--- title: 'Marketing Operations at fal' canonical: 'https://feeny.ai/job/marketing-operations-fal-san-francisco-x4yz9zjstmyj' type: 'job' last_seen: '2026-10-29' --- # Marketing Operations at fal - **Company:** fal - **Location:** San Francisco, CA - **Compensation:** $140k–$180k - **Employment:** full-time - **Posted:** 2026-10-23 - **Last confirmed live:** 2026-10-29 - **Apply:** https://jobs.ashbyhq.com/fal-ai/ff7cf012-6aeb-4d31-b594-f675bf8ffd77 ## Job description fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on. About this role: We're looking for a Marketing Operations hire to build and scale the systems that power our marketing and revenue growth. You'll own lead management, scoring, lifecycle automation, campaign operations, and marketing attribution. This is a hands-on role for someone who can execute campaigns today while building scalable systems that make our marketing engine smarter and more efficient over time. In your first six months, you'll have built a reliable lead scoring and routing system, launched automated lifecycle nurtures, streamlined campaign operations, and established actionable reporting on marketing's contribution to pipeline and revenue. Ultimately, you'll help us build a marketing engine that becomes more effective and scalable as fal grows. ## What you’ll do - Lead Management & Scoring - Build lead scoring models using product usage, firmographics, engagement, and buying intent signals. - Own lead enrichment, segmentation, qualification, and routing in partnership with Sales and RevOps. - Identify high-intent prospects and accounts, surfacing actionable signals to Sales. Lifecycle Marketing & Automation - Build automated email nurtures across signup, activation, conversion, retention, and expansion. - Create behavior-triggered campaigns based on product activity and customer segments. - Continuously optimize workflows to improve engagement and conversion. - Support campaign operations across events, model launches, webinars, ABM and lifecycle. Campaign Operations & Attribution - Own campaign setup, tracking, and reporting in Salesforce and marketing automation platforms. - Manage event marketing operations, including list building, enrichment, lead uploads, and post-event follow-up. - Establish reliable attribution and reporting to measure marketing's impact on pipeline and revenue. Marketing Systems & Infrastructure - Build scalable workflows connecting CRM, product data, enrichment tools, and marketing platforms. - Automate manual processes and improve data quality across the marketing funnel. - Develop dashboards and reporting to track campaign performance, funnel conversion, and revenue impact. - Proactively identify operational bottlenecks and implement systems that scale with the business. ## Qualifications/Nice-to-haves - 3–6+ years of experience in marketing operations, revenue operations, or growth operations, ideally in B2B SaaS or developer tools. - Experience building lead scoring, lifecycle nurture programs, segmentation, and automated workflows. - Familiarity with enrichment and intent tools such as Clay, Apollo, Clearbit, or 6sense. - Strong analytical skills and experience with attribution, funnel reporting, and pipeline measurement. - A builder's mindset: comfortable creating systems from scratch, solving ambiguous problems, and moving quickly. - Experience in product-led growth (PLG), developer tools, or AI infrastructure. - Familiarity with SQL, APIs, webhooks, and workflow automation tools. - Experience building product-qualified lead (PQL) models using behavioral and usage data. ## What we offer at fal - Interesting and challenging work - A lot of learning and growth opportunities - We offer visa sponsorship and will help you relocate to San Francisco. - Health, dental, and vision insurance (US) - Regular team events and offsites ## Compensation - $140,000 - $180,000 + equity + comprehensive benefits package ## U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION: fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law. ## About fal ## Company Overview - **One-liner**: fal provides a serverless generative media platform for developers, enabling lightning-fast inference for image, video, audio, and 3D AI models. - **Entity Type**: Private (Series D) - **Headquarters**: San Francisco, California, USA - **Founded**: 2021 - **Founders**: Burkay Gur, Gorkem Yurtseven ## Core Business - **Industry**: Technology, Information, and Internet (Generative AI Infrastructure) - **Target Customers**: B2B — developers, enterprises, and research labs building generative AI applications. - **Mission**: Build the world’s first generative media platform for developers, enabling