/alan), [blog](https://blog.alan.com/) and [Glassdoor page](https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm) for more info.

## About Alan

## Company Overview
- **One-liner**: Alan is an integrated digital health partner that combines health insurance, virtual care, and prevention into a single platform.
- **Entity Type**: Private (Series F, raised €140M in 2024)
- **Headquarters**: Paris, France (117 Quai de Valmy, 75010)
- **Founded**: 2016
- **Founders**: Jean-Charles Samuelian-Werve and Charles Gorintin

## Core Business
- Primary industry: Healthcare IT / Health Insurance / Digital Health
- Target customers: B2B (companies of all sizes), B2C (retirees, self-employed), and government entities (ministries, local collectivities)
- Mission or purpose statement: "Empower everyone to live a longer, healthier life" and "make prevention the new norm of care"

## Products & Services
- **Alan Health Insurance**: Full-stack digital health insurance with instant reimbursements, smart risk management, and transparent pricing. Covers individuals and groups.
- **Alan Clinic**: Virtual clinic offering AI-powered medical assistant (95%+ good/excellent feedback from doctors), 24/7 clinician chats and video consults, and personalised prevention journeys for mental health, back pain, sleep, nutrition, etc.
- **Prevention & Wellness Platform**: Team and individual challenges, curated wellness store (e.g., integrated optics), and proactive health programmes that drive 30%+ weekly active user engagement.
- **AI Medical Assistant**: Proprietary AI built for faster, fairer healthcare — provides instant answers and powers smart claims processing (50% of reimbursements in under 5 minutes, 90% in under a day).

## Market Standing
- **Valuation**: €4 billion (as of Series F in 2024)
- **Key Metric**: Over €800 million in annualised revenue, serving 1.1 million+ members across France, Belgium, Spain, and Canada
- **Notable Investors/Partners**: Not disclosed in available sources (Series F led by unspecified investors; recognised as part of La French Tech’s Next40 since inception)
- **Growth Signals**: 800+ employees (up from <10 in 2016); expanded to 4 countries; 95% of SMB clients spend less than 2 hours per year managing coverage; 4.9/5 App Store rating

## Competitive Advantages
- **Integrated model**: The only health partner that combines insurance, virtual care, and prevention in one seamless experience — reducing fragmentation.
- **Proprietary AI**: Built specifically for healthcare, achieving doctor-validated accuracy and enabling instant claims and medical chats.
- **Culture of transparency**: Public salary and equity grids, open access to compensation data for all employees, radical transparency in decision-making.
- **Prevention-first approach**: Proactive health journeys and challenges drive member engagement and long-term outcomes.

## Strategic Focus
- Deepen AI integration across care and insurance to improve speed, fairness, and personalisation.
- Expand into new geographies and customer segments (currently France, Belgium, Spain, Canada; targeting more).
- Scale prevention programmes to shift healthcare from reactive to proactive.
- Continue building a "healthy business" culture with distributed ownership, flexibility, and merit-based progression.

## Why Work Here
- **Culture**: "Radically transparent", member-led, kind methodic optimists — with distributed ownership and accountability. Emphasis on mission and excellence.
- **Remote/Hybrid Policy**: Flexible remote within employment country; offices in Paris, Madrid, Barcelona, Ghent, Brussels, plus coworking hubs across France, Belgium, and Spain. Tailored to role and team needs.
- **Compensation**: Above-market base salary (public grids, no negotiation), equity grants for all Alaners (hiring, refresher, promotion), annual salary reviews and boosters.
- **Diversity & Inclusion**: 48% women (21% in tech/engineering), 94/100 equality index (France), accessible workplaces, zero-tolerance for discrimination.
- **Perks**: Full Alan health coverage for employees, flexible working, transparent career paths, and a strong sense of belonging in a mission-driven environment.

## Sources
1. [alan.com](https://alan.com/en)
2. [alan.com/careers](https://alan.com/en/careers)
3. [alan.com/everyday-life](https://alan.com/en/careers/a/everyday-life)
4. [alan.com/compensation](https://alan.com/en/careers/a/salary-equity)
5. [jobs.ashbyhq.com/alan](https://jobs.ashbyhq.com/alan)

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