real-time AI content creation at scale. ## Products & Services - **fal Inference Engine™**: A globally distributed serverless runtime optimized for large ML models on thousands of GPUs (H100, H200, B200). Up to 10x faster than alternatives, with 99.99% uptime and no cold starts. - **Model Gallery**: A library of 1,000+ production-ready generative media models (image, video, audio, 3D) accessible via a unified API and SDKs. - **Dedicated Compute Clusters**: On-demand or reserved GPU clusters for fine-tuning, training, or running custom models, with access to 1000s of Blackwell GPUs. - **fal Compute**: Hourly GPU pricing for dedicated VMs, starting at $1.89/hr for high-end hardware. ## Market Standing - **Valuation/Market Cap**: Not disclosed (most recent round: $140M Series D) - **Key Metric**: $140M Series D raised - **Total Funding**: At least $163M across rounds (Pre-Seed $9M, Series A $14M, Series D $140M) - **Notable Investors/Partners**: Sequoia Capital, Andreessen Horowitz (a16z), Bessemer Venture Partners, Kleiner Perkins, NVIDIA - **Growth Signals**: - Headcount grew 246% year-over-year to ~84 employees - Trusted by 1.5M+ developers and leading enterprises - Powers AI features for public companies and hypergrowth startups - SOC 2 compliant and enterprise-ready ## Competitive Advantages - **Serverless, globally distributed inference engine** purpose-built for generative media, eliminating GPU configuration and cold starts. - **Massive scale**: Capable of handling 100M+ daily inference calls with enterprise-grade reliability. - **Proprietary distributed data-feeding engine** and deep optimization for diffusion models. - **Deep ecosystem**: 1,000+ pre-integrated models and strong partnerships with NVIDIA and top-tier VCs. - **Developer-first experience**: Unified API, SDKs, and per-output pricing model reduce barriers to deployment. ## Strategic Focus - **Global infrastructure scaling**: Expanding GPU fleet across regions to meet accelerating demand for generative media. - **Enterprise adoption**: Strengthening compliance (SOC 2, SSO), private endpoints, and dedicated support for large customers. - **Generative Media Fund**: Investing in the next generation of companies building in the space. - **Talent acquisition**: Aggressively hiring across engineering, go-to-market, and operations to keep pace with growth. ## Why Work Here - **Engineering culture**: Fast-paced, high-agency environment focused on infrastructure and ML performance. Teams own critical systems from day one. - **Work model**: Primarily in-person at downtown San Francisco office. Remote opportunities available for exceptional candidates. - **Visa sponsorship**: Offered with relocation support to San Francisco. - **Benefits**: Competitive salary and equity, health/dental/vision insurance, regular team events and offsites. - **Growth trajectory**: Company is scaling rapidly (headcount +246% YoY) with ambitious goals to 1000x usage, offering significant career growth opportunities. - **Impact**: Work on the foundational platform powering generative AI for millions of users and leading enterprises. ## Sources 1. [fal.ai](https://fal.ai/) 2. [fal Careers](https://fal.ai/careers) 3. [fal Blog - Series D Announcement](https://blog.fal.ai/our-series-d-scaling-fal/) 4. [LinkedIn - fal](https://www.linkedin.com/company/features-and-labels) 5. [Greenhouse Jobs Board](http://job-boards.greenhouse.io/fal) ## Other roles at fal - [Capital Markets](https://feeny.ai/job/capital-markets-fal-san-francisco-2p4xnr15s126) — San Francisco, CA - [Account Manager, Commercial (EMEA)](https://feeny.ai/job/account-manager-commercial-emea-fal-turkey-xmq66mtqt7aa) — Turkey - [Account Executive, Commercial (EMEA)](https://feeny.ai/job/account-executive-commercial-emea-fal-turkey-9pxs5xrs2ec0) — Turkey - [Business Development Representative (EMEA)](https://feeny.ai/job/business-development-representative-emea-fal-turkey-mj3fmxpnftwn) — Turkey - [Commercial Legal Lead](https://feeny.ai/job/commercial-legal-lead-fal-san-francisco-5vta539tskje) — San Francisco, CA - [Account Executive, Enterprise](https://feeny.ai/job/account-executive-enterprise-fal-san-francisco-nmfta9hy1yz2) — San Francisco, CA - [Account Executive, Commercial](https://feeny.ai/job/account-executive-commercial-fal-san-francisco-xvzhv0nfrb7t) — San Francisco, CA - [Lead AI Infrastructure Counsel](https://feeny.ai/job/lead-ai-infrastructure-counsel-fal-san-francisco-s89m7a0m1ssv) — San Francisco, CA - [AI Native Account Executive, Compute](https://feeny.ai/job/ai-native-account-executive-compute-fal-tj9vqf37dqqp) - [Compute Deals](https://feeny.ai/job/compute-deals-fal-san-francisco-2se6w2qv31j4) — San Francisco, CA